Take a Peek at Gucci’s Snakeskin Production Process | PETA (2024)

PETA and international PETA entities have gone to five countries and exposed multiple farms that supply snakeskin, crocodile, lizard, and ostrich leather to companies like Gucci, Hermès, Louis Vuitton, and Prada. On every farm they visited, the scene was the same: confinement, filth, cruelty, and prolonged, gruesome deaths.

Don’t believe it? Watch the videos below and see the cruelty that goes into every item that’s made of animal-derived materials.

Snakeskin

Snakes are shy, secretive individuals who would prefer to be left alone to sun themselves in peace. But workers in the fashion industry frequently take them from their homes, lock them in cages so small they can’t stretch out, and then skin them—often while they’re still alive.

A 2021 PETA Asia investigation in Indonesia shows how workers killed and skinned pythons for LVMH snakeskin boots and other accessories. In the video, workers bash in the heads of snakes with hammers, suspend them while they’re still moving, pump them full of water, and cut off their skin—all while they’re likely still conscious.

Footage from a 2021 PETA Asia undercover investigation into a snakeskin supplier in Vietnam reveals that violence is common. At this facility, workers tied off snakes’ mouths and anuses and then cut a hole in either their head or tail, inserted a hose, and pumped the live animals full of compressed air, crushing their internal organs.

Lizard Leather

In nature, lizards live together in family groups made up of multiple generations and spend their days exploring the rainforest. Workers abduct lizards from their homes in order to steal their skins and sell them for profit.

In 2021, PETA Asia investigated a slaughterhouse that supplies Gucci with lizard skins. Workers there tied the animals’ legs behind their backs, and as they struggled to move, carelessly threw them around, then beheaded them without stunning them, leading to a prolonged, agonizing death, as lizards can still feel pain long after they’ve been beheaded.

Tell Gucci to Drop Exotic Skins

Crocodile and Alligator Skin

In nature, crocodiles can live up to 80 years, and young crocodiles stay with their mothers for about two years. Reptiles exploited for their skin are prevented from engaging in natural behavior like digging tunnels and playing, and they rarely live past 3 years old.

An eyewitness in Vietnam captured footage of workers as they electroshocked crocodiles, cut into their necks, and jammed large metal rods down their spines in an attempt to kill them. Some were still moving and clearly conscious for over an hour after their spinal cords were severed.

In 2020, a PETA Asia investigator obtained footage in Vietnam that shows piles of crocodiles stuffed into bags with their mouths and feet taped so they can’t move. A worker is seen shocking one crocodile with what appears to be a car battery and stabbing them in the neck with a metal blade to sever their spinal cord. These animals were often alive and conscious throughout the entire slaughter process.

Images captured by PETA reveal thousands of crocodiles in Zimbabwe confined to crowded and filthy concrete pools, unable to move around freely, dig, play, or hunt. Once they had grown to the desired size, a worker cut into their neck and shoved a wire down their spine. It takes two or three of these animals to make just one handbag.

In 2015, PETA investigated an alligator prison that supplied skins to a tannery owned by Hermès. Our investigator found alligators kept in filthy water inside dark sheds with no access to sunshine, fresh air, clean water, or veterinary care. Workers cut into the 3-year-old alligators (whose skins were used to make watchbands) while they were still conscious.

Urge Hermès to Ditch Exotic Skins

Ostrich Leather and Feathers

Ostriches are intelligent, family-oriented birds who can live for more than 40 years in nature, and young ostriches often stay with their parents for up to three years. In the exotic-skins industry, baby ostriches never meet their parents and they’re slaughtered when they’re just 1 year old.

In 2015, PETA investigators visited multiple ostrich farms and slaughterhouses in South Africa, including an Hermès supplier. In their video footage, workers force the terrified birds into stun boxes and then slit their throats in full view of their flockmates. In addition to leather, ostriches are exploited for their feathers, which workers often rip out, inflicting extreme pain on the sensitive birds.

Urge Prada to Drop Exotic Skins

No matter where they come from, snakeskin boots, lizard-leather bags, crocodile-skin belts, and ostrich-leather accessories are made from someone, not something. If it’s made from an animal, someone suffered. Reptiles and birds are thinking, feeling individuals who have personalities just like cats and dogs, and they deserve respect.

You can help shut down the cruel exotic-skins industry. Never buy products made of snakeskin, crocodile skin, lizard leather, ostrich leather, or anything else that’s stolen from an animal.

