A guide to modern beauty if you will
TikTok is home to an endless supply of 15 second clips we’d categorise as light entertainment. It’s our first stop when we want to consume content that sits comfortably on the axis of hilarious and cute.
However, it also houses a wealth of information, such as Alix Earle’s makeup routine, dupes for the viral Dior Lip Oil, and the 411 on the Selena Gomez versus Kylie Jenner debacle.
TikTok is also at the forefront of trends, which is why Beauty Daily By Clarins turned to the app for data on the emerging beauty trends of 2023.
The results revealed that TikTok users are interested in Lana Del Rey-inspired makeup, a minimalistic approach to skin care, shorter hair and nails, and more.
Here are the emerging trends you need to know…
#1 Coquette Beauty - 1.7 Billion Views
“Coquette beauty is officially the leading emerging beauty trend of 2023,” explained Beauty Daily By Clarins. “Defined by pinks, Lana Del Rey-style eyeliner, doe eyes and rosy cheeks.his trend is the epitome of hyper-feminine glamour.”
#2 Micro Beauty - 1.1 Billion Views
“Going short is in,” stated the publication. “From micro bangs, to short manicures and bobs, we’re saying goodbye to long luscious locks and stiletto nails in 2023.”
#3 90’s Grunge Makeup - 974 Million Views
“Nostalgic ‘90s grunge makeup is making a resurgence, especially after the Netflix show Wednesday,” they revealed. “Think smudged eyeliner, smokey eyes and nude lips.”
@victorialyn Makeup trends from the year I was born‼️💄 Mid 1990s 🖤#makeup #beauty #90s #90sgrunge ♬ Chill Vibes - Tollan Kim
#4 Budget Beauty - 920 Million Views
“With the rising cost of living, TikTok users are seeking affordable beauty alternatives,” explained Clarins. “From drugstore beauty finds to dupes, and even refillable beauty, shoppers are looking for ways to save as much as they can this year.”
@mualesandro Comparing every product e.l.f has duped! #drugstoremakeup #affordablemakeup #elfcosmetics #dupes #makeupdupe #makeup #BeautyReview ♬ Sex and the City (Main Theme) - TV Sounds Unlimited
#5 Skincycling - 313 Million Views
“Coined by dermatologist Whitney Bowe, MD, a New York City–based board-certified dermatologist, this method allows active ingredients time to work and [teaches consumers to] alternate products strategically for the best results.”
@drwhitneybowe Morning skincare routine should be consistent but at night it’s all about #skincycling #that #dermatologist #skincare #skincareroutine ♬ Forever - Labrinth
#6 Notox - 262 Million Views
“In 2023, we’re going to see a move away from Botox towards skin firming treatments that provide similar results without injections,” they explained. “From LED face masks to facial toning devices, this emerging trend is gaining traction on TikTok.”
@cheygren It is really wild. NuFace loverrrr😗😗 new code for their site is CHEY10-EXTRA for an extra 10% off! #nuface #skincare #beauty #beautytok #microcurrent #PartyWithVMAs #nyc #skincaretips @mynuface ♬ LoveGaloreAlt SpedUp - 𝐕
#7 Skinstreaming - 95 Million Views
“‘Skinstreaming’ is a new term coined for skin minimalism. As the economy plummets and costs rise, beauty addicts are scaling back their beauty routines [and] looking at hashtags such as #minimalistskincare and #basicskincareroutine.”
@versed How to layer your skincare: Minimalist edition.🧴 What’s your routine like? #wellversed #skincare #skincaretiktok #beautyhacks ♬ GHOST - Nina Yasmineh
#8 Ugly Beauty - 7 Million Views
“Defined by messy makeup, unconventional ‘unpretty’ beauty birthed by Gen-Z’s alliance with dressing for the female gaze (as opposed to the male gaze). With the hashtag ‘femalegaze’ garnering 466.8M views, it's only a matter of time before it starts to transcend into our makeup.”
@juliafox Ooooo I know this is gonna make the broke boys mad #OLDISIN ♬ original sound - Julia fox
#9 Skinflooding - 2.7 Million Views
“‘Skinflooding’ is a new simple hack to add a deeper level of moisture to the skin,” said Clarins. “Instead of drying your face after cleansing, you apply your products onto damp skin for extra hydration. Hydrating mist can also be used in between steps to lock in even more moisture.”
@tonic15 If you love Skin Flooding you’ve got to try this mega-hydrating, glow-giving K-beauty skincare routine now! Skin flooding has always been a part of the Korean approach to great skin. Try it now! #tonic15 #kbeauty #skinflooding #skincare #skincareroutine #koreanskincare #koreanbeauty #hydratingskincare #glowskin ♬ Gameboy Color - Drax Project
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Main image credit: @bellahadid
As someone deeply entrenched in the world of beauty and skincare, my expertise extends beyond the surface of mere trends. I am well-versed in the nuances of products, techniques, and the ever-evolving landscape of beauty culture. My knowledge encompasses the science behind skincare, the artistry of makeup application, and the socio-cultural factors influencing beauty trends.
In the article "A Guide to Modern Beauty" by Briar Clark, published on March 17, 2023, the Beauty Editor delves into the emerging beauty trends of 2023 as gleaned from TikTok. Let's dissect the key concepts and trends mentioned in the article:
-
Coquette Beauty (1.7 Billion Views):
- Described as the leading emerging beauty trend of 2023.
- Characterized by pinks, Lana Del Rey-style eyeliner, doe eyes, and rosy cheeks.
-
Micro Beauty (1.1 Billion Views):
- Highlights the trend of going short, including micro bangs, short manicures, and bobs.
- Signals a shift away from long, luscious locks and stiletto nails in 2023.
-
90’s Grunge Makeup (974 Million Views):
- Notes the resurgence of nostalgic '90s grunge makeup.
- Emphasizes elements like smudged eyeliner, smokey eyes, and nude lips.
-
Budget Beauty (920 Million Views):
- Reflects the consumer shift towards affordable beauty alternatives.
- Involves exploring drugstore beauty finds, dupes, and refillable beauty products.
-
Skincycling (313 Million Views):
- Coined by dermatologist Whitney Bowe, involves alternating skincare products strategically for optimal results.
- Allows active ingredients time to work effectively.
-
Notox (262 Million Views):
- Signals a move away from Botox toward non-invasive skin firming treatments.
- Includes the use of LED face masks and facial toning devices.
-
Skinstreaming (95 Million Views):
- Coined for skin minimalism, as beauty routines scale back in response to economic challenges.
- Hashtags like #minimalistskincare and #basicskincareroutine are indicative of this trend.
-
Ugly Beauty (7 Million Views):
- Defined by messy makeup and unconventional 'unpretty' beauty.
- Associated with Gen-Z's alliance with dressing for the female gaze.
-
Skinflooding (2.7 Million Views):
- A skincare hack involving applying products onto damp skin for enhanced hydration.
- Hydrating mist can be used between steps to lock in moisture.
TikTok, as mentioned in the article, serves as a hub for not only light entertainment but also a wellspring of valuable beauty information and trends that are shaping the industry in 2023. As a beauty enthusiast with a keen eye for emerging trends, I can attest to the dynamic nature of the beauty landscape and the constant evolution of consumer preferences and practices.
