The 6 Best 2023 Summer Fashion Trends to Shop Now (2024)

Every year, the first few days of summer feel eternal and unfamiliar. There’s a sense that the season will never end but also that it’s never existed—as if none of us have ever felt the humid air sticking to our freckled, sunburnt skin. That sense of newness seems to apply to our wardrobes, too. The perfect summer outfit is more of a feeling than a trend, and it’s one we want to capture before the season is really in full swing.

But there will always be trends as well. And this year, the pieces everyone wants fit into a very specific mood, at least according to Diego Abba, CEO of online Italian fashion boutique Italist. “The mood right now is hopeful but nostalgic, looking back into fashion’s archives,” he says. “There’s also a focus on quality perhaps more than quantity, comfort more than razor-sharp statement pieces.”

When I think about what I want to wear for summer, I do find myself referencing the past—in particular, a photo of Carrie Bradshaw in ’90s New York wearing a sweet, sheer white puff-sleeve top with navy Adidas shorts and a red pair of peep-toe mules. It’s nostalgic and slightly nonsensical. It shouldn’t make sense, but it does. It’s practical and a little bit sexy, with all of the makings of an outfit that won’t make you sweat but still makes you want to walk everywhere, so everyone can see it.

When Abba gave me a rundown of the biggest trends for the months ahead, and what’s been leading the edit at Italist, I noticed plenty of them fit into this look that I love. There’s an obsession with ’90s minimalism that hasn’t faded, as well a newfound unapologetic love of sheer garments. But there are also lots of other things people seem to be shopping, like metallic footwear, moto-inspired leather separates, and bright, colorful dresses. Ahead, shop the top six summer trends of 2023.

2023 Summer Fashion Trend: Standout Sunglasses

While Miu Miu’s most recent runway show made nerdy frames trend, the summer’s most popular look is chunkier frames that make more of a statement.

“For sure, special specs,” says Abba, trying to decide on the very first summer 2023 trend that comes to mind. “In the eyewear space, brands like Chrome Hearts, Jacques Marie Mage, Chanel Eyewear, and Cartier Eyewear are hugely popular right now, because they’re hard to find, classically styled, and less common.” The most popular sunglasses are oversize enough for a Jackie O look or bling-y enough to feel like they were picked straight out of a ’90s pap shot. And clearly, they’ll stand the test of time.

2023 Summer Fashion Trend: Metallic Footwear

2023 Summer Fashion Trend: ’90s Simplicity

“Evidence of minimalism appeared in the runway trends for spring-summer and fall-winter ’23, like early-’90s simplicity and sheer styles, and in the items that are trending now on Italist, with subtler logo visibility and an emphasis on classical shapes and colors,” says Abba. Examples include Prada’s 1995 bag and “stealth-wealth” brand Loro Piana, made famous for a new generation by HBO’s Succession.

The current generation’s obsession with the ’90s is no secret; it’s been a constant driver of trends for the past couple of seasons. And it isn’t hard to see why. The era’s minimal looks reflect a simplicity that feels almost entirely out of reach in a far more complex world of constantly “unprecedented times.” Dressing like a sleek Angelina Jolie in a slinky slipdress won’t help us get back there, but it at least makes us feel like part of something less anxiety-producing.

2023 Summer Fashion Trend: Bold Dresses

While new summer trends are bound to emerge every year, there are also tried-and-true classics that are tried and true for a reason. Colorful dresses will never not be a vacation staple, because they are, essentially, the joyfulness of a vacation translated into fabric.

“Zimmermann, Max Mara, and Solace London’s bright dresses are definitely the ones to have this summertime. They’re ultra-feminine, flowy, and perfect for any festival, party, or vacation getaway,” Abba says.

2023 Summer Fashion Trend: Moto Chic

When I spoke to Dion Lee about Rosalía’s concert looks for Motomami, which he designed, he said the motorcycle look had a grip on the entire world. It appears that, indeed, motomamis are everywhere, including the runway.

“The other trend I love this year is biker-chic ready-to-wear, which appeared in collections from Dion Lee, Raf Simons, and Versace,” Abba says. “Not only is it a timeless style rooted in Americana, it lends any wearer a little more high-fashion attitude.”

He adds: “It’s been reimagined this season by the likes of Dsquared2 into denim, Rick Owens and Balmain into brightly colored leather, and Goosetech into a padded technical style. Pair with Moschino’s biker heart clutch or MISBHV’s monogram biker shorts, and keep it all on hand for years to come.”

2023 Summer Fashion Trend: Semi-Sheer

“This season’s transparent and semi-sheer ready-to-wear appeared all over the runways, from Bottega Veneta to Rick Owens for spring ’23. We believe it’s a theme worth investing in, because the style is more timeless than trendy,” Abba says.