THE “DIRTY SHOES” TREND IS BACK WITH GOLDEN GOOSE (2024)

The dirty sneakers trend is back and we don’t mind.THE “DIRTY SHOES” TREND IS BACK WITH GOLDEN GOOSE (8)

From A-list Hollywood celebrities to Social media influencers, you will spot them wearing those footies that seemed to be so dirty and far from the usual squeaky white sneaks that you’ve always loved wearing.

THE “DIRTY SHOES” TREND IS BACK WITH GOLDEN GOOSE (9)

Back in 2017, everyone’s been talking about the “ugly” sneakers, called Golden Goose. Twelve years ago the Italian luxury sneaker brand arguably started the trend with its pre- distressed, leather Superstar sneakers. These sneaks look as if they’d already been worn for years, but that is the beauty of Golden Goose kicks, looking perfectly imperfect and beautifully untidy all at the same time that celebrities and influencers are willing to pay such a steep price.

Golden Goose is an Italian shoe brand founded in 2000 by two Venetian designers, Francesca Rinaldo and Alessandro Gallo. These designers take the same quality leather you’d find in bench-made dress shoes and apply it to classic skate and basketball styles. Then they distress it by hand to create the kind of scuffs that’d take you years to make yourself, and finish the sneaks in color combos no one else has thought of. The result is a luxury item perfectly beaten up with “age.”

A pair price starts at $500 or 25,000 Php and is available in men’s, women’s and Kids styles.

THE “DIRTY SHOES” TREND IS BACK WITH GOLDEN GOOSE (10)

Celebrity sightings on stylish celebrities like Jude Law, Taylor Swift, Gwyneth Paltrow, Kanye West, Mandy Moore, Megan Fax, Olivia Wilde and Selena Gomez were spotted donning these distressed pairs in the streets of New York and LA.

Here are some of our picks from the brand’s latest collection.

THE “DIRTY SHOES” TREND IS BACK WITH GOLDEN GOOSE (11)THE “DIRTY SHOES” TREND IS BACK WITH GOLDEN GOOSE (12)
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THE “DIRTY SHOES” TREND IS BACK WITH GOLDEN GOOSE (17)
THE “DIRTY SHOES” TREND IS BACK WITH GOLDEN GOOSE (19)Camouflage Ball Star sneakers with glittery star and heel tab, Php 26, 500
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If you have that certain IDGAF attitude and the shoe mantra of “the dirtier the better”, time for you to forget those crispy white kicks, and time to embrace the Golden Goose aesthetics. After all, Nobody needs to know it’s fresh out of the box.

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THE “DIRTY SHOES” TREND IS BACK WITH GOLDEN GOOSE (30)

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.

THE “DIRTY SHOES” TREND IS BACK WITH GOLDEN GOOSE (31)

Ed Lorenzo

THE “DIRTY SHOES” TREND IS BACK WITH GOLDEN GOOSE (50)

Edryan Lorenzo, a PR and Marketing practitioner with 13 years of solid experience in the industry of lifestyle, fashion, and e-commerce. I'm into visual arts which includes photography, painting, and sketching. During my free time, I'd prefer to travel to keep my self fueled by different cultures and information. Follow me on Instagram and Twitter at @edryanlorenzo.

THE “DIRTY SHOES” TREND IS BACK WITH GOLDEN GOOSE (2024)

FAQs

Why does Golden Goose make their shoes look dirty? ›

Why do Golden Goose sneakers look dirty? Golden Goose sneakers look dirty because unkempt is part of the Italian brand's aesthetic. They're made to appear worn! Small marks are added to give them an authentic, lived-in feel.

Why do people pay so much for Golden Goose? ›

So why are Golden Goose Sneakers so Expensive? In short, it comes down to these simple factors: Each pair is made by hand in Italy, where factory workers make a fair, livable wage. The hand-distressed aspect actually makes them more costly to produce than they would otherwise be if they looked 'new.

Do people still wear Golden Goose? ›

The sneakers themselves all feature a signature star on the sides and the Golden Goose logo on the tongue of the shoes, though they come in a variety of colorways. Today, wearing Golden Goose sneakers is a family affair, as they create shoes for men, women, and children.

How did Golden Goose get popular? ›

Golden Goose in particular, has attained success with the invention of their brand in 2000, as they were some of the first deliberately scuffed sneakers to appear on the market. In less than 19 years they've become world-renowned, creating a cult following and undoubtedly starting a trend.

What is the controversy with Golden Goose? ›

Golden Goose's Superstar Taped sneakers have sparked quite a controversy. Golden Goose is once again facing heat over its unusual sneaker designs. The Italian brand is being lambasted on social media for “glorifying poverty” by selling a scuffed, battered-looking style covered with duct tape across the toe and heel.

What is dirty shoes trend? ›

Share. The dirty sneakers trend is back and we don't mind. From A-list Hollywood celebrities to Social media influencers, you will spot them wearing those footies that seemed to be so dirty and far from the usual squeaky white sneaks that you've always loved wearing.

