The Gucci family releases a statement saying 'House of Gucci' film is 'anything but accurate' (2024)
The Gucci family is not pleased with the depiction of their relatives in the new film “House of Gucci.” In a statement issued this week, they said the narrative is “anything but accurate” and that the filmmakers did not consult them at all.
The Guccis, who have no association anymore with the global luxury brand bearing their name, have been concerned about the Ridley Scott filmfrom the beginning. Now that it’s out, they’re taking issue with specifics, including the idea that Patrizia Reggiani, who was convicted and imprisoned for hiring a hitman to kill Maurizio Gucci, is depicted as a victim in a male-dominated company.
“House of Gucci” goes beyond the headlines of the 1995 murder and subsequent trial. Based on a book by Sara Gay Forden, it begins in the late 1970s and follows the relationship of Reggiani (Lady Gaga) and heir Maurizio Gucci (Adam Driver) from courtship and marriage to separation and his murder. The story paints Reggiani as a Lady Macbeth-type who helped Maurizio rise and take control of the company from his uncle Aldo Gucci (Al Pacino) and cousin Paolo Gucci (Jared Leto).
“The film’s production did not bother to consult the heirs before describing Aldo Gucci – president of the company for 30 years – and the members of the Gucci family as thugs who were ignorant and insensitive to the world around them, attributing entirely fabricated attitudes and conduct to the protagonists of the notorious events,” the family’s statement said.
They also said they reserve the right to “Take any action necessary to protect the name, image and dignity of themselves and their loved ones.”
The Gucci family has not been involved with the Gucci fashion house since 1993, when Maurizio sold his remaining stake to the Bahrain-based company, Investcorp. It was later bought by the French group PPR, which is now Kering.
Scott has previously defended himself and his film against criticisms from the Guccis, including Patrizia Gucci’s comment to The Associated Press that they were, “stealing the identity of a family to make a profit.”
Patrizia Gucci is the daughter of Paolo Gucci and granddaughter of Aldo Gucci.
“You have to remember that one Gucci was murdered and another went to jail for tax evasion, so you can’t be talking to me about making a profit,” Scott said last week in an interview with BBC Radio. “As soon as you do that, you become part of the public domain.”
A representative for Scott said there was, “nothing to add.” The studio, MGM, did not have any comment either.
The Gucci family takes note of the release of the film “House of Gucci” and is a bit disconcerted because, although the work claims to want to tell the “true story” of the family, the fears raised by the trailers and interviews released so far, are confirmed: the film carries a narrative that is far from accurate.
The Gucci Family Agrees on One Thing—House of Gucci Is “Extremely Painful” The family has issued an impassioned response to the Lady Gaga–led biopic, which it labels as “extremely painful from a human point of view and an insult to the legacy on which the brand is built today.”
The movie couldn't include all aspects of Gucci's real history, and Ridley Scott has faced criticism from the real heirs of Aldo Gucci for his portrayal of their family. However, the film accurately showcases the fashion and style of the era.
The movie deliberately begins 8 years after Patrizia's and Maurizio's relationship began in reality. Therefore, it makes the birth of their daughter Alessandra also chronologically incorrect; in reality, she was born in 1976, which is 2 years before the year that her parents first met in the movie.
Patricia Gucci, who wrote her own book about the family, Gucci, The True Story of a Successful Dynasty, published in 2015, told AP that the family's concerns “stem from the casting of top actors to play family members whose stories intersect little with Maurizio Gucci's murder, the lack of contact with Scott's ...
Family involvement in the brand ended in 1993 when Maurizio Gucci sold his stake to Investcorp. Gucci would later go public, and Investcorp would exit its position entirely. Gucci has been fully owned by Kering since 2004.
“I am rather annoyed at the fact that Lady Gaga is playing me in the new Ridley Scott film without having had the consideration and sensibility to come and meet me,” Patrizia told ANSA, an Italian wire service.
While Reggiani and Gucci were madly in love when they married in their 20s, the flame extinguished by their late 30s. Their disagreements were in part about money and power — or the lack of it, according to Reggiani.
The year Maurizio died, Gucci went public on the New York and Amsterdam stock exchanges, as the company thrived under the lead of CEO Domenico De Sole and Ford — dubbed the Tom and Dom Dream Team, becoming architects of the ultimate luxury brand revival.
In October 2011, she became eligible for parole under a work-release programme but refused, saying, "I've never worked in my life, and I'm certainly not going to start now." With credit for good behavior, she was released in October 2016, after 18 years in prison.
In 1987, Paolo sold all his shares in Gucci to Investcorp for $42.5 million. Due to spending extravagant amounts of money and bad business decisions, he filed for bankruptcy in 1993.
The Gucci family is not pleased with the depiction of their relatives in the new film “House of Gucci.” In a statement issued this week, they said the narrative is “anything but accurate” and that the filmmakers did not consult them at all.
The element of sensationalism isn't lost on Forden, who began writing about the Gucci family's drama as the chief business correspondent for WWD, later drawing on her years of reporting to write her book. “If I had made the story up like a novel, nobody would have believed it,” she tells TIME. “But it was all true.
According to the Gucci CEO, Marco Bizzarri, the fashion house cooperated with the production and gave them full access to their archives for wardrobe and props.
The Gucci family is not pleased with the depiction of their relatives in the new film “ House of Gucci.” In a statement issued this week, they said the narrative is “anything but accurate” and that the filmmakers did not consult them at all.
Spoiler: they're not pleased with the upcoming biopic
Gucci said, “They are stealing the identity of a family to make a profit, to increase the income of the Hollywood system… Our family has an identity, privacy. We can talk about everything, but there is a borderline that cannot be crossed.”
The family was deeply divided over how to run the business, with different factions jockeying for power and control. The feud reached a boiling point in 1989 when Maurizio Gucci, the grandson of the company's founder, took over as CEO and launched a hostile takeover bid against his own family members.
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