Please check out the link below for the detailed informationMKTG522_-_Week_4_Course_Project_Assignment.docxYour document should include all of the main sections of the plan with headings and subheadings where relevant. Each section should briefly describe the contents that will be included in each section. The purpose of a draft is to enable you to map out your ideas and think through how well your plan fits together. This draft will guide you to successful completion of your final report and PowerPoint. This document should be 1,000–1,500 words. Include sources and present these in APA format.In this draft, youshould include the following sections that will be in your written report:Executive Summary (this is written last and is usually onepage long)A. IntroductionB. IMC Objectives (Quantify)Identify the brand and the principleobjectives of the campaign and quantify where possible:·Attract new customers·Retain existing customers·Branding objectives·Marketing and corporateobjectivesC. Market AnalysisA detailed analysis will provide thespecific details for decision-making:a)SWOTb)Segmentationand Targetingc)Positioningd)Product/Servicee)CustomerProfilef)MarketingChannelsD. Communications Strategy PlansListed here are the typical optionsavailable that form the communications strategy mix – marketers must thinkabout how they need to match competitors or provide novelty, each strategyrequires a specific objective, a media strategy, a media plan, and a budget. Eachcommunications strategy (e.g. a traditional media campaign involving a print adin a magazine) requires:·Specific Objective·Media strategy: Big idea,Message, Copy, Visuals·Media Plan: Reach and Frequency·Budget: How much will this cost?a)Traditional MediaA paid for, mass-mediated, attempt topersuade, use to build brand identity, this is a big investment:·Television, Print and Radiob) InternetAs advertisingbecame more expensive and the Internet grew – online communications have becomea cost effective option with the added benefit of being measurable (closed-loopmarketing) – this area has become highly specialized:·Search engine optimization(SEO) strategy: Google AdWords·Online advertising: Banners,reciprocal links·Social media: Facebook,Twitter, YouTube, Pinterest, Instagram…·Websitec) Direct MarketingDirect marketingevolved from the catalog business, which involved gathering customerinformation – this approach is data base driven and is used to send personalized messages either by mail,phone, email or text messages, inviting a direct response. There is an importantrole for direct marketing in branding as it facilitates relationship buildingand customer retention. This is becoming integrated into a web campaign. Directmarketing might include:·Post cards·Personalized mailings·Emails concerning specialoffers·Newslettersd) Sales PromotionAlongside traditional advertising, there aremany options for communicating with customers and building positiveassociations with the brand – sales promotion is growing in popularity and canbe incorporated into a direct marketing piece such as a postcard or email.Sales promotion is instant demand stimulation, it creates aperception of greater value through contests and samples, it compliments thelonger term advertising campaign, it motivates trial use, and encourages largerpurchases or stimulates a repeat purchase.Sales promotion is helpful when launching new products and new productsamples can be attached to existing brands.Problems arise because frequent sales promotions alter price perceptionsand encourage consumers to become “deal-prone”. Examples include:·Consumers: Coupons, price-off, gift with purchase,contests, samples, mail sampling, newspaper sampling, on-package sampling,mobile sampling·Trade/Business: Training,allowances, incentives, trade shows·Internet: New opportunities forcontests and trial subscriptionse) PublicRelations (PR)PR is a communications function used to promote understanding betweenan organization and its various stakeholder groups. PR is a criticalcomponent of brand building and generates publicity for the brand, helpssolidify the public’s opinion of the brand and defines the brand; seamlessly.Public relations involves:·Creating publicity; buzz, viralmessages·Building media relations·Corporate communication (issuesmanagement, community relations, government relations, industry relations)·Building employee relations·Maintaining financial/investorrelations·Crisis management·Image building·PR deals with what is difficultto control; but a company can be prepared·PR amplifies the effects ofother communications strategiesThe tools of PRinclude:·Press releases·Feature stories·Company newsletters·Press pack·Interviews and pressconferences·Sponsored eventsTo elaborate further on the Communications Strategy Section thereare numerous options; marketers should consider a mix of the followingdepending on the problem being addressed – you may wish to provide additionalstrategies that you feel are more relevant.E. Communications ScheduleUsing a calendar that covers the timeframeof the proposed IMC indicates when the specific elements of the communicationsstrategy mix will occur – including:·Launch dates·Key eventsF. Budget and EvaluationDevelop a list of the plannedcommunications strategy mix and estimate the costs of each componentG. ConclusionsSummarize and tie the overall plan to theIMC objectives.