Do Golden Goose cost less in Italy? ›

Are they cheaper in Europe? Yes! Because they are made in Italy, they are a little bit more affordable in Europe. With the VAT refund and conversion rate, they end up being about $100 – $200 cheaper over in Paris, Italy and all of Europe.

Who is Golden Goose owned by? ›

The business was founded in Venice, Italy in 2000 by husband-and-wife duo Alessandro Gallo and Francesca Rinaldo.

What does GGDB stand for? ›

GOLDEN GOOSE DE LUXE BRAND - G.G.D.B. Designers. Clothing. Shoes. Bags.

Are you supposed to wear Golden Goose without socks? ›

What socks to wear with Golden Goose sneakers. Most Golden Goose sneakers have a low profile, including the iconic Superstars, so we recommend wearing no-show socks with them. If you're brave enough, you can even go sock-less—Golden Goose sneakers are very breathable, so don't worry too much about sweat.

Are Golden Goose supposed to be worn without socks? ›

I get asked all the time about what socks to wear with golden goose sneakers. This is another reason why I love them – you don't have to wear socks with them! I've never worn socks with mine, even on days where I'm wearing them ALL day, and my feet have never sweat or gotten uncomfortable!

Are Golden Goose sneakers supposed to look worn? ›

Although these are the steps I take, it's easy to look after Golden Goose sneakers because they're designed to look worn-out and dirty. I would recommend them to people who are looking for a pair of high-quality, low-maintenance shoes.

Do celebrities wear Golden Goose? ›

Selena Gomez, Megan Fox, Taylor Swift, and Reese Witherspoon are just a few of the stars wearing them. Similar to the jeans we purchase, these shoes are not worn out, old, or even dirty.

What is the saying about Golden Goose? ›

The tale has given rise to the idiom 'killing the goose that lays the golden eggs', which refers to the short-sighted destruction of a valuable resource, or to an unprofitable action motivated by greed.

What is the most famous goose? ›

Since 1963, the Wawa Goose has welcomed visitors from around the world to the northern town of Wawa. Below are some fun facts about the famous goose that you may not have known. 1. Did you know the Wawa Goose Monument is one of the most photographed landmarks in North America?

What is a fact about dirty shoes? ›

In addition to this, there are over 2,887 units of bacteria on the inside of our shoes. This bacteria is a combination of highly contagious diseases and infection-causing structures. Some of these can cause intestinal infections, urinary tract infections, lung conditions, pneumonia, meningitis, and more.

What brand of shoes look dirty? ›

The hype behind Golden Goose

For Golden Goose's creators Francesca Rinaldo and Alessandro Gallo, sneakers were like a diary: each scuff, tear, and smudge accumulated over time tells a story. Despite the steep price tag and unkempt look, Golden Goose shoes are very popular, and celebrities love them.

Is it OK to wear dirty shoes? ›

Dirty shoes can be a real health hazard, so it is important to keep them clean. There are a few different ways that you can clean your shoes, depending on the material they are made from. You can also take them to a cleaning service for a complete cleaning.

What are the most expensive pair of Golden Goose? ›

The price of Golden Goose sneakers range from $460 to $1,700, depending on the style and material of the shoe. The sneakers are made of authentic Italian leather that is purposefully distressed with scuff marks. The most expensive pair is embossed with ostrich feathers, and the shoe laces alone sell for $70.

What is the top Golden Goose dupe? ›

  • Steve Madden White Rezza.
  • Love Frills Boutique Tan GGDB.
  • Steve Madden Rubie Glitter Sneakers.
  • Golden Star Sneaker.
  • Vintage Havana Grande. Instagram @rocky_barnes.
  • Vintage Havana Casual Glitter Sneakers.
  • Golden Goose Inspired Glitter Sneakers.
  • Luxury Fashion Shine Superstar Sneakers.
Feb 1, 2023

Did Golden Goose raise prices? ›

He added he was confident that the group could increase its market share, as Golden Goose only slightly raised its prices, with a total average increase of 5% to 6% in three years, much less than its competitors. "This helped Golden Goose to build a big trust with the customers," he said.

Who is the target audience of Golden Goose? ›

goldengoose.com's audience is 40.84% male and 59.16% female. The largest age group of visitors are 25 - 34 year olds (Desktop).

How can you tell if GGDB is real? ›

Many say “GGDB Made In Italy Size ___” some have a perforated “GGDB,” and you may see other variations as well, but according to Finch the printing on the tag should be “bold with consistent fonts.” Another place to pay attention to the fonts is on the counter, or outer heel of the shoe, where the brand logo should be ...

Can you wear Golden Goose in the rain? ›

Golden Goose sneakers can be worn year round, and you can style them with just about any clothing! They are even waterproof, so you won't have to worry about snow or rain.

Is GGDB a luxury brand? ›

Founded in 2000 by Alessandro Gallo and Francesca Rinaldo and headquartered in Venice (Italy), Golden Goose Deluxe Brand is a leading Italian designer of contemporary luxury casual wear and accessories for both men and women, mostly known globally for its Golden Goose sneakers brand.

