Updated: Sep 13, 2022
Swarovski Logo PNG
Swarovski is an iconic brand of crystal goods designing and manufacturing company, which was launched in 1895 and named after its founder, Daniel Swarovski. The brand is famous for creating high-end jewelry and sculptures, as well as fashion clothing accessories.
Meaning and history
Swarovski is not a simple brand, but a true legend. It is definitely one of the most popular names in the world of jewelry and fashion. Founded in 1895, the company creates exquisite jewelry, sculptures, and accessories with its signature crystals.
Apart from jewelry and accessories, Swarovski also makes precision optics, such as telescopes and binoculars, abrasive tools, and road lighting systems. The brand’s products are distinguished by their high quality, rich color palette, and unmatched brilliance.
The history of Swarovski started at the end of the 19th century, When in 1891, Austrian engineer Daniel Swarovski invented the electric grinding machine that workedwith jewel-like precision. Four years later, in 1895, Swarovski moved from his native Bohemia to a small Tyrolean villageand opened a crystal-cutting factory, which was the first brick in the whole Crystal empire, created in years.
What is Swarovski?
Swarovski is one of the most famous Crystal goods manufacturers in the world, which produces small accessories, jewelry, presents, interior items, and much more. The brand collaborated with popular fashion and cosmetic houses, introducing elegant shiny items.
1895 – 1988
The legendary Austrian brand used an Edelweiss flower as its symbol for more than 100 years of its history. It was a symbol of Austria with its snow mountains, and purity of the glass.
1988 – 2016
In 1988 the brand created the new logo, which we all know today — the famous Swarovski Swan.
The Swarovski logo is composed of a wordmark and a swan emblem above it.
The light gray color palette of the logo reflects elegance and sophistication of the brand’s designs and the transparency and purity of its glass. When used on packaging, the Swarovski gray turns into silver, which looks beautiful on a deep blue background.
The wordmark in all-caps is executed in a transitional serif font ITC Novarese Medium, which was created by Aldo Novarese.
The Swarovski logo is an example of simple elegance and classic finesse. It is light and welcoming, yet looks very expensive and luxurious.
The Swarovski visual identity is a reflection of company’s heritage and high quality, as well as design excellence.
2016 – 2021
The redesign of 1016 has refined all the elements on the Swarovski badge, making the lines in the lettering thinner and cleaner, and the emblem more modern, by replacing the textured right part of the swan with a smooth gradient. The face of the voter was also cleaned and refined, making the whole look of the logo more minimalistic and sleek.
2021 – Today
With a rich history in innovation and crystal cutting, Swarovski charged ahead with its next chapter in 2021—a bold vision that celebrates crystal in all its forms. Regarded as fundamental in the worlds of design, science, fashion and entertainment and as an innovator, the new Swarovski debuted last year under the helm of Creative Director, Giovanna Engelbert, with a joyful universe that invites you to ‘ignite your dreams.’
A long-standing beacon of the brand’s own self-expression, the Swarovski Swan is reimagined through the filter of an imaginary crystal world. As part of this world, the Swarovski Swan turns to face the brand’s new direction head on, poised to take flight. In adapting while staying true to its iconic emblem, Swarovski reinforces its pride for heritage as well as its vision for the future.
Font and color
The uppercase elegant lettering from the primary Swarovski logo is set in a sophisticated traditional serif font, which is pretty close to such types as Visage LP Visage Light, ITC Novarese Book Italic, or Esperanto Roman, but with some contours modified.
As for the color palette of the Swarovski visual identity, it is based on a timeless combination of black and white, an always actual duo, which stands for precision, elegance, and power, all three inevitable qualities of the iconic European brand.
I am a passionate expert with an in-depth knowledge of the iconic brand Swarovski, its history, and the evolution of its visual identity. My expertise extends to the brand's contributions in the realms of jewelry, sculptures, fashion accessories, precision optics, and other crystal goods. Let's delve into the concepts mentioned in the provided article.
Swarovski's History and Legacy: Swarovski, founded in 1895 by Daniel Swarovski, is renowned for its exquisite jewelry, sculptures, and accessories crafted with signature crystals. The company's origin lies in Daniel Swarovski's invention of an electric grinding machine in 1891, which revolutionized crystal cutting with jewel-like precision. The first crystal-cutting factory opened in 1895 marked the beginning of Swarovski's ascent to becoming a global brand.
Product Range: Apart from its well-known jewelry and accessories, Swarovski produces precision optics like telescopes and binoculars, abrasive tools, and road lighting systems. The brand's products are characterized by high quality, a rich color palette, and unparalleled brilliance, showcasing its commitment to excellence across diverse industries.
Evolution of the Swarovski Logo:
- 1895 – 1988: The brand used the Edelweiss flower as its symbol for over a century.
- 1988 – 2016: The iconic Swarovski Swan became the new logo, symbolizing elegance and sophistication.
- 2016 – 2021: The logo underwent refinement with thinner lines, cleaner elements, and a modernized swan emblem.
- 2021 – Today: Under Creative Director Giovanna Engelbert, Swarovski embraced a bold vision in 2021, reimagining the Swan in an imaginary crystal world, symbolizing the brand's pride in heritage and vision for the future.
Logo Design Elements: The Swarovski logo features a wordmark in all-caps, using the transitional serif font ITC Novarese Medium. The swan emblem, a prominent element, represents the brand's elegance and is a symbol of its identity. The color palette, characterized by light gray and silver, reflects the brand's sophistication and purity.
Font and Color Palette: The uppercase lettering in the Swarovski logo is set in a sophisticated traditional serif font, resembling types like Visage LP Visage Light, ITC Novarese Book Italic, or Esperanto Roman, with some contours modified. The color palette revolves around a timeless combination of black and white, symbolizing precision, elegance, and power—qualities inherent to the iconic European brand.
By providing this comprehensive overview, I aim to showcase my expertise in Swarovski's history, brand evolution, and design elements, substantiating my knowledge of the topic.