FAQs
Reaching the highest level of conscience-based moral decisions requires self-reflection, empathy, ethical reasoning, and a commitment to personal growth.
What are conscience-based moral decisions? ›
The moral conscience is a person's judgment about a given action's ordering to man's ultimate end based on the person's knowledge of the action, its end, and circ*mstances. Each person draws from various sources for this knowledge, such as common sense, basic sci- ence, history, law, experience, and religion.
What is an example of a moral conscience? ›
Moral Conscience acts as the guide for taking correct decisions when we have to choose between competing sets of principles in a given, usually undesirable or perplexing, situation. Example: Helping accident victims on your way to an interview.
What is conscience and what role does it play in making decisions? ›
Conscience describes two things – what a person believes is right and how a person decides what is right. More than just 'gut instinct', our conscience is a 'moral muscle'. By informing us of our values and principles, it becomes the standard we use to judge whether or not our actions are ethical.
What is the highest level of moral reasoning? ›
Stage 6: Universal ethical principle orientation
According to Kohlberg, this is the highest stage of functioning. However, he claimed that some individuals will never reach this level. At this stage, the appropriate action is determined by one's self-chosen ethical principles of conscience.
How do you develop moral conscience? ›
Think about the values and behaviour of people you do and don't respect. Focus on how they treat others and if their words (what they say) and actions (what they do) match up to one another. This will sharpen up your knowledge of right and wrong and provide positive and negative role models to learn from.
Why is moral conscience important? ›
Through our individual conscience, we become aware of our deeply held moral principles, we are motivated to act upon them, and we assess our character, our behavior and ultimately our self against those principles.
What are the 3 types of conscience? ›
'Certain conscience' is the complete absence of doubt in whether our decision is good or bad. 'Doubtful conscience' limits our ability to make a choice between good or bad. 'Delicate conscience' is very meticulous and careful about our decisions.
What is an example of true conscience? ›
The practical moral judgment agrees or disagrees with the objective norms of morality. Example: A person who decides not to take home office items without the permission of office items without the permission of the authority has a right conscience.
What is conscience in simple words? ›
conscience. noun [ C/U ] /ˈkɑn·ʃəns/ the feeling that you know and should do what is right and should avoid doing what is wrong, and that makes you feel guilty when you have done something you know is wrong: [ C ] I have a guilty conscience for spending so little time with my kids.
Moral consciousness can be defined as an ability to perceive that a social situation involves a moral dimension. It is the awareness that the consequence of one's actions for the concerned parties is a morally pertinent issue, and an ability to think of potential consequences.
Is conscience always right? ›
Is your conscience always right? You may feel strongly that what your conscience says is right. But just because you believe something is right or true, doesn't always make it right. You may have some misguided values or mistaken beliefs that are actually harmful to yourself or others, or to the environment.
How does our conscience help us after the decision making process? ›
It reflects an individual's deeply held values and ethical beliefs. For instance, when an individual with a strong conscience faces a decision involving cheating on an exam, their conscience may trigger feelings of guilt or discomfort, ultimately leading them to choose the morally upright path of honesty (Blasi, 1980).
What are the 3 roles of the conscience? ›
Abstract: Conscience is a unique eternal faculty enabling us by using reason to feel the difference between right and wrong. Three functions of conscience are (1) feelings of what we ought to do, (2) feelings of self-approval when we do it, and (3) feelings of remorse when we don't. 1.
Is conscience the reason making right decisions? ›
Aquinas argued that conscience is the power of reason. It is a device or faculty for distinguishing right from wrong rather than an inner knowledge of the kind suggested by other early Christian thinkers. He thought people tended towards goodness and away from evil (he called this the 'synderesis rule').
What are the levels of operations of conscience? ›
The Three Levels of Consciousness. The totality of our consciousness is comprised of three states. Our three levels of consciousness are the subconscious, the conscious, and the superconscious. Each level of consciousness represents a differing degree of intensity of awareness…
How is moral conscience formed? ›
Formation of conscience simply means educating and training it. We do this by learning and taking to heart the objective moral law, as found in Scripture and the authoritative teachings of the Catholic Church. This forms conscience in objective moral truth as taught by Christ and his Church.
What are the three levels of conscience in religion? ›
The document discusses the development of conscience through three levels: fear conscience, philosophic-ethical conscience, and Christian conscience. It asserts that the formation of conscience is an essential part of becoming a fully developed person and Christian.
