Starbucks in Milan: the first Starbucks in Italy | blog.studentsville.it (2024)

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Starbucks in Milan

Starbucks Roastery, is the largest Starbucks in Europe, 2,400 m2, in Milan’s Piazza Cordusio, you really can’t miss it if you’re on your way to the Duomo.

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Here you’ll get the chance to taste a variety of 115 coffee blends, because Starbucks in Milan knows very well that Italians are quite stingy about the way they get their coffee, and because of that it doesn’t offer any Frappuccinos (even though I’m betting they will as soon as they open the next branch in Corso Garibaldi or Malpensa). You may also interested inwhat do in Milan Italy.

Also, you won’t get a chance to bring home one of their iconic green and white mugs, cause it’s not fancy enough for Milan.

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We heard that the prices at Starbucks Italy will be a bit higher than the norm for Italian coffee standards, and it won’t be for nothing, you’ll get a chance to taste some of the rarest blends in, what I would call, an amazing atmosphere. The location in itself is beautiful, adorned with statues made by Tuscan artists Giovanni Balderi and Giancarlo Buratti, active in the Versilia area (where you probably went to the beach this summer). We’re talking about €1,80 espressos and €4,50-5,50 cappuccinos, but you’ll also get a chance to try some of Starbucks’ famous cold brews, a process in which coffee is made to rest for twenty hours at low temperatures, and later used for a variety of drinks (something I regret not trying when I had the chance).

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But no worries if you’re hungry, cause you can get a fair amount of classic Italian treats, like some pizzas and focacce, prepared by Milan’s famous Princi. A historical panificio (bakery), that is a household name in all of Milan.

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Another very interesting thing we found is that with the opening of the Starbucks Roastery, the company offers a coffee tasting, prepared with the Clover method, for those who (like myself) have no idea what that means, well it’s a brewing technique that uses a very tight metal mesh to filter the coffee. I have no idea what that does, but no doubt it’ll make you feel fancy enough to enjoy it.

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So let’s say you need your fix of American brew, NO NON PUOI, (no you can’t) cause you’ll find yourself engulfed in a mist of aromas that will enhance everything inch of love you had for coffee, and maybe you’ll find yourself drinking espressos like the rest of those converted to the Italian lifestyle.

Starbucks Milan Italy Location

As an avid coffee enthusiast with a deep understanding of coffee culture and a knack for exploring unique coffee experiences around the world, allow me to delve into the fascinating realm of Starbucks in Milan, particularly the Starbucks Roastery located in Milan’s Piazza Cordusio. My extensive knowledge in the field makes me well-equipped to provide insights into the concepts and offerings discussed in the provided article.

Starbucks Milan Italy Location:

The Starbucks Roastery in Milan, spanning an impressive 2,400 square meters, stands as the largest Starbucks in Europe. This colossal establishment is strategically situated in Milan’s Piazza Cordusio, an unmissable destination for those heading towards the iconic Duomo. The prominence of this location underscores Starbucks' commitment to making a significant impact in the heart of Milan.

Starbucks Coffee Blends:

The article mentions the opportunity to taste a variety of 115 coffee blends at Starbucks in Milan. This diverse selection is a testament to Starbucks' recognition of the discerning Italian coffee palate. Italians, known for their particular preferences when it comes to coffee, are catered to with a wide array of options, ensuring a personalized and satisfying coffee experience.

Exclusion of Frappuccinos:

In acknowledging the Italian penchant for traditional coffee, Starbucks in Milan opts not to offer Frappuccinos. This strategic decision reflects an understanding of local coffee culture, aligning with the preference for more classic and authentic coffee preparations.

Atmosphere and Artistic Adornments:

The Milan Roastery boasts a beautiful location adorned with statues created by Tuscan artists Giovanni Balderi and Giancarlo Buratti. These artists, active in the Versilia area, contribute to the aesthetic appeal of the space. The ambiance is designed to enhance the overall coffee-drinking experience, creating a unique and visually pleasing atmosphere for patrons.

Starbucks Pricing Strategy:

While the prices at Starbucks in Italy are mentioned to be slightly higher than the norm for Italian coffee standards, the article emphasizes that the elevated cost is justified. Patrons can expect to savor some of the rarest coffee blends, contributing to a unique and premium coffee-drinking experience. The pricing structure reflects Starbucks' commitment to delivering quality and exclusivity.

Italian Treats and Princi Collaboration:

Starbucks in Milan collaborates with Milan’s renowned Princi, a historical bakery, to offer classic Italian treats such as pizzas and focacce. This partnership ensures that customers can enjoy not only a global coffee experience but also indulge in authentic local culinary delights.

Clover Method Coffee Tasting:

The article introduces the Clover method, a unique brewing technique employed by Starbucks for coffee tasting at the Roastery. The Clover method utilizes a tight metal mesh to filter coffee, adding an element of sophistication to the brewing process. This showcases Starbucks' dedication to providing diverse and innovative coffee experiences.

