TECHNOLOGY WINS OVER REFERRAL METHOD IN REAL ESTATE (2024)

TECHNOLOGY WINS OVER REFERRAL METHOD IN REAL ESTATE (1)

TECHNOLOGY WINS OVER REFERRAL METHOD IN REAL ESTATE (4)

Indian Real Estate is the second most profitable and huge sector after Agriculture. The sector provides good returns and maximum profit, if one invests here with his/her heart and soul. It means Real Estate takes care of its employees and business man working in the sector, by giving them great opportunities and high profit. Also, we can’t ignore the fact that latest technological development in Real Estate market is helping them in their business 24*7. The good point is the innovation in technology that has changed the Real Estate Market for the betterment. Earlier, it was really difficult to deal-in Real Estate and was considered as a huge headache for the business man operating in this Sector. But, now technology has transformed the Real Estate Sector completely (we can better describe it by the phase “KAYA PALAT”).

The informal methods have completely vanished from the market. And the Real Estate sector has become more organized, formal and professional- given the new laws and innovation of perfect technology. The change is not just limited to the sellers but it has changed the buyers too. Instead of asking friends, family and visiting property dealers and praying them for the best deal, they search online sitting comfortably at their home. The hustle and the irritating process of searching property have become very simple. Now, customers look for their dream homes by sipping coffee in their one hand while using their laptops, mobile, tabs in their other hand. The tantrums of property dealers have completely ended as people have started believing in the gizmos & gadgets.

Basically, we need to focus on two things, that changed the picture of Indian Real Estate Market entirely- Enactment of strict laws and latest technological development. And thanks to both of them, we can make put our investment in Real Estate without a second thought. The laws have provided security of our funds and at the same time, technology has presented the comfort and convenience to Real Estate Market.

When we think of laws related to Indian Real Estate Market, the thought that they are useless comes to our mind instantly. The reason being – earlier they were just written on papers but never got implemented. But now, many laws are passed by Indian Panel Court and are implemented on a very serious note. The Modi Government after successfully transforming the other sectors of Indian Economy has now moved towards property sector. These steps are clearly seen in the recent enactment of various acts -RERA (Real Estate Regulation and Development Act), Benami Transaction Property Act and Transfer of Property Act. All these acts are the foundation stones of the organized Real Estate sector.

RERA, on the one hand, provides for proper rules and regulation in the Real Estate Market. And the rules were so crystal clear that it gained the confidence of people in Real Estate Market and helped to overcome their insecurities. On the other hand, Benami Transactions (Prohibition) Amendment Act left no scope for the circulation of Black money and corruption. Similarly, the transfer of property Act gives strict rules for transfer of property in Indian Real Estate. So, all these laws are made to make the Real Estate market more powerful and transparent. The transparency helps to overcome the practice of frauds in the market, hence welcoming more and more investment in Indian Real Estate Market. All in All, we can expect less crime rate and more profit rate for everyone dealing in Real Estate Market. We are grateful to the promising laws…surely!

If we are discussing about the positive changes in Indian Real Estate, we can’t do that without discussing the great contribution of technology in Real Estate. Frankly, it has changes the whole scenario of Indian Real Estate Market. And now we can’t even describe the real Estate without the touch of latest technology. We all know that technology is a blessing for every sector of the Indian Economy, but the role of technology in Real Estate is above all.

When we talk about technology, it involves everything- From an online search of prospective buyers to closing a deal by the seller. The fact that have to be noticed before understanding the role of technology in Real Estate – 90 percent of the buyers are educated and believes in searching comfortably sitting at their home . And secondly, buyers are moving one step ahead and make use of technology in every possible aspect.

While buyers search online for best available option for them, they compare it too with the other buyers. As the sellers are smart, buyers are even smarter. They don’t just see their dream house on various sites and prepares their mind, they even compare the reviews of various Real Estate company before approaching them through their cell phones. And after reading the best reviews, they contact that buyer. Also, they believe in brand name for Real Estate, instead of going to any individual buyer randomly. The old tradition of asking from a friend or a family about a particular flat, floor or bungalow has completely vanished. Technology is a new friend for the buyers in Real Estate.

If we consider sellers and big brand name in Real Estate, technology is like a GOD FATHER to them. Now, the practice of sitting in a typical Property Dealer shop is outdated. The trend is to – put the advertisem*nt about your Franchise and brand name on goggle and let people know about you. After that, they go by a proper procedure - make blogs about the property under them, write content about the particular flat or house or hire a professional content writer, promote the house by uploading beautiful pictures of the house from different angles, upload videos of the house in different position and latest 2D and 3D version (which helps in providing the complete feel to the buyer). Even, the small sellers in Real Estate promote the houses online before doing anything else. Buyer makes their mind by seeing the pictures and videos of their dreamland and starting dreaming about them…And then they come to you for realizing their dreams.

The magic of technology doesn’t end here- After making the leads, sellers can convert them into prospective buyers and can convince them easily for closing a deal. When someone searches for home, the technology automatically provides the name of those expected buyers to you. And the technology like CRM (customer relationship management software) and IVR (interactive voice response) helps you in maintaining long list of clients easily. It assists in making the huge date base of the customer and you can contact them all, with just your one click. So, not only it helps in saving the contact details of clients, but also helps in maintaining healthy relations with them (you can wish them festivals or important days of their life with the help of customer information).

