Supercouponing: Attack of the coupon fairies (2024)

What's a "coupon fairy?" Coupon fairies are people who leave unneeded coupons in the store for others to find. Do you do this? As it turns out, some of my readers do.

Dear Jill,

I read your column often, and I have a strange story about what I do with coupons. After I cut out coupons from the newspaper that I will use, I cut out about 200 more. Then, I will go to our local store and head up and down the aisles leaving these coupons on empty spots on the shelves. I will see people picking up the coupons that I leave, going through them.

I don't know if this is against the store policy, but the "coupon police" never arrested me. They never told me that I couldn't do this, but then again I never told them I was doing it. They may be wondering, "Who is doing this?" Thanks,

Ron H.

Dear Jill,

At the end of the month when many of my unused coupons are expiring, I will cut them and take them to the store and put the cereal coupons on the shelf in the cereal aisle, juice coupons in the juice aisle and so on. I put stacks of them on the shelf and leave them for people who need them. I feel like I am helping others save money being their coupon fairy.

Amanda M.

Here's my take on "coupon fairies." While I believe that everyone who's cutting coupons and leaving them in the store has the best intentions, there are several reasons this isn't the best idea. First, stores may not wish to have stacks of cut coupons placed on the shelves for aesthetic reasons. If there are many coupons spread around the shelves, they'll also be in the way when the store's employees restock and face products, which they do daily. It's highly likely that if there are still coupons on the shelves when it's time to stock, the employees will simply clean up the coupons and throw them away.

Another reason not to play "coupon fairy?" Most coupons contain verbiage stating that they are void if transferred. Many brands believe that a coupon is void at the moment it changes hands from one person to another. Now, this certainly isn't something that is enforced heavily - coupon clubs and swaps abound. But it is technically a violation of the terms of some coupons. If you're sharing printable coupons, you personally can get in trouble for transferring your coupon to another person. Consider that each printable coupon is unique and contains markers traceable to the computer that printed it. If someone picks up a printable coupon that you leave in the store, and that person takes it home, makes dozens of photocopies of it and then uses the photocopies at the store - guess who's liable? You.

Supercouponing: Attack of the coupon fairies (2024)
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