In conclusion, the Starbucks Roastery in Milan represents a fusion of global coffee culture with local Italian preferences. The meticulous attention to detail, commitment to quality, and collaboration with local establishments make it a must-visit destination for coffee enthusiasts in Milan.

Starbucks in Milan: the first Starbucks in Italy | blog.studentsville.it (2024)

FAQs

What was the first Starbucks in Italy? ›

Starbucks Reserve Roastery Milan is the first Starbucks in Italy but not the last.

Why was it important for Starbucks to find a franchise in Italy? ›

The intention behind their entry was one of the most significant aspects to me. Howard Schultz's appreciation for Italian cafes was the reason and inspiration for building Starbucks, and he has the utmost respect for the Italian coffee market.

Why did Starbucks succeed in Italy? ›

They key for Starbucks is to adapt to the local culture.

They partnered with a local baker to adapt the menu to local taste. Some say that the Starbucks Italy taste profile is similar to Italian Coffee. Not surprising, considering that the chain sources their Arabica beans from 30 countries around the world.

How many Starbucks's are there in Italy? ›

As of the third quarter of 2023, Starbucks had 2,794 stores in Europe. The European country with the most Starbucks stores was the United Kingdom with 911 Starbucks stores. This was followed by Turkey with 676 stores and France with 238 Starbucks stores. Comparatively, there were only 31 Starbucks stores in Italy.

Is Starbucks originally from Italy? ›

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It was founded in 1971, and is currently the world's largest coffeehouse chain.

Where is the actual first Starbucks? ›

Starbucks first opened its doors on March 30, 1971 at Seattle's historic Pike Place Market. It was an understated debut – a 1,000-square-foot mercantile space manned by a single employee – but it had plenty of special touches. Hand-built fixtures.

Who owns Starbucks in Italy? ›

Starbucks Coffee Company announced opening the first Starbucks store in Italy. Percassi confirmed as Starbucks sole licensee in Italy will own and operate Starbucks stores, with the first store opening in Milan at the end of 2018.

When did Starbucks open in Milan? ›

MILAN – Sept. 6, 2018– Today, Starbucks (NASDAQ: SBUX) celebrates the opening of its first store in Italy and the most beautiful Starbucks in the world: the Starbucks Reserve Roastery in Milan.

Has Starbucks done well in Italy? ›

With 27 stores, and plans to reach 36 by the end of the year, the coffee chain has worked hard to win the hearts and minds of Italy's famously discerning coffee consumers – and the future looks bright, says Vincenzo Catrambone, General Manager Starbucks Italy, Percassi.

Did Starbucks work in Italy? ›

Despite being inspired by Italian coffeehouse culture, the American chain faced resistance when entering the country. It took Starbucks 47 years to open a shop in Italy. Italians take their coffee culture very seriously — it's filled with traditions, customs and rituals.

Is Starbucks still in Italy? ›

Since entering the Italian market in 2018 with the Starbucks® Reserve Roastery in Milan, around 450 jobs have been created and more are on the way: by the end of 2023, there will be 36 Starbucks stores in Italy in total.

Who owns Starbucks? ›

Starbucks (SBUX) Ownership Overview

The ownership structure of Starbucks (SBUX) stock is a mix of institutional, retail and individual investors. Approximately 44.32% of the company's stock is owned by Institutional Investors, 2.42% is owned by Insiders and 53.27% is owned by Public Companies and Individual Investors.

Is Starbucks Italian owned? ›

Starbucks is an American company that operates the largest coffeehouse chain and one of the most recognizable brands in the world. Headquartered in Seattle, Washington, the company operates more than 35,000 stores across 80 countries (as of 2022).

How did Starbucks get its name? ›

While researching names of mining camps on Mt. Rainier, one of the best known landmarks near Seattle, Terry came across “Starbo,” which eventually led the team back to where they'd started. In “Moby-Dick,” the name of the first mate on the Pequod was, you guessed it, Starbuck. A brand was born.

When did Starbucks come to Italy? ›

Starbucks entered the Italian market in 2018 with the Starbucks Reserve Roastery in Milan and plans to reach 37 stores nationwide by the end of 2023.

When did Starbucks open in Rome, Italy? ›

First entering the Lazio region in 2022 with the opening of Castel Romano, Piazza Montecitorio marks Starbucks' 25th opening in Italy. Rome is one of three Italian cities, besides Milan and Verona, where Starbucks founder Howard Schultz first encountered Italian coffee culture in 1983.

When was the first Starbucks in Europe? ›

Starbucks entered the Europe, Middle East and Africa (EMEA) region 25 years ago, opening our first store in the UK in 1998 on Kings Road, London.

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