Why is it called Golden Goose? ›

Taken from Aesop's tale “The Goose that Laid the Golden Eggs”, the name was chosen for its lucky connotations and potential international appeal.

How old are Golden Goose sneakers? ›

Golden Goose was born in 2000 merging the creative spirit of Francesca Rinaldo and Alessandro Gallo: two young Venetian designers, outsiders until then to the world of fashion.

What size is 8.5 in Golden Goose? ›

For reference, I am a standard US 8.5. I wear a 38 in Golden Goose. A general good rule of thumb with Golden Goose is to order a 1/2 size down. So a 38 would be an 8 which is 1/2 size down from my typical 8.5.

How do you maintain Golden Goose shoes? ›

How do you care for your Golden Goose sneakers? After every wear, I clean my Golden Goose shoes with a cloth and/or some shope wipes. After cleaning them, I store them in my closet and put paper stuffing inside of them to ensure the shape of the shoe is kept intact (it's very humid in Taipei).

Do Golden Goose shoes take time to break in? ›

I find Golden Goose sneakers to be so comfortable! There is a slight break-in period with some styles, but I feel that they end up stretching (not too much!) and conform to your foot shape. This makes them so comfortable!

Do all Golden Goose come with dust bag? ›

The Golden Goose Superstar sneaker comes in a standard shoebox with a unique design. The shoes are wrapped and separated with tissue paper and included is a shoe dust bag and an information pamphlet. The dust bag features a zipper, instead of the standard drawstring.

How do you wear Golden Goose in the winter? ›

Many people wonder how to wear Golden Goose sneakers in winter. Luckily, along with their classic Superstar styles, you can find a slew of sheepskin-lined styles to keep you cozy and warm all season long! For a casual Golden Goose styling, pair your GGss with jeans and a cozy sweater topped with a warm wool coat.

Do dirty white shoes look good? ›

They look good even when they're dirty.

There's nothing wrong with wanting to keep your white sneakers crispy clean. In fact, it's a good habit to clean your sneakers every now and then whenever you do your regular spring cleaning. But the love for dirty white sneakers is like an acquired taste.

Do the French wear Golden Goose sneakers? ›

Golden Goose's founders have adopted the mantra “perfect imperfection'” for these iconic sneakers so it's no surprise that the Parisians love these, as that is one of their style mantras as well.

How often do new golden gooses come out? ›

The brand releases new styles each month and they go real quick! When I am paying this much for anything, I don't want to the exact color/style on 10 of my friends. Each pair feels unique and special, almost limited edition.

Which stars wear Golden Goose sneakers? ›

But Golden Goose's celeb credits don't end there; Taylor Swift, Selena Gomez, Reese Witherspoon, and more have all snagged some of its sneakers — and now you can, too, during Rue La La's Golden Goose sale.

Why did the goose lay the golden egg? ›

The goose that lays the golden eggs, sometimes rendered as the goose that laid the golden egg, refers to someone or something that is a valuable source of money, power or other advantages.

What is the message of goose? ›

Because geese mate for life, seeing a goose may also signify the start of a new relationship. If a goose crosses your path, it means that a higher truth is going to be revealed. Whether this truth is good or bad isn't determined.

Why isn t goose more popular? ›

While there's no official reason behind its decline, we do have some theories. Believe it or not, many people blame Charles Dickens. In A Christmas Carol, Dickens associated goose with the struggling Cratchit family, turning it into a poor man's supper.

What was so special about the goose? ›

They are the largest waterfowls, the other being swans. Though they are waterfowls, they spent most of their time on land. Geese always fly in the shape of a 'V', as it allows at least 71 % greater flying range. When the goose in the lead gets tired, another goose takes over the position.

What is the rarest goose? ›

The Hawaiian goose (Branta sandvicensis), the Hawaiian state bird, is considered to be the world's rarest goose [3].

Does Golden Goose make clean sneakers? ›

Golden Goose Deluxe Brand Superstar Clean Leather Sneaker White & Black | END. (US)

How can you tell if Golden Goose are fake? ›

Each will be stamped with black ink in a bold, sans-serif font,” notes Finch. “The stamp should include the style name of the sneaker, brand logo, a registered mark, and country of origin. The insoles should also be blind stamped with the European size and 'Genuine Leather' in a serifed font.

Are golden gooses cheaper in Italy? ›

Are they cheaper in Europe? Yes! Because they are made in Italy, they are a little bit more affordable in Europe. With the VAT refund and conversion rate, they end up being about $100 – $200 cheaper over in Paris, Italy and all of Europe.

Can I wash my golden gooses? ›

First things first, as much as you may be tempted to, don't put them in the washing machine. This can damage your sneakers. Always use a soft bristled brush or toothbrush to get rid of any dust or loose dirt first.

Is Golden Goose a high end brand? ›

Golden Goose is an Italian luxury lifestyle fashion brand, globally known for its iconic sneakers. The business was founded in Venice, Italy in 2000 by husband-and-wife duo Alessandro Gallo and Francesca Rinaldo.

What brand owns Golden Goose? ›

Permira

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