With a cameo in Sex and the City, a rap song in its honour, a mysterious waiting list, and an origin story that involves a Sixties style icon and a fateful plane journey – not to mention a resale value of nearly 200 per cent – the Hermès Birkin is kind of a big deal.
Let’s start at the very beginning. Once upon a time, in 1983 to be exact, a famously befringed, achingly cool Parisian actress called Jane Birkin boarded an Air France flight to London. Her beloved basket bag had been intentionally run over by her then-husband, Jacques Doillon, two days prior, and she was carrying a nondescript replacement. It wasn’t fit for purpose as she ended up dropping her Hermès notebook, and remarking that no bag was large enough to hold all of her papers.
Luckily, her fairy godfather – Jean-Louis Dumas, then CEO of Hermès – happened to be sitting nearby. He introduced himself and suggested Birkin find a bag with pockets to accommodate her stationery overflow, before sketching a rough design on the back of a sick bag. From humble beginnings – like all the best fairytale protagonists – the Birkin was born, making its official debut in 1984. Much, much better than a glass shoe, we think.
Unlike the Chanel bags dominating the 1980s, the Birkin was quietly luxurious and devoid of shouty logos. It was distinguished by a semi-structured body, two rolled handles, clou ‘feet’, and a turnlock closure, which could be secured with the accompanying padlock and key. (We’d posit that one ought to be less concerned about the contents than the bag itself, which had the princely sum of $2,000 then – £5,000 in today’s money – and now retails at a starting point of around £8,800.)
At 35cm wide, it was a more petite (yet adequately capacious) version of Hermès’ Haut à Courroies – the travel bag of choice for Jane Birkin’s ex-husband, Serge Gainsbourg. Today, the Birkin comes in three additional sizes: 25, 30 and 40 centimetres.
Perhaps it was the Birkin’s discreet styling, or the fact that Chanel had the luxury market in an exceedingly chic chokehold, but this now-iconic bag got off to a slow start. Nevertheless, by the mid 1990s it had gained considerable momentum, and by 2001 it was firmly in 'It' bag territory, its status sealed by Sex and the City and the iconic line: “It’s not a bag. It’s a Birkin.”
In season four of the cult show, publicist Samantha Jones falls in love with a red Birkin 35, telling Carrie, “When I’m tooling around town with that bag, I’ll know I’ve made it.” After discovering that there is a five-year waiting list, she pretends the bag is for her client, Lucy Liu, which does not end well. If you needed further proof of how difficult it is to obtain such a bag, it was recently revealed that a blue ‘Birkin’ Carrie totes in season five wasn’t, in fact, the genuine article. And in And Just Like That... season two, the Birkin took centre stage in episode three as Seema's Birkin was stolen.
The Birkin’s hard-to-get reputation is part of its allure. The details of how to purchase one directly from Hermès remains a closely-guarded secret but rumour has it that customers must have an established purchase history with the brand and have added the objects of their desires to their ‘wish-list’ – a term Hermès introduced since it no longer offers a traditional waiting list (some conjecture it never really existed, anyway) and only delivers a select number of Birkins to each boutique.
The Birkin’s scarcity has a lot to do with the time it takes to make. Each bag takes between 12 and 18 hours to create, at the hands of master craftspeople who have to undergo between two and six years of training before starting work in Hermès’ leather workshop. Additionally, the majority of the Birkin is sewn by hand using the brand’s signature saddle-stitching technique.
You can purchase a Birkin on the resale market – as well as its sister, the Kelly bag – but be prepared to pay a premium. Given how difficult it is to buy directly from the source, resale Birkins are at least double the retail price, ranging from around £15,000 to £30,000 for a classic style in good condition, and well beyond that for something extra special (for example, the diamond-embellished Himalaya Crocodile Birkin, which sold at auction in 2021 for over £400,000). If you can afford it, it’s a worthy investment. A 2017 study revealed that the Birkin’s value has increased by 500 per cent in the last 35 years, and according to a 2020 report by Knight Frank, an investment in the bag is better than stocks or gold.
Eagle-eyed Birkin fanciers may be able to find pre-loved options around the £9,000 mark, if they’re willing to settle for a less popular shade or one with some wear and scratches – with the exception of Jane Birkin’s well-loved bag, which, cat bites, scuffs and all, sold at auction in 2021 for £119,000. In fact, there has been an uptick in those searching for love-worn Birkins after an old photo of Mary Kate Olsen carrying one resurfaced on Reddit. In their Luxury Consignment Report, The RealReal writes, “There’s a growing number of shoppers specifically seeking the je ne sais quoi that comes with a little wear-and-tear.”
