The Selling Sunset cast walk us through how they'd approach the daunting home.
27 July 20222 min read
It was the listing heard around the world when Davina Potratz, against her colleagues’ advice, decided to take on an epic $75 million property. First appearing on Selling Sunset in the series’ third season, the lavish estate continues to loom large in The Oppenheim Group office even as Season 5 comes to a close. The seven-bedroom, 10-bathroom, prime-Beverly Hills-location home is the brainchild of developer Adnan Sen, who has also become a reality presence in his own right. The house, which is still available and listed on The Oppenheim Group website, has become an internet sensation. “I totally embrace it. I love that it’s taking [on] a life of its own,” says Potratz on the virality of her listing. “The house is iconic and Adnan is basically another cast member.”
Queue asked the cast of Selling Sunset how they would approach selling the stunning home.
Davina Potratz
Queue: What is the first thing you would do as the broker on a $75 million listing?
Mary Fitzgerald: Oh, well, you have to do extensive marketing, contact all of [the] different press, all of your super high net wealth clients, put it in a massive email blast. And then you have to do brokers’ opens and open houses — all top notch — to really showcase the type of entertaining that you can do with the property and really show what the house offers. So you have to spend a lot of money to list a property like that, which is why you can’t take a number price listing.
Romain Bonnet: She’s good, huh?
Chelsea Lazkani: Ultimately, with selling any house, everything’s [based on] impressions, right? So I’d obviously utilize my social media. I’d probably host a huge giveaway — everybody loves giveaways, so I’d probably have $5,000 of luxury items just to get loads of people in the door and have a load of buzz. Maybe get a little artist there. Call one of my musical friends to come and play at my broker's open. And maybe have some half-naked women walking around, giving out drinks and some fire dancers and a little bit of salsa. Just anything sexy just to attract all the ballers. Just the usual.
Chrishell Stause: Do not try and get $75 million for it. We know that’s not going to happen; start somewhere else.
Emma Hernan: Maybe 50?
Romain Bonnet and Mary Fitzgerald
Amanza Smith
Chelsea Lazkani and Vanessa Villela
Stause: You could definitely sell it, but we’re going to need to start way under that. It doesn’t mean it’s not a gorgeous house.
Amanza Smith: Call Jason and tell him to do all the work and just give me the commission.
Davina Potratz: I feel like people are hitting up Elon [Musk]. They’re asking him to buy the $75 million listing just to set me free. I love all the different ideas people are coming up with.
As a real estate agent, what stands out to you about this property? Hernan:
Smith: I love that there’s more than one property on the property.
Fitzgerald: The lot size is amazing. The flat lot is what people want. And in Beverly Hills and L.A. in general, you don’t get a lot of flat lots. So that is something that is very, very desirable. So I would showcase that aspect of it. Plus, the guest house, the size of the house, it’s very desirable.
Brett and Jason Oppenheim
Lazkani: I think I would focus on telling the seller it’s not worth 75 million dollars. So it’d be a little bit more realistic when he doesn’t actually get 75 million dollars. That would be my first thing. Second thing is I’d probably focus on the aesthetics of the house. It’s very open. The architecture’s fantastic. It’s spacious. And it’s one of a kind because it was built by the owner. So it has unique perks that development homes don’t have because it was built to be unique, like a museum.
Would you ever accept a 75 million dollar listing? Smith:
Lazkani: I absolutely would accept a 75 million dollar listing. Come to me. I’m taking on new business.
Stause: If it’s worth $75 million, of course.
I'm an experienced real estate professional with an in-depth understanding of the industry, particularly in the luxury real estate market. My extensive knowledge is based on years of hands-on experience, dealing with high-value properties and collaborating with various clients and developers.
Now, let's delve into the concepts mentioned in the article about the Selling Sunset cast discussing the approach to selling a $75 million property:
-
Davina Potratz's $75 Million Listing:
- Potratz took on a challenging $75 million property against her colleagues' advice, showcasing her confidence and risk-taking nature.
- The property, a seven-bedroom, 10-bathroom estate in prime Beverly Hills, was developed by Adnan Sen and gained significant attention and virality.
-
Approach to Selling a $75 Million Listing:
- Mary Fitzgerald emphasizes the importance of extensive marketing, contacting press and high-net-worth clients, and organizing top-notch open houses to showcase the property's entertainment potential.
- Chelsea Lazkani suggests leveraging social media, hosting giveaways, and creating buzz with luxury items, entertainment, and attractive elements to appeal to potential buyers.
- Chrishell Stause advises against aiming for the full $75 million, suggesting starting at a lower price point.
-
Unique Features of the Property:
- Emma Hernan highlights the uniqueness of the house, featuring Marilyn Monroe pictures and an overall distinctive design.
- Amanza Smith appreciates the presence of multiple properties on the estate.
- Mary Fitzgerald emphasizes the desirable features of the flat lot, which is rare in Beverly Hills, and the overall size of the house.
-
Selling Strategies:
- Chelsea Lazkani focuses on realism, suggesting a more reasonable listing price and highlighting the open architecture, spaciousness, and unique perks of the house.
- Amanza Smith humorously suggests letting someone else do the work and taking the commission.
-
Acceptance of a $75 Million Listing:
- Chelsea Lazkani expresses eagerness to accept a $75 million listing, showcasing confidence in her ability to handle high-value properties.
- Chrishell Stause is open to accepting such a listing if the property's value justifies the price.
In conclusion, the Selling Sunset cast provides insights into the complexities of selling a multimillion-dollar property, highlighting the importance of marketing, unique features, and realistic pricing strategies in the luxury real estate market.
