The Case For International Diversification - A Wealth of Common Sense (2024)

The United States makes up nearly 60% of the global stock market by market capitalization:

The Case For International Diversification - A Wealth of Common Sense (1)

The dominance of American stocks over the rest of the world wasn’t just a 20th-century phenomenon either.

The performance over the past decade and change shows U.S. stocks winning hands down over our foreign counterparts:

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Many investors look at these numbers and wonder: What’s the point of owning international stocks if the U.S. is obviously the only game in town?

I understand the sentiment. The United States has the majority of the biggest and best companies in the world. Many of those corporations are multi-national and get a decent percentage of their revenue from overseas.

Having said that, it’s still worthwhile to consider international diversification over the long-run.

We have MSCI data for international stocks going back to 1970. Here are the annual returns for the S&P 500 and MSCI World ex-U.S. through April 2023:

  • U.S. stocks +10.5%
  • International stocks +9.1%

That’s a win for the stars-and-stripes but not a blowout by any means.

The win percentage isn’t that much better either. Over the past 53 years from 1970-2022, international stocks had higher returns than U.S. stocks 25 times. The U.S. stock market had better performance in 28 out of 53 years.

It seems like U.S. stocks always outperform but that’s recency bias at work. The performance is cyclical just like everything else in the markets.

Here are total returns by various periods of over- or underperformance for each going back to 1970:

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Some investors have an easier time wrapping their heads around annualized returns so here are those figures as well:

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U.S. stock had an unbelievable run coming out of the Great Financial Crisis but international stocks did far better at times in the 1970s, 1980s and early-2000s.

It’s also true that much of the outperformance has taken place during the latest cycle. From 1970-2012, the annual returns were basically dead even:

  • U.S. stocks +9.7%
  • International stocks +9.6%

All of the outperformance has essentially come since 2013.

One thing that jumps out is the magnitude and length of outperformance by U.S. stocks since 1990 or so.

This JP Morgan chart does a nice job of visualizing the length of relative performance over time:

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AQR just put out a new research piece that looks at the reasoning behind the relative strength of U.S. stocks over the past 30+ years:

Since 1990, the vast majority of the US’s outperformance versus the MSCIEAFE Index (currency hedged) of a whopping +4.6% per year, was due to changesin valuations. The culprit: In 1990, US equity valuations (using Shiller CAPE14) were about half that of EAFE; at the end of 2022, they were 1.5 times EAFE. Once you control for this tripling of relative valuations, the 4.6% return advantage falls to a statistically insignificant 1.2%.

Here is the visual representation of these words:

The Case For International Diversification - A Wealth of Common Sense (6)

Basically, international stocks went from relatively expensive (hello Japan) to relatively cheap and U.S. stocks went from relatively cheap to relatively expensive.

Could this continue? Maybe.

Would I bet my life (or portfolio) on it? Probably not.

I like AQR’s conclusion on whether or not international diversification is still worth it despite the underperformance in recent decades:

International diversification is still worth it, even if it hasn’t delivered for US-based investors in 30 years. Most of the US equity outperformance during this period reflects richening relative valuations, hardly a reason for raising or even retaining US overweights today. If anything, historically wide relative valuations point the other way. Today is an unusually bad time to take the wrong lessons from the past. Unfortunately, rarely has doing the right thing been so hard (and it’s never easy).

Diversification is hard because you just know there is always going to be something in your portfolio that’s going to underperform. You just don’t know what that asset class or strategy it will be at any given time.

That’s a feature, not a bug of spreading your bets when it comes to portfolio management.

It’s certainly possible your portfolio would be fine over the long-haul investing exclusively in U.S. stocks from current levels.

But it’s also highly probable U.S. stocks will underperform international stocks, possibly for an extended period of time.

If you could predict the future there would be no reason to diversify but no one has the ability to know what comes next in the markets or global economy.

All investing involves trade-offs.

Diversification is about giving up on the ability to hit a grand slam so you don’t strike out at the plate.

Global diversification is about accepting good enough returns to avoid the potential for terrible returns at an inopportune time.

