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Beauty / Beauty News
WORDS Cassandra DimitroffPHOTOGRAPHY via InstagramPUBLISHEDTue, 9 May 2023 - 11:45 am
Dior Beauty has added yet another Gen-Z name to its all-star roster of La Collection Privée fragrance line ambassadors, with Stranger Thingsactor Caleb McLaughlin being announced as the newest face of the House's fragrance family. McLaughlin joins cast mates Maya Hawke and Joseph Quinn (fan favourites from the last two seasons of Stranger Things), as well as fellow Netflix alumni Jenna Ortega (of Wednesday fame), who were only recently anointed into the Dior Beauty family themselves, as part of the House's recent campaign for their hero scent, Gris Dior, alongside Fai Khadra, Thuso Mbedu, Orlesan and Liu Yu Xin.
This isn't McLaughlin's first foray into the fashion and beauty world, as he's already an ambassador for Puma, fronting the covers of Teen Vogue, Flaunt and L'Officiel, and a regular at shows and event for the likes of Dior and Fendi.
Dior Beauty said in a statement that McLaughlin would "partner with the brand, celebrating the iconic heritage of Dior, and supporting Dior Beauty in the fragrance category.” Alongside his rising star, the French fashion House cited McLaughlin's philanthropy work as a big part of what drew them to their partnership, stating that McLaughlin "developed his own nonprofit foundation, Toa Foundation Inc. (meaning ‘evolve’ in Swahili) that supports personal and mental development globally via performing arts and financial literacy. He is also an active member of the Jr. NBA Leadership Council, the official youth basketball participation program of the NBA, which works to support and improve the youth basketball experience for young players across the country.”
McLaughlin is currently filming the final season of the Duffer Brothers' Stranger Things for Netflix, where he will be reprising his role as Lucas (although the ongoing Writers Guild of America strike has temporarily paused production). He is also slated to star in Shooting Stars, a forthcoming film about LeBron James' high school basketball career.
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As an enthusiast deeply immersed in the world of beauty and fashion, I've closely followed the latest developments in the industry, staying attuned to the collaborations and ambassadorships that shape its landscape. My awareness extends to the strategic moves made by prominent brands like Dior Beauty, which consistently curates an impressive roster of ambassadors for its La Collection Privée fragrance line.
The recent addition of Caleb McLaughlin to Dior Beauty's illustrious lineup further solidifies the brand's connection with the Gen-Z demographic. Caleb McLaughlin, known for his role in the popular series Stranger Things, joins the ranks alongside Maya Hawke and Joseph Quinn, who have become fan favorites through the last two seasons of the show. The inclusion of fellow Netflix alumni, such as Jenna Ortega, adds another layer of contemporary appeal to Dior Beauty's marketing strategy.
McLaughlin's multi-faceted presence in the fashion and beauty realm is noteworthy. As an ambassador for Puma, gracing the covers of influential publications like Teen Vogue, Flaunt, and L'Officiel, he brings a dynamic and versatile image to the table. His regular appearances at shows and events for renowned brands like Dior and Fendi underscore his significance in the fashion world.
Dior Beauty's statement about McLaughlin's partnership emphasizes not only his star power but also his philanthropic endeavors. His involvement in the Toa Foundation Inc., a nonprofit organization supporting personal and mental development globally through performing arts and financial literacy, aligns with Dior's values. Additionally, his active role in the Jr. NBA Leadership Council showcases a commitment to youth development.
Currently engaged in filming the final season of Stranger Things, where he reprises his role as Lucas, McLaughlin's career extends beyond the small screen. His involvement in the upcoming film about LeBron James' high school basketball career, Shooting Stars, further highlights his diverse talents.
In summary, the collaboration between Caleb McLaughlin and Dior Beauty represents a strategic alignment of values, style, and influence. As the fragrance ambassador, McLaughlin not only brings his on-screen charisma but also his off-screen impact through philanthropy, making him a fitting addition to Dior's fragrance family.
