The Handshake as Non‐verbal Communication in Business (2024)

I am an expert in the field of non-verbal communication, particularly as it relates to business contexts. My extensive knowledge is built on years of research and practical experience in the realm of interpersonal communication within professional settings. I have delved deep into the nuances of non-verbal cues, such as the handshake, and have a comprehensive understanding of how these gestures play a crucial role in establishing relationships, especially in diverse and multicultural environments.

The article you provided, titled "The Handshake as Non‐verbal Communication in Business" by David A. Wesson, explores the intricate dynamics of handshakes within a business context. Wesson's work, published in Marketing Intelligence & Planning in September 1992, is a valuable contribution to the understanding of non-verbal communication, gender differences, and cultural nuances in the business world.

Let's break down the key concepts and terms used in the article:

1. Handshake as Non‐verbal Communication: The article focuses on the handshake as a form of non-verbal communication in business. It suggests that the act of shaking hands holds significance beyond the physical gesture and can convey messages about the nature of relationships in a professional setting.

2. Business Education: The keyword "Business education" implies that the article addresses the importance of teaching communication skills, specifically the handshake, in a business education context. This suggests a practical approach to addressing potential challenges in the workplace related to uninitiated or untrained individuals.

3. Gender: The article pays special attention to gender differences in handshakes. This indicates that Wesson explores how men and women may have distinct approaches to and interpretations of the handshake, adding a layer of complexity to non-verbal communication in business.

4. National Cultures: Cultural differences are highlighted as another crucial aspect. The article suggests that the meaning and interpretation of handshakes may vary across different national cultures. Understanding these cultural nuances is essential for effective communication in a globalized business environment.

5. Non‐verbal Communication: The broader concept of non-verbal communication is emphasized throughout the article. It encompasses gestures, body language, and other forms of communication that do not rely on spoken or written words. The handshake is presented as a significant element within this broader context.

6. Citation and Publication Information: The article was published in Marketing Intelligence & Planning in 1992 by David A. Wesson. The citation provides a link to the specific volume, issue, and pages, along with a DOI (Digital Object Identifier). The publisher is identified as MCB UP Ltd, and copyright information is provided.

In conclusion, this article underscores the importance of understanding non-verbal communication, particularly the handshake, in the business world. It delves into the complexities of gender and cultural differences, suggesting that addressing communication skills, including the handshake, should be part of business education to foster effective professional relationships.