TARGET has confirmed that it has discontinued a major brand and shoppers are disappointed.
The grocer has confirmed that its Archer Farms branded products are no longer available.
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It comes after one shopper posted on Twitter and asked the brand if its Archer Farms brand was discontinued.
Rupert Pupkin (@dillydilly723) said: "@Target @archerfarms where is the archer farms at? I've had all frozen pizzas at Target and that one is the best and it's gone."
In response to the message, @AskTarget said: "Hello - Thank you for taking the time to contact Target.
"I apologize you are no longer able to find the pizza you are looking for.
"Unfortunately, we are going away from that brand and it is being replaced by good and gather."
The disappointed shopper fired back and said: "That's unfortunate. I've tried all your frozen pizzas as somewhat of a gimmick to my friends and that one received the highest score by far.
"Good and Gather actually sucked. So you should revisit whatever test you did."
WHAT IS GOOD & GATHER?
Target's Archer Farms brand was first introduced back in 1995.
The grocer later launched its Simply Balanced in-store food brand in 2013.
In late 2019, the grocer started phasing out both brands replacing them with a new one dubbed Good & Gather.
The roll-out began in phases and was completed in early 2021.
The line now contains more than 2,000 productsranging from dairy to produce, pasta and meats to sparkling water and trendy items such as avocado toast salad kits and beet hummus.
Prices range between $1.99 and $31.99 depending on what you're looking for.
Shoppers can save a substantial amount by switching named brand items with Good & Gather.
For example, 16 oz of Good & Gather's spaghetti costs $1.19 but the same amount under the Barilla brand costs $2.59 - a whole $1.40 more.
While 52 fl oz of Tropicana's pulp-free orange juice costs $5.39, Good & Gather's equivalent costs $4.29.
Target confirms discontinued brand after shoppers noticed it's 'the best and it's gone' TARGET has confirmed that it has discontinued a major brand and shoppers are disappointed. The grocer has confirmed that its Archer Farms branded products are no longer available.
TARGET is relaunching a popular brand and adding hundreds of new items to store shelves. The brand called "up&up" rolled out of Target nearly 15 years ago and provides shoppers with deals on high-quality essentials. The up&up brand is back at Target with a new and improved selectionCredit: Target Corp.
Target confirmed that the brand was being phased out and replaced with its new store brand Good and Gather, which has been around since 2019 and has been slowly replacing Archer Farms on Target's shelves.
MINNEAPOLIS, Feb. 15, 2024 /PRNewswire/ -- Target Corporation (NYSE: TGT) today introduced its new low-price owned brand, dealworthy, designed to give consumers incredible value on nearly 400 everyday basics.
Published February 12, 2024 • Updated on February 12, 2024 at 1:59 pm. A fan-favorite Target brand is getting a makeover. The Minneapolis-based retailer is "relaunching" everyday essentials brand "up&up" with new and reformulated products, along with newly updated branding and packaging, a release said.
Per CNN, the retailer is discontinuing its discount private label, Smartly, which it first introduced in 2018 with products in similar categories and priced under $2, like paper plates and hand soap.
Target Corp. announced Monday it's replacing its Archer Farms and Simply Balanced brands and condensing its Market Pantry line to make way for a new flagship food brand called Good & Gather. Good & Gather will be Target's largest internal brand by the end of 2020. The brand will roll out in phases, beginning Sept.
Target is the latest company making changes following backlash over its LGBTQ+ support. The company says it is pulling some other products from its stores nationwide ahead of Pride Month in June following threats directed at its employees. New York Times business reporter Jordyn Holman joins CBS News to discuss.
That's why it's latest brand, Dealworthy, feels like a departure. The brand launched last month with a line of 400 products, ranging from toothbrushes to cotton balls to underwear. Like Up & Up, Target's other private label line of basics, Dealworthy's prices are cheap—most items cost under $10.
The company was originally named Goodfellow Dry Goods in June 1902 before being renamed the Dayton's Dry Goods Company in 1903 and later the Dayton Company in 1910. The first Target store opened in Roseville, Minnesota in 1962 while the parent company was renamed the Dayton Corporation in 1967.
"With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price," said Rick Gomez, Target's executive vice president and chief food, essentials and beauty officer in the press release.
That's where Target is losing the shopping battle. Its frequency category, which saw enormous gains during the pandemic, had sales declines in the low single digits over the three-month quarter as shoppers went elsewhere. Target also reaped less benefits with product price inflation cooling as compared to a year ago.
dealworthy. Launched in 2024, dealworthy is a low-price, no-frills essentials brand designed to give guests incredible value on everyday apparel & accessories, essentials & beauty, electronics and home items.
On Jan.13, Dayton Hudson Corp.announced it would change its name to Target Corp. to reflect the fact that Target Stores comprise more than 75% of the company's revenues and pre-tax profit. "The Target name makes a lot of sense to the investment community.
The entrance of Dealworthy means a shakeup of two other Target budget-focused brands that it produces: Smartly and Up&Up. The former, which largely focused on household essentials like soap and trash bags, will be discontinued and replaced by Dealworthy items.
up&up. up&up is an everyday essentials brand that offers high quality, affordable products across Target's entire assortment. Introduced in 2009, up&up relaunched in 2024 with hundreds of new products and reformulated existing products.
Target said it will take a short-term hit to profits as it cancels orders and marks down unwanted merchandise. CEO Brian Cornell said the big-box retailer wants to clear room for the merchandise including groceries and back-to-school supplies.
Launched in February 2024, dealworthy is a Target owned brand that features low prices on nearly 400 everyday no-frills basics, providing incredible value on apparel & accessories, essentials & beauty, electronics and home items — from laundry detergent and toothbrushes to undergarments, paper plates and more — without ...
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