No amount of youth is wasted on the young and the young at heart, with drops of style from OXGN.
Founded in 1996, the streetwear brand of fashion holding company GOLDEN ABC, Inc. has been providing Filipinos with premium apparel that embraces the youth culture and meets the demands of comfort and style. With its fresh and trendy pieces, it has since become the fashion home of the cool kids on the block.
The OXGN signature is the dynamic life of the modern-day youth - colored by the resonating voices clamoring for boundless expression, the fitness ‘fits, the love for the classics, the craze for otherworldly stories told by beloved two-dimensional characters, and the blasts from the iconic past.
Constantly taking inspiration from the generation it was made for and riding the tide of the times, OXGN embraces and holds its appeal to its youthful trendsetters, who are unafraid to make the world their own creative space.
Tribute to authentic expression. When and how the reality of life became art - rather than life imitating it - no one has the definitive answer for, but it’s no question that it was the younger generation who advocated for and lived in support of it.
More than wanting to see authentic content, the youth wanted to live out authentic expression and encourage inclusivity. In fashion, they found joy in for-all offers, specifically in OXGN’s COED Collection.
Gender-neutral pieces from the collection became his and her closet staples, with the ladies and gents sharing a range of tops, bottoms, accessories, and fragrances that mirrors one of the many realities and truths of life: everyone’s shared trait of uniqueness and desire for authenticity and inclusivity makes us all one and the same.
Powering up the active lifestyle with Premium Threads. Quite literally. OXGN’s Premium Threads Collection is its line of stylish athleisure pieces designed for the active lifestyle enthusiast and the dynamic style player on and off the streets who believes movement is life.
Making both movement and life streamlined, comfortable, and cool through fashion offers is the OXGN specialty that the youth can’t get enough of, and they have now found a way - and a collection - to power through each moment in premium style.
Back to basics. Go-to pieces for everywhere and everyday wear made more stylish with a touch of OXGN.
OXGN’s Back to Basics curated collection is dominated by classic tees featuring logo iterations to match the trends and the occasions that the youth celebrates.
In the collection, OXGN presents its logo in diverse ways, using visual takes on different design themes - from tropical to embossed to graphic - accentuating fashion pieces and styles that will be passed on from generation to generation.
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Artistic collaborations with the new and the nostalgic favorites. Integrating its unique aesthetic with the spirit of intellectual property resulted in a breakthrough for OXGN - reaching, captivating, and earning the patronage of a new audience that devotes time and effort into bringing the adored two-dimensional characters to life through fashion.
Its One Piece collaboration took off and went straight into the welcoming arms and closets of the anime fandom, who now had a new avenue for showcasing its love for the shows in casual - yet still stylish - get-ups.
It continued its anime journey with the subsequent releases of its Pretty Guardian Sailor Moon, Naruto Shippuden, and HunterxHunter collections - all of which now have its own spotlight in a variety of tops, bottoms, hats, bags, and footwear.
One of the earlier OXGN collaborations also brought in a wave of nostalgia along with an ocean of streetwear-style pieces, with the release of its Oxygen x Nick 90’s collection featuring Rugrats and Hey Arnold!, and its collaboration with MTV to merge the OXGN spirit with the 90’s most iconic styles.
With OXGN continuing to unveil irresistibly authentic and reminiscent collections like flowing water from a fountain, fashion enthusiasts are set to live forever stylishly young.
