Target has been open since 1902. Here's what the retail store used to look like. (2024)

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Target has been open since 1902. Here's what the retail store used to look like. (1)

  • Target started as a department store in Minneapolis and stayed a regional chain for years.
  • In the '60s and '70s, the company became a popular national retailer.
  • From clothing to home goods, Target has always been a staple of great merchandise and great business.

Target has been open since 1902. Here's what the retail store used to look like. (2)

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Target has been open since 1902. Here's what the retail store used to look like. (4)

Target is known for its wide array of merchandise, cheap prices, and recognizable red color scheme.

But many don't know that the popular retailer actually got its start in 1902 and stayed a regional chain for over 50 years. Today, it is one of the most popular retailers in the country.

Keep reading to find out more about Target's history and how it came to be the powerhouse retailer it is today.

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In 1902, George Draper Dayton opened the Dayton Dry Goods Company, a department store in Minneapolis.

Target has been open since 1902. Here's what the retail store used to look like. (5)

The Dayton Dry Goods Company was the fourth largest department store in Minneapolis. The store quickly became known for its great merchandise and great business.

The Dayton Company opened its second location in 1954 in Rochester, Minnesota.

Target has been open since 1902. Here's what the retail store used to look like. (6)

Throughout the first half of the century, the company built a name for itself. Since 1946, it has given 5% of its income back to the community.

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The Dayton Company moved to the suburbs with a store at the Southdale Mall in 1956.

Target has been open since 1902. Here's what the retail store used to look like. (7)

The Southdale shopping mall was the first enclosed shopping center in the country, and Dayton's was at the forefront. Over the next 20 years, the company would expand to three more malls within the Minneapolis area.

In the 1960s, the Dayton Company officially became Target, opening stores in Roseville, Minnesota.

Target has been open since 1902. Here's what the retail store used to look like. (8)

Dayton president Douglas J. Dayton said the new stores would "combine the best of the fashion world with the best of the discount world, a quality store with quality merchandise at discount prices, and a discount supermarket ... 75 departments in all."

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Target's new name and logo would become the symbol for the company's mission.

Target has been open since 1902. Here's what the retail store used to look like. (9)

"As a marksman's goal is to hit the center bulls-eye, the new store would do much the same in terms of retail goods, services, commitment to the community, price, value and overall experience," the director of publicity Steward K. Widdess said.

From the start, Target was designed to be a fun and exciting place to shop.

Target has been open since 1902. Here's what the retail store used to look like. (10)

At the time, Target described itself as "a store you can be proud to shop in, a store you can have confidence in, a store that is fun to shop and exciting to visit."

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In 1966, Target opened a store in Denver — its first store outside of Minnesota.

Target has been open since 1902. Here's what the retail store used to look like. (11)

At the tail end of the '60s, Target was making a transition from a regional retailer to a national one. By the end of the decade, the company had expanded to St. Louis, Dallas, and Houston.

In 1979, the store celebrated its first year of $1 billion in sales.

Target has been open since 1902. Here's what the retail store used to look like. (12)

That year, Target introduced the Billion Dollar Sale to thank its customers for the year of growth.

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From a few stores in Minnesota to over 1,000 around the US, Target has found its target customer.

Target has been open since 1902. Here's what the retail store used to look like. (13)

Target's typical customer is around 40 years old, makes about $64,000 per year, and 43% of them have children at home.

Throughout the years, Target has always been a place to shop for everything at a discounted price.

Target has been open since 1902. Here's what the retail store used to look like. (14)

While the store is known for its prices, it's also known for its modern approach to shopping. In 1974, the company developed a unique design in placing merchandise — known as planograms. These designs help customers find products easier with a more presentable display.

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Target has also always been a popular location to buy clothing.

Target has been open since 1902. Here's what the retail store used to look like. (15)

Now, Target offers clothing for women, men, and children — including bathing suits, underwear, and shoes.

At Target, you could even purchase plants.

Target has been open since 1902. Here's what the retail store used to look like. (16)

Today, Target sells a wide variety of products from home goods to clothing. They still sell plants today, which range from $8 to $150.

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From the beginning, Target has also been the place to go for designer products.

Target has been open since 1902. Here's what the retail store used to look like. (17)

Michael Graves, an architect and designer, was one of the first professionals to create a product line to sell to the everyday consumer. Today, you can buy products from Rachael Ray, Martha Stewart, and Nate Berkus.

Meanwhile, the checkout and returns lines have always been crowded with customers.

Target has been open since 1902. Here's what the retail store used to look like. (18)

Target is no stranger to crowds. With 1,845 stores, 350,000 employees, and a free return policy, most stores are packed with customers.

