“A lot of my own life experiences, such as shopping for clothes growing up, have played into why my co-founder Emma Grede and I started Good American and how we go about product development, sizing, and fit,” explains Kardashian. “When we first launched the brand, we talked a lot about what it means to be a woman today, and the unfortunate reality that so many women are ignored by the fashion industry—including myself!—so we set out to change that.”
For the iconic reality television star, business mogul, and mother, her must-haves from the collection are the classics. “My favorite is probably the ‘High-Rise Classic Slim’—I’m a tried-and-true fan of a good skinny jean!” she says. “These make my legs look super long and really hold me in. For every day, I pair them with the tank top from the collection—which comes in both black and white—for an easy, comfortable yet sexy look.”
Zara Good American ZW jeans classic slim
Zara Good American ZW jeans high-rise skinny
Her other obsessions from the collection? “I would pair a bodysuit with the Good American ’90s Relaxed from the Zara collection or under the Denim Shacket for chillier days,” she says. “I can’t wait to see how our customers will style these pieces and bring them to life—there are so many ways to mix and match!”
To celebrate the launch, Good American and Zara also created a joyful campaign shot by Mario Sorrenti and styled by Alastair McKimm, featuring some of the industry’s most exciting faces along with a few friends of the brand like Precious Lee, Devyn Garcia, Georgia Palmer, Quannah Chasinghorse, Luca Biggs, Eden Joi, and Kayako Higuchi.
