Starbucks – Percassi (2024)

Thirty-three years after his initial visit to Milan, chairman, and CEO Howard Schultz returns to Italy to announce Starbucks debut in the market that inspired its creation.

Starbucks Coffee Companyannounced opening the first Starbucks store in Italy. Percassi confirmed as Starbucks sole licensee in Italy will own and operate Starbucks stores, with the first store opening in Milan at the end of 2018.

Starbucks and Percassi share the same values and commitment in offering opportunities, including work to young people, and the Italian community. Starbucks will be alongside Percassi in supporting projects that have been identified as deserving of development on a local level, as they already do abroad with other local partners.

Starbucks – Percassi (2024)

FAQs

How much is Starbucks in Rome? ›

The cheapest coffee on the menu is an espresso which, depending on size, is offered at €1.40 or €2.80, significantly more than the usual retail price in Rome of between €1 and €1.10. Cappuccino and Americano coffee ranges from €2.50 to €3.50 while a Chai Tea Latte will set you back between €4.50 and €5.50.

Who runs Starbucks in Italy? ›

Percassi confirmed as Starbucks sole licensee in Italy will own and operate Starbucks stores, with the first store opening in Milan at the end of 2018. Starbucks and Percassi share the same values and commitment in offering opportunities, including work to young people, and the Italian community.

Does Rome have a Starbucks? ›

Starbucks opens fourth store in Rome.

The new opening on Via Cola di Rienzo 23 is the fourth in the Italian capital, including the Starbucks that opened at the Castel Romano shopping mall in the greater Rome area last year.

What cities in Italy have Starbucks? ›

First entering the Lazio region in 2022 with the opening of Castel Romano, Piazza Montecitorio marks Starbucks' 25th opening in Italy. Rome is one of three Italian cities, besides Milan and Verona, where Starbucks founder Howard Schultz first encountered Italian coffee culture in 1983.

Is Starbucks popular in Italy? ›

“Coffee culture is very deep-rooted in Rome, with espresso being the most popular beverage. Even in Starbucks stores in Italy, the most bought drink is espresso, while younger generations love Starbucks cold beverages and iced coffee.

Is coffee expensive in Italy? ›

While the average cost of a cup consumed at the counter is around 1.09 euro, there are some bars and cafés where you can still enjoy a good coffee for less than 1 euro.

Which country has the most Starbucks? ›

There are 38,587 Starbucks stores worldwide, with the US hosting the largest number at 16,466, followed by China with 6,975 stores. Together, these two countries account for 61 percent of the total number of Starbucks stores globally.

What is the largest coffee chain in the world? ›

Starbucks is an American company that operates the largest coffeehouse chain and one of the most recognizable brands in the world. Headquartered in Seattle, Washington, the company operates more than 35,000 stores across 80 countries (as of 2022).

Which country owns Starbuck? ›

Started in 1971 in Seattle, Washington, Starbucks is the second-most prolific quick-service brand in the United States. Since then, Starbucks has spread to over 80 different countries in its mission to serve coffee (or another beverage of choice) to everyone who walks through their doors.

What is the fanciest Starbucks in Italy? ›

Starbucks Reserve® Roastery – Milan, Italy

In Milan, one of the global capitals of fashion and design, close to the famous Duomo di Milano cathedral is the Starbucks Reserve® Roastery in Milan.

Does Vatican city have a Starbucks? ›

The Starbucks outlet, which was initially due to open in Rome last autumn, will be strategically placed near St Peter's and the Vatican Museums, catering for the hordes of tourists who visit the area each day.

Is the Starbucks menu the same in every country? ›

While Starbucks keeps a normalized center menu universally, there are varieties in contributions across nations to oblige nearby preferences and inclinations.

Is there a Pizza Hut in Italy? ›

There are no Pizza Huts in Italy. There are a few Dominos in Italy. American Pizza has a hard time competing with the real deal in Italy, and it is generally consumed with the idea that it's an exotic, foreign take on the pizza Italians know and love.

What coffee to drink in Italy? ›

What are the most popular types of coffee drinks in Italy
  • Espresso: a coffee in a small cup.
  • Cappuccino: the key is the foam.
  • Caffè Latte: a milky drink.
  • Caffè Ristretto: an “intense” espresso.
  • Caffè Lungo: a long espresso.
  • Ginseng coffee: a good alternative to coffee.
  • Caffè d'orzo: a coffee substitute.

How much is Starbucks in Italy? ›

Which Country Has the Most Expensive Starbucks Coffee?
CountryTall Latte Price
Italy$2.84
Russia$2.91
Cyprus$2.97
Malaysia$3.04
68 more rows
Feb 24, 2023

How much does Starbucks coffee cost in Italy? ›

At 1.80 euros ($2.09) for a simple espresso, Starbucks will charge nearly double what Italians pay at their local bars.

What is the average price for a coffee in Rome? ›

A standard espresso is between 80c and €1 these days, and a cappuccino is between €1.20 and €1.50. If you're there when it's crowded you'll need to be patient. Wait for a gap to open up at the front, but don't push in front of people who've been there longer than you, especially if they're clutching their receipt too.

How much is a Coca Cola in Rome? ›

Food prices in Rome
BeveragesAverage price in Rome
Wine (medium quality)€ 3.50
Imported beer (0.33L)€ 2.04
Local beer (0.5L)€ 1.44
Coca Cola (2L)€ 1.92
2 more rows
May 20, 2024

How much is venti in Italian? ›

Twenty is the number 20.

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