Jane Birkin only has one namesake bag in her possession at any given time (she sells them when they become old and battered), but other celebrities live by ‘the more Birkins, the better’ mantra. Virgil Abloh owned more than a dozen Birkins, Drake has been collecting them for years (for his future wife, apparently), and Victoria Beckham is said to have amassed over 100, but this pales into comparison alongside the 200 owned by Singaporean socialite and entrepreneur, Jamie Chua, who is thought to have the largest collection. Other notable Birkin owners include Kate Moss (who allegedly used hers as a nappy bag), Winnie Harlow, Rosie Huntington-Whiteley and North West, who was pictured with a white Birkin at the tender age of six.
As a bag steeped in fashion lore, it’s no wonder the Birkin has been the subject of (sometimes controversial) art. In 2012, Francesca Eastwood – daughter of Clint – set one on fire as part of an ‘art project’ (thankfully, the bag turned out to be a fake); in 2014, Jeff Koons incorporated several Birkins with eminent former owners into an art installation; and in 2019, rapper Gunna released a song called ‘Baby Birkin’. This month, an NFT ‘MetaBirkin’ (an animation of a foetus growing in a Birkin bag) created and sold by artist Mason Rothschild was the subject of a copyright lawsuit, which Hermès won, prompting brand fans to speculate as to when the luxury house might enter the metaverse.
For those who prefer their Birkins IRL, we’ve scoured the web to find the best resale bags, which you can see above. If anyone asks, just tell them it’s an investment – you’d be right.
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As an enthusiast with a deep understanding of luxury fashion and accessories, particularly the Hermès Birkin, I can confidently provide insights into the concepts mentioned in the article. My knowledge extends to the historical background, design details, market trends, and even the cultural impact of the Hermès Birkin.
1. Origin Story and Design: The article mentions the origin of the Hermès Birkin, tracing it back to a chance encounter between Jane Birkin and Jean-Louis Dumas, the CEO of Hermès, on an Air France flight in 1983. Dumas suggested a bag with pockets to accommodate Birkin's needs, and a rough design was sketched on a sick bag. The Birkin officially debuted in 1984, characterized by its semi-structured body, two rolled handles, clou ‘feet,’ and a turnlock closure.
2. Features and Popularity: The article describes the features that distinguish the Birkin from other bags of its time, such as its discreet and logo-free design. Unlike the dominant Chanel bags in the 1980s, the Birkin gained momentum in the mid-1990s and became an 'It' bag by 2001. Its popularity was further cemented by its appearance in the TV show Sex and the City, where Samantha Jones famously declared, “It’s not a bag. It’s a Birkin.”
3. Rarity and Waiting List: The article delves into the mystique surrounding the Birkin, highlighting its exclusivity and the rumored waiting list for prospective buyers. The process of acquiring a Birkin directly from Hermès is shrouded in secrecy, with speculation that customers need an established purchase history and a 'wish-list' instead of a traditional waiting list.
4. Craftsmanship and Production Time: The scarcity of the Birkin is attributed to the meticulous craftsmanship involved in its production. Each bag takes between 12 and 18 hours to create, with master craftspeople undergoing years of training. The majority of the Birkin is sewn by hand using Hermès' signature saddle-stitching technique.
5. Resale Market and Investment Value: The article mentions the option of purchasing a Birkin on the resale market, emphasizing the significant premium attached to resale prices. Despite the high costs, Birkins are considered worthy investments, with a study indicating a 500% increase in value over 35 years. The Birkin is even suggested to outperform traditional investments like stocks or gold.
6. Celebrity Ownership and Collections: Several celebrities are noted as avid collectors of the Birkin, including Virgil Abloh, Drake, Victoria Beckham, and Jamie Chua, who is believed to have the largest collection with over 200 Birkins. The article also mentions Jane Birkin's practice of owning only one namesake bag at a time and selling them when they become old and battered.
7. Cultural Impact and Controversies: The article touches upon the cultural impact of the Birkin, including its representation in art. Notable instances include Francesca Eastwood's art project involving setting a Birkin on fire, Jeff Koons incorporating Birkins into an art installation, and rapper Gunna releasing a song titled 'Baby Birkin.' The mention of an NFT 'MetaBirkin' and Hermès' victory in a copyright lawsuit adds a contemporary twist, hinting at the brand's potential entry into the metaverse.
In conclusion, the Hermès Birkin is not just a luxury bag; it's a cultural phenomenon, a symbol of exclusivity, and a wise investment in the world of fashion.
