Stitch Fix confirms UK exit, result of macroeconomic climate (2024)

San Francisco-based online personal styling service, Stitch Fix has announced it will be leaving the UK market due to the change in the macroeconomic environment.

Isatou Ndure August 30, 2023

Stitch Fix confirms UK exit, result of macroeconomic climate (1)

In its third quarter financial result of the fiscal year 2023 (6 June), Stitch Fix mentioned it was exploring an exit from the UK market and it has now confirmed through an Instagram post that orders will progressively decrease and end by 31 October.

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    When it announced the possibility of the exit after its net revenue dropped by 20% in its Q3 it said:

    “Since we entered the UK market four years ago, the macroeconomic environment and our business have changed… we have concluded the need to explore exiting the UK market in FY24.”

    Its decision came down to its ongoing strategy refocusing, initiated in a bid to improve efficiency and maintain profitability.

    Stitch Fix first launched in the UK in 2019, in a bid to change consumer shopping habits.

    In its social media post, the company said: “Stitch Fix was inspired by a very human problem: to help people look and feel their best by finding clothes they love.

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    Stitch Fix confirms UK exit, result of macroeconomic climate (6)

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    “Over the past four years, we’re proud to have helped thousands of people in the UK discover their personal style. Now, we’re sorry to say that our Stitch Fix UK journey is coming to an end.”

    In the past year, Stitch Fix has seen a number of leadership changes with founder Katrina Lake resuming the role of CEO in January, which was later passed on to Matt Baer in June, a former executive from Macy’s with a background in customer relations and digital operations.

    As a result of its exit, the company known for providing customers with items from over 100 third-party brands such as Hobbs, Dune, Seasalt, Ted Baker and Levi’s is offering customers a “thank you sale” through which customers can receive 70% off five items and 50% of four items.

    “Being on this journey with you has truly been a privilege, and we’ll always be grateful we had the opportunity to style you,” said Stitch Fix.

    Stitch Fix confirms UK exit, result of macroeconomic climate (7)

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    Stitch Fix confirms UK exit, result of macroeconomic climate (2024)

    FAQs

    Stitch Fix confirms UK exit, result of macroeconomic climate? ›

    Stitch Fix has confirmed its departure from the UK market after being heavily impacted by the current macroeconomic environment. The personal styling platform revealed in June this year that it was considering exiting the UK after reporting a 20% decline in net revenues in the third quarter of the current fiscal year.

    Why are Stitch Fix leaving the UK? ›

    “Since we entered the UK market four years ago, the macroeconomic environment and our business have changed… we have concluded the need to explore exiting the UK market in FY24.” Its decision came down to its ongoing strategy refocusing, initiated in a bid to improve efficiency and maintain profitability.

    What has happened to Stitch Fix? ›

    Dive Brief: Stitch Fix is doing away with full-time styling positions as of March 31, the company confirmed by email. The news was first reported by Modern Retail. As of July 29, 2023, the styling box retailer employed about 2,620 stylists, according to its most recent annual report.

    Why did the Stitch Fix fail? ›

    Basically, Stitch Fix promised something it could not deliver at any sort of scale. It's possible that at a high enough volume, some of the inventory costs would have been more manageable, but there was no easy (or likely possible) way to deliver personal service using AI.

    Who took over the Stitch Fix? ›

    Matt Baer arrived from Macy's in June to take over as CEO.

    Is Stitch Fix losing customers? ›

    Stitch Fix reported that Q3 net revenue fell 15.9% year over year to $322.7 million, with net revenue per client up 2% to $525. From last year, the apparel box retailer's number of active clients declined by 655,000 or 20%, according to a company press release. From last quarter, the decline was 6%.

    What are the legal issues with Stitch Fix? ›

    In November 2020, the plaintiff renewed claims against the company concerning its TV advertising efforts, alleging that Stitch Fix made material misrepresentations to its investors by stating that its advertising included TV when the company had in fact halted national TV advertising for 10 weeks to test the efficacy ...

    What is the controversy with Stitch Fix? ›

    Stitch Fix has repeatedly been criticized as a company led by white women at the expense of women of color and that seems to be increasingly more accurate. Vanessa's attempt at joining an employee group left her unsatisfied with the way the company addresses diversity, equity and inclusion within their channels.

    Is Stitch Fix going to survive? ›

    The retailer is on track to profitability after decreasing its net loss in Q2, CEO Matt Baer told investors in a call. Stitch Fix, Inc. reported a decline in net revenue in its fiscal second quarter ended Jan. 27, 2024. Results fell within expectations, CEO Matt Baer told investors and analysts on March 4.

    How is Stitch Fix doing financially? ›

    Stitch Fix lost $0.18 per share in its fiscal third quarter on revenue of $322.7 million, bettering Wall Street's expectations for a $0.25 per share loss on sales of $306 million. The company also forecast fourth-quarter revenue of between $312 million and $322 million, ahead of the $307 million consensus.

    What is the future of Stitch Fix? ›

    Stitch Fix is forecast to grow earnings and revenue by 27.9% and 1.5% per annum respectively.

    Are Stitch Fix brands ethical? ›

    Stitch Fix vendors

    Our vendor relationships are based on shared ethics. Through our Vendor Code of Conduct, our vendors are committed to minimizing their environmental impact & providing working conditions that uphold local labor laws and international standards on worker and human rights.

    Is Stitch Fix getting rid of stylists? ›

    The San Francisco-based fashion company has used algorithms since launching and has openly embraced advances in artificial intelligence. Stitch Fix, the personal styling company founded in 2011, is eliminating its full-time stylist positions. Article continues after video.

    Has Stitch Fix gone bust? ›

    Based in San Francisco, it launched its first and only international arm in the UK in 2019. In June, the company said it was exploring an exit of the UK market, and has now confirmed that it will wind down operations by 31 October. It will then focus on trading in the US.

    What is going on with Stitch Fix? ›

    In an email to Modern Retail, a Stitch Fix spokesperson said, “As we continue to evolve our business to ensure we are delivering the most innovative, personalized and convenient online styling experience, this week we shared changes to our organization, including moving to a part-time only model for Stylists.” The ...

    Was Stitch Fix ever profitable? ›

    The company began by catering only to women, but it has subsequently expanded to men's clothing, plus sizes, maternity wear, and kids. In 2014, Stitch Fix started to be profitable.

    Is Stitch Fix only in the US? ›

    We don't currently ship outside the United States.

    Is Stitch Fix ethically sourced? ›

    We keep an ethical mineral supply chain by working with vendors to ensure minerals mined in known conflict areas are not used in our products.

    Why is Stitch Fix stock down? ›

    The weak topline performance was impacted by a decline in active clients, which fell below expectations ( -17% year on year). Revenue per active client also came in weak (-3% year over year). The bigger concern is the underwhelming guidance as the company lowered full-year revenue and adjusted EBITDA guidance.

    How is Stitch Fix doing as a company? ›

    Net revenue from continuing operations of $364.8 million , a decrease of 18% year-over-year, but at the higher end of our first quarter 2024 guidance range. Net loss from continuing operations of $26.2 million and diluted loss per share from continuing operations of $0.22 .

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