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Target is quintessentially American, even making it the perfect stop for a president to connect with his voters.

Target has been open since 1902. Here's what the retail store used to look like. (19)

In 2001, President George W. Bush visited a Target in Kansas City to connect with locals in the Midwest because so many Americans love Target.

  • Read more:
  • Target is closing a dozen stores — here's the list
  • Target is selling $40 knit dresses that put a new twist on ugly holiday sweaters
  • Target's CEO just signaled the end of the retail apocalypse
  • Beyoncé casually went shopping in Target — and the internet can't handle it
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Target has been open since 1902. Here's what the retail store used to look like. (2024)

FAQs

What was Target in 1902? ›

The history of Target Corporation first began in 1902 by George Dayton. The company was originally named Goodfellow Dry Goods in June 1902 before being renamed the Dayton's Dry Goods Company in 1903 and later the Dayton Company in 1910.

What did Target used to be? ›

Banker and real estate investor George Draper Dayton incorporated Target in 1902 as Goodfellow Dry Goods. The following year the name was changed to Dayton Dry Goods Company and shortened to Dayton Company in 1911.

When did Target open their first store? ›

The first Target discount store opened in Roseville, Minnesota, a suburb of Minneapolis–Saint Paul, on May 1, 1962. Present-day properties are roughly 135,000 square feet (12,500 m2) and sell general merchandise, including hardlines and softlines.

What type of retail store is Target? ›

Target Corp (Target) is a retailer of general merchandise and food products. The company's product portfolio includes baby and beauty products, clothing, electronic equipment, furniture, grocery, home and pet products, school and office supplies, shoes, sports and outdoor products, toys, and sports equipment.

What was the purpose of Target? ›

To help all families discover the joy of everyday life. That's our purpose.

How did Target become so successful? ›

Target's commitment to quality and convenience became a cornerstone of its success. The company focused on improving the shopping experience by investing in employee training, modernizing stores, and enhancing product offerings.

What was Target's old logo? ›

1962 to 1968: A genius start

As you can see, originally, the Target logo had three concentric rings rather than the famous circle and dot that we know today. This mirrored the actual target that marksmen often used. The logo design featured the name written in italics and black on top of the emblem.

Why did Target change their logo color? ›

So as Target has an easily identifiable logo, changing the color is just a matter of what the people who are updating the looks feel that will show an updated image. Nothing more than that.

Why is Target so famous? ›

Target has been a longtime household name for its addictive shopping experience, but there are a few secrets to the store's almost supernatural ability to get you to spend more money. The key is through the layout and planning of its stores, according to Business Insider.

What country owns Target? ›

It has always been owned and headquartered in Minneapolis, Minnesota. George Draper Dayton of Minneapolis built up the Daytons department store chain beginning in 1902 and the Dayton Corporation created Target as a discount alternative chain in 1962.

Who is Target's biggest competitor? ›

The closest competitor to target.com are walmart.com, wayfair.com and amazon.com. To understand more about target.com and its competitors, sign up for a free account to explore Semrush's Traffic Analytics and Market Explorer tools.

Did Target change their name? ›

marked its first day of trading under the ticker symbol TGT. On Jan. 13, Dayton Hudson Corp. announced it would change its name to Target Corp. to reflect the fact that Target Stores comprise more than 75% of the company's revenues and pre-tax profit.

What type of person shops at Target? ›

The data shows that the typical Target shopper is a suburban mother between 35 and 44 years of age. The typical Target customer also has some college education and a household income of $80,000.

What makes Target stand out? ›

Design For All is what sets Target apart from the pack. To us, design means taking the expected and making it extraordinary. Be it products, brands or services — we design every detail to inspire our guests and meet their needs.

Which is older, Walmart or Target? ›

Walmart and Target are often compared to each other and have had an ongoing rival since the time they opened. In 1962, the first Walmart was opened by Sam Walton in Rogers, Arkansas. Also in 1962, Dayton Company opened its first Target store in Minneapolis, Minnesota.

Does the Dayton family still own Target? ›

The company, which changed its name to the Target Corporation, is no longer owned or operated by the Dayton family. The Dayton Hudson Corporation sold B. Dalton, the bookstore chain founded by Bruce Dayton, to Barnes & Noble in 1986 for an estimated $275 million.

Is Dayton Hudson still in business? ›

Dayton-Hudson Corporation announced in January 2000 a name change to Target Corporation. Acknowledging that Target stores made up 80% of its revenue and that the Target name was better known nationally, Dayton-Hudson believed Target was the name, and direction, of the corporation's future.

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