The 1950s Are Back, at Least on the Runway (2024)

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Full skirts were everywhere this season. Are they a sign we’re going back in time, or heading forward?

By Véronique Hyland

The same fashion coup de foudre that most girls of her generation felt upon seeing Kate Moss or Alexa Chung struck Jenny Walton when she first watched Roman Holiday. That swirling full skirt Audrey Hepburn wore while careening around the Eternal City imprinted on a teenage Walton to such a degree that she started taking sewing classes and constructing her own clothes. (“Because,” she says, “I wasn’t really happy with what was at the mall in New Jersey.”)

Walton, now an illustrator, influencer, and street-style star, has been working the ’50s look ever since. She still makes some of her clothes, but these days, you’re equally likely to find her in names such as Prada and Miu Miu—often featuring a skirt of generous circumference. Now, it seems, fashion has caught up (or gone back) to what Walton’s been doing all along. For fall 2023, Prada, long a purveyor of the ’50s silhouette, went all in, showing A-line white skirts, some adorned with 3D flowers. Bottega Veneta followed up its viral purple full skirt from fall 2022 with a pale-yellow floral style. Maria Grazia Chiuri showed all manner of swingy floral editions at Dior; Richard Quinn created a debutante-worthy strapless gown that bowed out at the hips; and Carolina Herrera’s Wes Gordon tried out both miniskirt and original-flavor versions of the exaggerated, bell-like shape. (“I find there to be something quite modern about this silhouette—the contrast between the pinched waist and dramatic A-line skirt,” Gordon says. “Right now, this feels very fresh.”)

The 1950s Are Back, at Least on the Runway (2)

Carolina Herrera fall 2023.

The return of a key silhouette from a more restrictive era is, like Barbiecore and cottagecore before it, something that can be read as regression or as a wink—all depending on the context. For Valerie Steele, director and chief curator of The Museum at FIT, some of these new versions reference the New Look, as created by Dior in 1947, and the ’50s golden age of haute couture. She also sees them as a response to fast fashion, putting an emphasis on the primacy of silhouette and tailoring—things that can’t be duplicated.

Walton clocks another reaction: countering the choke hold of social media. For the past screen-besotted decade or so, “if a designer sent out something that was sparkly and full of sequins, every phone would go up, and every influencer would go, ‘Wow.’ Because you’re all fighting for attention...and there’s only so far you can go with that. You can only go so neon or so shiny,” she says. “You’re designing not for the silver screen, [but] the iPhone screen. How sad.” Now a tasteful, unadorned-but-assertive shape is the new
dopamine dressing.

The revival of the circle skirt comes along with some uneasy echoes of the 1950s in the culture at large. On one hand, we’ve made an un-ironic return to ’50s values, brought back by the overturning of Roe v. Wade and the ramped-up puritanism in our culture. On the other, the media is exhuming the false nostalgia for “simpler times.” Upcoming projects like Ryan Murphy’s miniseries Feud: Capote’s Women, in which Chloë Sevigny and Naomi Watts play society swans, and Priscilla, Sofia Coppola’s cinematic portrait of Elvis’s wife, Priscilla Presley, are sure to peek under the hood of the Thunderbird that was the decade, exposing its secretly subversive elements.

As far as the retrograde connotations of the look go, Steele says, context matters. “If you were dressing like you were walking out of the 1950s, it’s hard to make a claim that that would be particularly progressive in any way. But we’ve seen how that kind of look can be turned on its head. Just like stilettos could be ‘I can’t walk. I need a man’—or ‘Down on your knees, you worthless CEO. I’m in charge.’”

The 1950s Are Back, at Least on the Runway (4)

Richard Quinn fall 2023.

“That’s one of the real conundrums with fashion, because it’s not just that you can’t choose what it means,” Steele adds. “You never could. It’s always something that’s collectively determined, and it’s in constant flux, because you never know when something else will step into it and you’ll suddenly see it in a new way.”

But, says Walton, “It would be a shame to completely discard a style based on certain connotations or things that were true during the time that look first came to be.” She suggests bringing things squarely into 2023 by styling the look in a more casual way: say, pairing your Hepburn-esque circle skirt with a Talking Heads T-shirt to show you’re in on the joke. Or sporting skirts the way they were styled at the Prada show, with simple sweaters or utilitarian pieces. She also recommends steering clear of anything that might make you look too costumey—like, I offer, you’re in a community theater production of Grease. If “you wear it with a 1950s beaded cardigan,” she jokes, “you start looking like you should be going to get a milkshake.”

This story appears in the September 2023 issue of ELLE.

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The 1950s Are Back, at Least on the Runway (2024)

FAQs

The 1950s Are Back, at Least on the Runway? ›

Full skirts were everywhere this season. Are they a sign we're going back in time, or heading forward? The same fashion coup de foudre that most girls of her generation felt upon seeing Kate Moss or Alexa Chung struck Jenny Walton when she first watched Roman Holiday.

