The Importance of Fashion Policy: Shaping a Sustainable and Inclusive Industry (2024)

FAQs

Why is it important to be sustainable in the fashion industry? ›

Reduced Carbon Dioxide and Greenhouse Gas Emissions

Sustainable clothing uses biodegradable components from natural or recycled fibers. These materials grow with no pesticide or fertilizer use, consume less energy and water, and employ no chemical treatment, thus reducing the overall carbon footprint of these brands.

Embracing diversity is fast becoming a non-negotiable in the fashion industry. Mintel's research in 2022 revealed that 41% of Gen Zers favour brands that represent their identity. This underlines the pull for brands, particularly those advertising to a younger demographic, to do better in representing their customers.

Select sustainable materials

Natural fibres such as cotton and bamboo have a lower environmental impact than synthetic fibres such as spandax and polyester. Select inks and dyes that are non-toxic, natural or vegetable-based.

The rise of sustainable fashion trends reflects a shift in consumer consciousness, with individuals seeking out brands that prioritize environmental stewardship, ethical labor practices, and transparency in their supply chains.

Sustainable fashion is a term describing efforts within the fashion industry to reduce its environmental impacts, protect workers producing garments, and uphold animal welfare.

Sustainable fashion brands often use natural dyes made from plants, which are less harmful to the environment than synthetic dyes. Sustainable fashion brands often use production methods that involve less water and energy, which can reduce the carbon footprint of the industry.

Fashion brands can develop marketing campaigns representing everyone using virtual models of different ethnicities, genders, and body types. This approach promotes inclusivity and diversity, creating a solid brand identity that resonates with a broader range of customers.

Inclusive and diverse representation within marketing is incredibly powerful, fostering stronger connections between brands and their customers, as well as shaping brand perception and promoting social equity.

By representing diverse cultures in their product lines, retailers facilitate a conversation about diversity, inclusion, and cultural appreciation. This role extends beyond mere commerce. It's about building bridges and fostering mutual respect among different cultures through the universal language of fashion.

What are the factors affecting sustainable fashion? ›

Factors such as environmental knowledge, eco-label, environmental advertisem*nt, and green trust also influence green purchase behavior in the context of sustainable fashion.

Sustainable fashion ensures that workers receive fair wages, which in turn, contributes to economic stability. Moreover, by using sustainable materials, the industry reduces its environmental footprint, ensuring a healthier future for our planet.

What are the pillars of sustainability in the fashion industry? The three pillars of fashion sustainability are economic sustainability, environmental sustainability, and social sustainability.

The Global Sustainable Fashion Market is anticipated to witness a CAGR of 22.9% during the forecast period 2023-2030, owing to the increasing consumer demand for sustainable fashion products and the growing adoption of recycled and organic fabrics.

What does sustainable fashion mean? Sustainable fashion is a way in which brands create clothing that not only reduces the impact on the environment but is also mindful of the people who work to produce the garments.

Increases protection of labor rights.

Sustainable clothing is often produced under fairer and more ethical working conditions. This means that workers involved in sustainable apparel production are better protected against child labor and forced labor, discrimination and low wages.

Sustainability is important for preserving our planet and natural resources like water and air. Building a sustainable future and cultivating sustainable ways of living will reduce pollution and protect habitats of plants and animals.