The Art of Outfit Repeating | ADAY (2024)

Minimalist Fashion

the art of outfit repeating

the art of outfit repeating

by: Mira Rajani

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February 24, 2021

Are you hesitant to wear the same outfit more than once? Don’t be. Gone are the days of keeping up with the newest weekly fashion trends or feeling like you can’t repeat an outfit after you’ve posted a photo of it on Instagram. When you find an outfit you truly love, why not wear it more than once?

Believe it or not, wearing your clothes 50x instead of 5, reduces carbon emissions by 400% per item, per year (Forbes). Outfit repeating is not only cool for the planet, it’s cool for your wallet, too. Investing in higher quality clothes that you’ll wear forever, saves you money because the cost per wear is much lower.

We’re here to empower you to wear the clothes you love as many times as you want. Keep reading for everything you need to know to master the art of outfit repeating.

What Is Outfit Repeating?

Outfit repeating is wearing the same outfit over & over again, but making it feel fresh & new each time. It’s a sustainable way to style yourself and helps you get the most out of your wardrobe without buying anything new.

6 Reasons You Should Be an Outfit Repeater

If you’re still not convinced, here are our six top reasons to join the outfit repeater movement.

01. It’s Better for the Planet
Rewearing the clothes in your closet reduces their carbon footprint and keeps them out of landfills. If the number of times a garment is worn were doubled, the greenhouse gas emissions over its lifetime would be 44% lower (Ellen MacArthur Foundation).


02. It’s In-Fashion
Just ask Kate Middleton, Tiffany Haddish, Queen Elizabeth, Lizzie Mcguire, or Gemma Styles who wear their favorite items on repeat.

03. It Saves Time
Keeping a few staple pieces in your closet that you love to wear make getting dressed a breeze. Accessorize with shoes, belts, jewelry and layers to keep things fresh while slowly building the perfect capsule wardrobe.

04. It Feels Good
If you love an outfit, you’ll feel just as good wearing it a 4th, 5th, or 6th time. There’s no limit to the number of times you can wear something. The most important thing is that you feel comfortable and confident in whatever you’re wearing.


05. It Saves Money
Fast fashion brands launch up to 52 micro-seasons each year. Keeping up with that kind of newness is expensive. Globally, customers miss out on USD 460 billion of value each year by throwing away rewearable clothes (Ellen MacArthur Foundation).

By building your closet with staple pieces, like our Strategy Jacket or Throw it Higher Legging, that never go out of style and last a long time, you’ll save money in the long run. We broke down the cost per wear of ADAY and found that on average, our customers spend $145 per piece and wear it 260x over 5 years. That equals a $0.52 cost per wear.

06. It's NBD
If you’re worried about someone noticing you wore the same thing twice, don’t sweat it. Chances are your friend/granny/sister-in-law/co-worker probably doesn’t remember the jumpsuit you wore last Wednesday anyway. And if they do, they probably want to remember to ask you to borrow it.

How To Make Your Clothes Feel New Every Time

  • Reach out - Text your friends for their OOTD advice. Maybe even borrow your mom’s vintage top.

  • Find inspiration - follow the #outfitrepeaterchallenge on Instagram. Follow along as our community styles the same ADAY pieces on repeat for 10 days straight. And check out what we learned from the last time we ran the challenge.


When you find that perfect outfit, hold onto it. Being an outfit repeater is cool for you, the planet, and your wallet. And if you’re still looking for effortless wardrobe staples to pair with each other to take the hassle out of getting dressed - check out ADAY.

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FAQs

Is it normal to repeat outfits? ›

Is it OK to repeat outfits? Not only is it 'OK': repeating outfits should be praised and encouraged! But we get it. There's still a stigma around repeating clothes in a short period of time or at multiple events, especially for women due to the 'style gap'.

What is the meaning of outfit repeating? ›

What is outfit repeating? Outfit repeating is wearing the same outfit over and over again, but making it feel fresh and new each time. It's a sustainable way to style yourself and helps get the most out of your wardrobe without buying anything new.

Why do I want to wear the same outfit everyday? ›

Less time and energy wasted.