Ditch Exotic Skins and Choose Vegan

Take a Peek at Gucci’s Snakeskin Production Process | PETA (2024)

FAQs

Does Gucci use real snakeskin? ›

Pythons are bashed with hammers, impaled on hooks and skinned alive to provide skins used by Italian luxury brand Gucci to craft handbags, shoes and belts that sell for hundreds if not thousands of dollars, according to an investigation by animal rights group PETA, which gave its findings exclusively to CBS MoneyWatch.

Does Gucci use real animal skin? ›

The GG Marmont leather bags—largely made of calfskin—are well-known Gucci products, but the brand never reveals the suffering sewn into them. For calfskin bags, workers kill gentle calves and then tear their skin off—after they've already been torn away from their mothers. Other Gucci items are made of exotic skins.

Why is snakeskin so expensive? ›

The size of the snake also makes it difficult to construct full-size goods. Lastly, the skin is delicate and with age the scales tend to raise. The delicate nature of the skin and the level of workmanship that goes into assembling this delicate skin all adds to it's hefty cost.

Are Gucci replicas illegal? ›

Counterfeiting is the act of making or selling lookalike goods or services bearing fake trademarks. Are you considering starting a business that involves selling unauthorized merchandise such as fake Gucci handbags? The sale of counterfeit goods (as described below) is illegal, as you're probably aware.

How can you tell a snake from a snakeskin? ›

Most nonvenomous snakes have a divided anal plate and a double row of scales from there to the tip of the tail. One exception is the coral snake, so take that into special consideration. Rattlesnakes, copperheads, and cottonmouths have a single row of scales on the bottom of their tails.

Are snakes killed for snakeskin? ›

But workers in the fashion industry frequently take them from their homes, lock them in cages so small they can't stretch out, and then skin them—often while they're still alive. A 2021 PETA Asia investigation in Indonesia shows how workers killed and skinned pythons for LVMH snakeskin boots and other accessories.

Are snake skins worth anything? ›

The snake-skin business is extremely lucrative according to this report, which estimates that half a million python skins are exported annually from South East Asia in a trade worth $1bn (£625m) a year.

How long does snake leather last? ›

In general, snake skin is composed of keratin, a protein that decomposes relatively slowly compared to other organic materials. In optimal conditions, such as warm and humid environments, it can take several months to a few years for snake skin to fully decompose.

Does Louis Vuitton use snakeskin? ›

City Steamer MM Bag

An ultra-luxurious selection of hand-crafted bags for women comes from our Louis Vuitton's ateliers. Here you can find luxury bags fashioned from a pantheon of rare and precious skins, including snakeskin, python, lizard, mink, ostrich and crocodile.

Is Gucci made in China? ›

Furthermore, it's important to note that Gucci has recently expanded its manufacturing operations and now crafts its designs in China as well as Italy, so a 'made in China' label doesn't need to be a deterrent on dustbags.

Is Gucci a lifetime warranty? ›

Gucci offers a 2 year international warranty for its timepieces, valid from the date of purchase. The warranty is only valid if the warranty certificate has been duly completed by the dealer upon purchase. The warranty certificate must include the name or model number, the serial number, the place and date of purchase.

Is snake skin banned? ›

The answer is “no” – python skin and its byproducts cannot be sold in California. According to California penal code section 653o, python skin is not legal to trade in California.

How to tell real snakeskin bag? ›

Authentic snakeskin leather, on the other hand – one of the most richly textured leathers in the world – is distinctly three-dimensional. It is impossible for embossing to create this effect. Once you know this you can easily identify the difference visually, which is very important when buying online.

Is snakeskin out of fashion? ›

Snakeskin is one of those things that never really went out of style. Kind of like animal print, its classic and a neutral… But right now it's extra “in”. Like you're probably seeing it everywhere and at all price points too.

What kind of snake does Gucci use? ›

The snake that Gucci uses in their prints is a Scarlet Kingsnake (aka milksnake).

Does Gucci use real crocodile skin? ›

Crocodile leather

It is rare compared to other hides such as sheep or cow and requires high levels of craftsmanship to prepare it for use in the consumer industry. Crocodile leather is considered a luxury item utilized by high fashion brands such as Hermes, Moet Hennessy Louis Vuitton (LVMH) and Gucci.

What is real Gucci made in? ›

Another way to know if a Gucci bag is original is to check if the item has been made in Italy. Absolutely all the firm's bags are manufactured in Italy, so it must be indicated on the label.

Does Chanel use snake skin? ›

Chanel has become the first luxury fashion house in the world to stop using exotic animal skins, like snake, crocodile, lizard and stingray. The company's head of fashion, Bruno Pavlovsky, said it had become harder to source such pelts ethically. He also included fur in the list, of which Chanel uses little.

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