The coolest jeans style to wear this season (2024)

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The coolest jeans style to wear this season (1)

The '70s style is the denim trend of the moment

By Naomi Gordon and Zlata Rodionova

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Flared jeans were one of the hottest denim styles of spring/summer 2023, taking over the streets and our favourite celebrities’ wardrobes alike – and the trend is showing no sign of stopping this year.

We're fully embracing the hip and retro '70s-inspired aesthetic - the best flared jeans look chic and effortlessly cool teamed with a crisp white shirt (partially tucked in) or a plain white tee, finished with a straw bag and some gold jewellery.

For 2024, the proportions have become even wider and slouchier for an ultra-cool feel; check out these pairs from Oliver Bonas and Levi's for inspiration.

Though the fashion set have seemingly banished skinny jeans for eternity, we're fans of all jeans – including the ever-versatile straight legs – but the flared style might just be our favourite. They accentuate your waist and add length to your legs. What's not to like?

Team your pair with a silky blouse and pair of slingback heels for a polished look, and throw on some chunky knitwear for cool evenings. For the day, just add colour-pop trainers, your favourite shirt and a blazer.

We've selected some of the best flared jeans below to add to your capsule wardrobe, from modern spins on the look with cropped and seamless hems, to full, vintage-inspired flares that Jane Birkin would approve of...

Boden High Rise Wide Leg Jeans

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We're planning on living in these flared jeans as soon as the warmer weather arrives. Perfect for spring and summer, they’re comfortable and relaxed, yet elegant. Take inspiration from the brand and style them with a striped shirt on your next holiday or layer it with a blazer for the office.

M&S Lyocell™ Blend Wide Palazzo Leg Jeans

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Palazzo jeans are back, so if you want to go bold with your flare this season, you know what to do! M&S has just launched this cool pair, also in a lighter wash, and they're flying off the shelves in all sizes.

This pair is on our Editor-in-Chief’s shopping wish list for spring. She said: “The jean shape of the moment is wider and baggier, with a pleated waistband. These from Oliver Bonas fit the bill exactly. A great buy that will refresh the rest of your wardrobe too.”

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M&S High Waisted Smart Wide Leg Jeans

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Inject a little '70s style into your wardrobe with these flared jeans from M&S. Instead of the typical long-line shape, these jeans have an ankle-length crop, meaning they’ll look great worn with an ankle boot.

Mango Mid-Rise Corduroy Flared Trousers

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Now 50% Off

Camel goes with everything and the corduroy fabric of these mid-rise jeans feels deliciously vintage. They're a super versatile choice to snap up in the sale.

& Other Stories Flare Cut Jeans

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If it's a subtle nod to vintage bell-bottom jeans that you're after, consider this chic yet comfy cream pair (classic deep blue also available).

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Whistles Authentic Flared Jean

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Whistles’ authentic flares are a fail-safe everyday pair that is super easy to style. Fitted around the thighs before flaring out at the hems, wear them with a slouchy shirt for work or keep your looks casual with a white tee and sandals.

L'Agence Kendra Cropped High-Rise Flared Jeans

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L'Agence's best-selling white Kendra cropped high-rise jeans are back in stock, just in time for warmer weather. The flared and seamless hems complement high-top trainers, chunky sandals or ankle boots.

ME+EM Seam Front Wide-Leg Flare Jean

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ME+EM's take on the flare style has a distinctively retro feel, thanks its fading blue wash across the knee. We'll be styling ours with a romantic frilled shirt come spring.

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Sezane Le Crop

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The length of these flared jeans from Sezane is slightly cropped and the hem flared for an effortlessly retro touch. They also come in black, coffee, light beige, grey, and brown.

Jigsaw Balfour Long Wide Leg Jean

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One of Jigsaw's bestsellers, these long vintage-style jeans feature a snug, regular-rise upper fit with wide legs that loosen from the mid-thigh downwards. They're soft, stretchy and super comfortable.

Free People Driftwood Farrah Embroidered Flare Jeans

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Floral embroidered jeans make us feel nostalgic, and this pair is a beautiful, colourful example. It's boho at its best, but Free People also offers lots of other lovely styles.

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Levi's 70's High Flare Jeans

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We simply had to include some Levi's originals in our edit. These feel cool and totally timeless. Style with slingback heels and a blazer for a dressier look.

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The coolest jeans style to wear this season (16)

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Buyers Guide

Sézane's swimwear is making holiday packing easyOur favourite new-in ME+EM pieces to shop nowShhh, these ME+EM pieces are up to 70% offThe chic way to wear leopard print this summer

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Move over Sambas, we've found our new 'It' trainer15 beach cover-ups for your next holidayThe coolest way to wear striped trousersThe straight-leg jeans you need in your wardrobe
Cool girls are loving the 'Copenhagen blouse'Stylish summer sandals to elevate your wardrobe15 summer jackets to see you through the seasonStylish new jumpers to see you through the season

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The coolest jeans style to wear this season (2024)
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