When you wear the same thing every day, you save time deciding what you're going to wear each morning. And you save significant energy over the course of the week. Just think about how much time goes into maintaining, and organizing, and taking care of your clothes. Laundry, for example.

How to unlearn what society told us about outfit repeating? ›

Consume fashion mindfully

“I think the disapproval of outfit repeating is ludicrous,” Forbes-Bell says. “If you're passionate about your clothes and you understand how they make you feel, use that knowledge to lean into or boost your mood. Relish the opportunity to wear them again and again.”

What are the benefits of repeating outfits? ›

In fact, many people are realizing the benefits of becoming outfit repeaters.
  • Here are 8 reasons I love wearing the same things often (and think you would too):
  • Increased presence.
  • Save money.
  • Less decision fatigue.
  • Less comparison.
  • More self-confidence.
  • Simplified laundry routine (less clothing clutter)
  • Help the environment.
Jun 25, 2022

How often should you repeat outfits? ›

Some people voice their own rules like, “I try to go a good three weeks before repeating an exact outfit, and two-ish weeks before re-wearing a really distinctive piece,” or “I tend not to repeat the same outfit often, though I do wear the same item frequently, just with different things, or I might wear the same top ...

Is it bad to wear the same outfit twice in a row? ›

There's no hard and fast rule for how many times you can wear clothing again, but experts say there are a few types that should be washed after every use: underwear, socks, tights, leggings and activewear. This advice also applies to any other clothes with stains, sweat, odor or visible dirt, Mohammed said.

What is it called when you wear the same outfit? ›

The act of two people wearing the same clothing is commonly referred to as "matching outfits" or "twinning."

How do I stop wearing the same outfit everyday? ›

Here are some ways to keep from getting bored wearing the same clothes:
  1. Go deeper. Are you really shopping your whole closet? ...
  2. Mix it up. Do you always wear the same garments together? ...
  3. Think different. ...
  4. Stray from the season. ...
  5. Shop the other closet.

Do people with ADHD wear the same clothes? ›

While you don't have to wear the exact same thing, some people just find it slightly more comfortable and more convenient to just have a collection of the same shirts, shorts, and even underwear and wear them consistently. However, you can also create an effective formula for dressing up that works wonders for you.

Do people notice if you wear the same outfit? ›

People don't pay that much attention to what you're wearing. Seriously, if you want to wear the same jeans two days in a row, go for it. If I can get away with the same outfit for five days, then one garment certainly won't hurt. Remember, we care way more about how we look than other people do.

Are you supposed to change your outfit everyday? ›

Change and wash your workout clothes, swimwear, and underwear after every wear. Casual and formal clothes can last up to five times wearing them. Coats, jackets, parkas, hats, gloves, and other accessories can be laundered once a season.

What is escapism fashion? ›

To lean into escapism style, leave behind the clothes you feel constricted and uncomfortable in, and update your wardrobe with clothing that's easy to move around in, is breathable and makes you feel relaxed. Think: rib knit flares, loose outerwear, oversized vests and layers that are easy to peel off.

Why are clothes such poor quality now? ›

The answer to why the average clothes today are of less high-quality than they were 40 or 50 years ago is complicated and manifold. But, it involves elements such as the change in consumer tastes, free trade agreements, and the popularization of artificial fibers.

Why does fashion repeat itself after a time? ›

Researchers believe that fashion repeats itself due to generational changes. Today, designers are inspired by the trends that prevailed during their parents' time.

Is it weird to wear the same outfit twice a week? ›

Of course not. It just needs to be clean and neat. Years ago, folks only had two or three outfits, which they wore till they fell off their backs. The advice then was to buy the best two outfits you could afford, and wear them to death.

Is it normal to change outfit every 2 days? ›

Clothes collect dead skin from your body. Unless its a coat or jacket, I would recommend changing clothes daily for hygiene alone. This depends on the climate you live in and the time of year. Generally though, if your shirt or blouse smells of sweat, then yes, you should change it every day.

Do people notice if you wear the same thing twice? ›

People don't pay that much attention to what you're wearing. Seriously, if you want to wear the same jeans two days in a row, go for it. If I can get away with the same outfit for five days, then one garment certainly won't hurt. Remember, we care way more about how we look than other people do.

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