Market Overview A snapshot and summary of the market highlighting overarching messages that will resonate most with your future consumer for 2025.
Digestible trend drivers: Our experts provide the key information behind our unique celebration and occasion trends for 2025. They provide evidence of what drives change, helping you understand the meaning behind them.
Unique trend direction: Our design trends provide comprehensive direction across colour, shape, material, motif, typography, print and pattern.
Colour direction: Our forecast includes 8 PANTONE® referenced colours for each of the trends.
Pattern, illustration & type direction: Each trend provides creative direction across type, editorial, pattern and illustration; an essential head start for copywriters and print designers developing paper goods, stationery and craft ranges.
Digital content library: JPEG files for all copyright protected images featured in the trends, for your reference and digital colour swatch downloads.
Trend editor walk-through video: Watch on demand and get deeper insight behind the key celebration and occasion trends for 2025 in our Trend Editor walkthrough video.