Regrob is one such great name in Real Estate that has access to all sorts of technology. Once you take the Franchise of Regrob, you can look forward for much need assistance and support in your business. Technology can change the referral methods for sure. Only you need to change. And believe me, with Regrob, you are in a safe hand. This company not only provides you with latest technology but holds your hand in facing every challenge of your business. It is always better to change with changing time…No one can make you rich and successful but only you can…

TECHNOLOGY WINS OVER REFERRAL METHOD IN REAL ESTATE (2024)

FAQs

How does technology impact real estate? ›

Owners and property managers are increasingly using high-tech software applications that integrate all operations – from marketing to leasing, property maintenance and more. For example, some property management platforms go so far as to integrate with ads that can promote apartment listings.

Do 82% of all real estate transactions come from repeat and referral business? ›

82% of all real estate transactions come from referrals. Now we are really getting into the meat of it. When you add both buyers and sellers to the mix, you have over 80% of all business for real estate agents coming from referrals. If you aren't using this to your advantage, you are really missing out.

What kind of technology is needed or used for real estate? ›

One of the newer property technology trends is building management systems (BMS). These software tools allow real estate firms to monitor and control the physical environment of a building. This includes property metrics like temperature, humidity, lighting levels, air conditioning, security systems, and more.

What is the latest technology for real estate agents? ›

Some of the best commercial technology trends in real estate in 2024 include Virtual and Augmented Reality, AI, ML, Smart Homes, Blockchain technology, Big Data Analytics, 3D printing, Drones, Predictive Analytics, energy efficiency, smart city integration, IoT, Digital twins, and many more.

What are the pros and cons of technology in real estate? ›

The pros of using real estate technology include the reach of your branding platform and the ability to communicate quickly. The cons, however, are the risk that that communication may not be as authentic and fact-finding as you might think.

Why the use of technology is important in a real estate agent's career today? ›

The ability to access information remotely.

Whether you're selling real estate, checking comparables, documenting a property's condition, or checking on lender documentation, chances are good that you can find, access, and react to inquiries and information without ever setting foot in an office or making a phone call.

What percentage of real estate business comes from referrals? ›

8 real estate referral statistics you should take into consideration: The typical agent earns 42% of their business from repeat clients and referrals from past clients. 82% of all real estate transactions come from repeat and referral business.

What does referral fee mean in real estate? ›

Referral fees in real estate are payments made from one real estate agent or broker to another for referring clients to them. These fees are a common practice in the industry and help agents expand their networks and gain business from clients outside their geographic area.

Which section of respa deals with illegal referral fees? ›

Specifically, Section 8 of the Act prohibits companies and individuals from receiving kickbacks or referral fees in connection with any transaction involving a residential mortgage or other real estate settlement service.

Will technology replace real estate agents? ›

Real Estate Will Always Need Agents

While AI is certainly making waves in the real estate industry, agents are far from being replaced. Real estate agents continue to be indispensable players within this industry.

What technology does Zillow use? ›

Zillow is no stranger to AI. In 2006 the online real estate giant debuted the “Zestimate,” an algorithm that uses statistical and machine learning models to estimate the value of homes. It now has a nationwide median error rate of 2.4% for on-market homes, and 7.49% for off-market homes.

How much do real estate agents spend on technology? ›

Over the past 12 months, respondents spent on average between $50-$250 (34 percent) monthly on technology to use in their individual real estate business. Twenty percent of respondents spend less than $50 on technology monthly to use in their business.

Is technology taking over real estate? ›

This technology has not only saved time but has also democratized access to real estate opportunities. From real estate professionals to leasing offices, people can save time by marketing properties from their smartphones, doing instant follow-ups and gathering analytics from their shared data.

What technology do real estate agents use? ›

A CRM (client relationship management) tool is vital for every single agent. It tracks your clients through the buying or selling process, records your lead sources so you can see which marketing efforts are paying off, and reminds you to follow up with old leads and past clients to earn repeat business and referrals.

How does technology impact the home? ›

Some examples of technology in our homes have been around for years. Televisions and video games, smoke detectors, remote-controlled garage doors: these are all features that incorporated technological advances into our daily lives. Nowadays, many improved features are available and they're designed to work together.

How will artificial intelligence affect real estate? ›

How will AI affect real estate? AI in real estate will simplify property searches, make property valuations more accurate, and predict market trends. Property management will become more efficient, and tenants will enjoy better experiences. However, it raises privacy concerns and may require regulatory adjustments.

How does technology affect building? ›

By harnessing IoT technology, the construction industry can experience significant advancements in efficiency through smart building automation, real-time equipment monitoring, and predictive maintenance sensors. This integration optimizes energy consumption while maximizing productivity by streamlining operations.

How does technology influence land use? ›

Technology has led to the invention of machines that are capable of drilling boreholes as well as pumping waters for irrigation purposes. The development has enabled countries such as Egypt to exploit its arid areas for agricultural production.

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