Further Reading:
Diversification Isn’t Undefeated But it Never Gets Blown Out

The Case For International Diversification - A Wealth of Common Sense (2024)

FAQs

What is the international diversification strategy? ›

An international diversification strategy involves spreading your investment dollars across various countries and regions to minimize risk and maximize potential returns.

Why does international diversification reduce portfolio risk? ›

Understanding International Diversification

This approach aims to reduce risk by investing in different economies that may not be affected by the same economic events simultaneously. For example, while one country's market may be experiencing a downturn, another's might be thriving, thus balancing potential losses.

How does diversification protect your wealth? ›

Diversification protects investors from unnecessary risk by spreading out your investments across the entire financial market rather than concentrating your money in one place.

Should you diversify internationally? ›

Markets outside the United States don't always rise and fall at the same time as the domestic market, so owning pieces of both international and domestic securities can level out some of the volatility in your portfolio.

What are the motives for international diversification? ›

Different countries have different correlations to one another, so diversifying among a variety of regions may benefit investment portfolios. Foreign investment doesn't just expand the investment universe. It also unveils a world of investment opportunities with low correlations to one another.

Are there advantages to international diversification? ›

What Are the Benefits of an International Portfolio? International portfolios give you more diversification, let you access liquidity in other markets, and can help you reduce the risks of the market you invest in the most.

What are the disadvantages of international diversification? ›

Risks of diversifying by country
  • Foreign investment risk – The risk of loss when investing in foreign countries. ...
  • Political risk – The risk of loss when there are changes to the political leaders or policies in a country. ...
  • Currency risk – The risk of losing money because of a movement in the exchange rate.
Sep 26, 2023

What are the risks associated with international diversification? ›

International diversification is most valuable during times of negative shocks, however their study showed that during these times of high volatility that markets tend to be the most highly correlated. Accurately determining market correlations is imperative for reducing risk.

Why is diversification a high risk strategy? ›

Diversifying your business can also bring about some challenges, such as higher costs for research and development, marketing, production, distribution, and management. Additionally, you may lose focus on your core business and customers, or face conflicts between different businesses or segments.

What does Warren Buffett say about diversification? ›

Diversification is a protection against ignorance,” Buffett said. “I mean, if you want to make sure that nothing bad happens to you relative to the market… There's nothing wrong with that. That's a perfectly sound approach for somebody who does not feel they know how to analyze businesses.”

Who benefits from diversification? ›

This concept of diversification is an important consideration for small and medium-sized enterprises (SMEs) for expanding business internationally. Having a diversification strategy will benefit your business's long-term stability and growth.

What is the best diversified portfolio? ›

A diversified portfolio should have a broad mix of investments. For years, many financial advisors recommended building a 60/40 portfolio, allocating 60% of capital to stocks and 40% to fixed-income investments such as bonds.

What is the key to international diversification is selecting? ›

The key to international diversification is selecting foreign projects whose performance levels are highly correlated over time.

What is the value of international diversification? ›

International diversification should make sense in the long run. For the 15 year funds, data shows that indeed mutual funds holding international stock have a much lower correlation with the S&P index than any domestic mutual fund, with an average of 0.68.

What is international diversification? ›

International diversification is a risk management technique that aims to reduce volatility by spreading the risk across multiple geographical regions.

What is an example of diversification in international business? ›

Examples of Diversification: Apple

One of the most famous companies in the world, Apple Inc. is one of the greatest examples of a “related diversification” model. Related diversification means there are commonalities between existing products/services and new ones in development.

What is an international diversification strategy Quizlet? ›

International diversification is a strategy through which a firm expands the sale of its goods and services across borders of global regions and countries into a potentially large number of geographic locations of markets.

What is diversification in international trade? ›

Diversification is a risk-reduction strategy that involves adding product, services, location, customers and markets to your business's portfolio. This Spotlight shines light on key considerations for businesses interested in growing operations to international markets.

What is the diversification strategy? ›

A diversification strategy is a technique you can use to expand a business. This strategy helps encourage company growth by adding new products and services to the company's offerings. With these new offerings, the company can pursue business opportunities outside of its regular practices and markets.

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