What was the trend in the 1950s? ›

1950's Trends

1950's fashion was casual yet formal and elegant. Shoulder lines became more softened, corset waists became smaller, and rounded hips with long skirts became popular. The iconic gray felt poodle skirts emerged with white bobby socks and saddle shoes.

Why was 1950s fashion important? ›

The early fifties in fashion (1950-1952) The beginning of the decade was marked by the effects of the war and a return to classic values. The achievements of the war made it possible to expand mass production and the use of synthetic materials, which soon became a counterpoint to the elegance of evening wear.

What patterns were popular in the 1950s? ›

Popular prints included familiar patterns like polka dots, plaid, gingham check, and floral. Even these designs, however, changed. Both polka dots and florals tended to be larger and to appear in a wide variety of colors. Abstract designs like multi-color stripes and paisley were popular.

How much clothes did the average woman own in 1950? ›

On average, women probably had maybe 5 every day dresses and maybe 3 “church” dresses and one or two pairs of dress shoes. They probably owned a couple of pairs of casual shoes and only a few tops and pants and a couple of purses.

What was the 1950s era known for? ›

The 1950's has been written about variously as the age of innocence, the height of the Cold War, a decade of great economic prosperity which gave birth to the suburban way of life, the decade in which television first became a mass phenomenon, and the decade of the baby boomers which produced youth culture in its first ...

What is 50s style called? ›

Greasers. Thanks to popular films like Grease and West Side Story, the greaser look is one of the most common associated with 1950s fashion. This style consisted of dark jeans, solid black or white t-shirts, leather jackets worn with leather boots or Chuck Taylor All-Stars.

Why was the 1950s the best era? ›

You may consider the 1950s as a great decade because it was a period of economic growth and prosperity after World War II. The post-war boom led to expanded job opportunities, suburbanization, and increased consumerism.

Why were women's waists so small in the 50s? ›

"The 1950s survey was taken immediately after the Second World War and rationing obviously had an influence. But their undergarments also make a difference. The fashion was for corsets which nipped in the waist," she explained.

What colors were popular to wear in the 1950s? ›

1950s color Colors There were three major color trends in the 50s; pastel, modern and Scandinavian. Pastel colors that were particularly popular were pink, turquoise, mint green, pale yellow and blue. Modern colors were clean and bright and included vibrant yellow, electric blue, orange, red, black and white.

How to dress in the 1950s? ›

Known fashion icons back then (like Marilyn Monroe) wore girdles around their hips to nip their bellies and waists. Early 50s style also consisted mainly of tailored tweed dresses, ankle-length dresses, low necklines, and long skirts with petticoats. Back then, Fashion had more rules and structure than now.

Why were the 50s so colorful? ›

Post-war America suddenly had an abundance of prosperity, plus product to buy and sell, and color was an integral component of this package. It's Technicolor, to be sure — artificial and hopeful, and as a filter it reveals the limitations and aspirations of its time.

What was the average weight of a woman in 1950? ›

According to the National Sizing Survey, in 1950 the average woman's vital statistics were 36, 24, 35. She was a size 12 and weighed around 9st 12 lb.

What was the average size of a woman in the 1950s? ›

The average woman in the 50s had a 27.5-inch waist and her bra size was 34B; in 2017, women's waists are 34 inches and they wear a 36DD bra. Other differences: Women in 2017 are almost 20 pounds heavier (154 vs. 136 pounds) and wear larger-size clothing (size 14 today vs. size 10 in 1957).

What was the ideal body in the 1950s? ›

Golden Age of Hollywood

In the 1950s, the hourglass figure became popular once more, and women were encouraged to be as busty and curvaceous as possible. There were even advertisem*nts that urged women to gain weight so that they could fill out their curves.

What was booming in the 1950s? ›

Historians use the word “boom” to describe a lot of things about the 1950s: the booming economy, the booming suburbs and most of all the so-called “baby boom.” This boom began in 1946, when a record number of babies–3.4 million–were born in the United States. About 4 million babies were born each year during the 1950s.

What was the body trend in the 1950s? ›

The 1950s: The Hourglass

Playboy Magazine and Barbie were both created in this decade, and while Marilyn Monroe is largely considered the representative ideal of the era, other stars like Elizabeth Taylor famously minimized their waists while accentuating their busts, a la Barbie.

What were the main ideas of the 1950s? ›

During the 1950s, a sense of uniformity pervaded American society. Conformity was common, as young and old alike followed group norms rather than striking out on their own. Though men and women had been forced into new employment patterns during World War II, once the war was over, traditional roles were reaffirmed.

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