THE HOLE TRUTH … And Nothing But The Truth ! - Donut Hole Marketing (2024)

THE HOLE TRUTH … And Nothing But The Truth ! - Donut Hole Marketing (1)

How did the donut get its hole? The actual history isn’t definitively clear, but there are a couple of realistic possibilities.

DONUT HOLE HISTORY

The earliest “doughnuts” actually didn’t have holes. Many believe Dutch settlers brought the first olykoek(“oil-ly cake”)to America when they landed in New Amsterdam (New York). These doughnuts were the same shape and size as our modern donuts, but they weren’t shaped like a ring.

The honor of “hole inventor” seems to land with Hanson Gregory, an American sailor. Gregory, who went to sea eating “whole doughnuts”, and returned with “holed donuts.”

THE HOLE TRUTH … And Nothing But The Truth ! - Donut Hole Marketing (2)
  • One legend says that he simply didn’t have a place to put his doughnut while steering the ship in the middle of a storm, so he stuck it on the spoke of the ship’s helm. When he pulled it off – a hole!
  • A more realistic legend claims that Captain Gregory didn’t like the uncooked center of the primitive, unevenly fried doughnut, so he cut it out with a sailor’s blade. When his ship landed, he showed the solution to his mother who adopted the ring-shape and decorated the newly-shaped donut with sugar and spices.

Of course, today’s modern donut has been modified, decorated, and improved from those primitive beginnings. But the resulting “ring-shaped” donut is iconic, versatile, and delicious – with a hole on the side!

DONUT HOLE MARKETING

Do you have a mountain of donut holes on the bottom shelf of your display case? Many donut shops do, and there always seems to be extras at days end. Why not put them to work? Try this: in every bag or box of a regular donut purchase, “sneak” a small token of your appreciation by adding one glazed donut hole – free of charge! When your customer discovers this hidden gem, he or she will remember this extra bonus and make a mental note that your shop is special.

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THE HOLE TRUTH

It’s a proud time to be in the baking industry and support the health and well-being of our customers during the current Covid-19 crisis. Talk to your BakeMark Representative about point-of-sale materials that convey your store’s ability to safely deliver fresh product throughout the day. Always remember: BakeMark is here to help!

About BakeMark

Based in Pico Rivera, CA, BakeMark is the recognized market leader in the baking industry, as a manufacturer and distributor of bakery ingredients, products and supplies. BakeMark serves North America and customers internationally across all industry channels with its comprehensive product portfolio, including bakery mixes, fillings, icings, glazes, commodities, frozen products and bakery supplies. BakeMark is the exclusive distributor of some of the industry’s top brands, including Westco, BakeSense, Best Brands, Multifoods, BakeQwik, Trigal Dorado, C’est Vivant and Sprinkelina, operating through 6 manufacturing plants and over 33 distribution centers located across North America. Please visit www.bakemark.com for more information.

Media Contact

Carol Villegas
BakeMark
Sr. Director of Marketing
(562) 222-6380
carolyn.villegas@bakemark.com

THE HOLE TRUTH … And Nothing But The Truth ! - Donut Hole Marketing (2024)

FAQs

What is the hole in the donut analogy? ›

I'll look like the hole in the doughnut.” Hence, the fear of being the hole in the doughnut is the fear of giving over control to our higher power — and the underlying fear that we will disappear, losing our identity and our sense of self.

Are donut holes the middle of the donut? ›

Go to a bakery and ask for donut holes. They are the small round donuts cut from the center of the circle.

Who was the first to sell donut holes? ›

The concept of forming donuts with a hole in the center is commonly attributed to Captain Hanson Gregory, who claimed to have invented the first ring donut after cutting the center of his mother's donut out in 1847.

What is the donut hole theory social work? ›

The Doughnut consists of two concentric rings: a social foundation, to ensure that no one is left falling short on life's essentials, and an ecological ceiling, to ensure that humanity does not collectively overshoot the planetary boundaries that protect Earth's life-supporting systems.

What is the best way to explain the donut hole? ›

This means that after you and your drug plan have spent a certain amount of money for covered drugs, you have to pay all costs out-of-pocket for your prescriptions up to a yearly limit.

What does donut hole mean slang? ›

a funding shortfall in the standard drug benefit offered by many Medicare prescription drug plans. Collins English Dictionary.

Is A donut a donut if it doesn't have a hole in it? ›

Donuts with no holes in the center are made with a different kind of dough, and they are usually filled with some type of cream or jam. There's no reason for the center to be raw, any more than the center of a dinner roll or a loaf of bread would be raw.

Who started the donut hole? ›

Statue of Captain Hanson Gregory, inventor of the donut hole : black-and-white photoprint. Smithsonian Institution.

What is the correct name for donut holes? ›

munchkin (genericization of Munchkin)

What does the expression donut hole mean? ›

The Medicare Part D donut hole or coverage gap is the phase of Part D coverage after your initial coverage period. You enter the donut hole when your total drug costs—including what you and your plan have paid for your drugs—reaches a certain limit.

What is the donut hole refers to? ›

The “donut hole” essentially refers to where a drug plan may reach its limit on what it will cover for drugs.

What is the point of the hole in a donut? ›

To fully cook the insides of the dough, the dough would have to stay in the oil for a longer time, which would lead to the outsides becoming burnt. Punching a hole in the middle of the dough, however, allows the insides and the outsides to cook evenly, creating a perfect donut.

What does the hole in the middle donut economics represent? ›

The centre hole of the model depicts the proportion of people that lack access to life's essentials (healthcare, education, equity and so on) while the crust represents the ecological ceilings (planetary boundaries) that life depends on and must not be overshot.

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