Impressing Potential Customers
One of the main reasons why appearance matters – for you and your employees – is the importance of attracting, impressing and gaining the respect of your customers. Salespeople are usually attuned to looking the part, and take care to dress for success when meeting new prospects or loyal customers. But other people in your organization might not recognize the benefits of looking and acting like a professional while on the job. With the increase in opportunities to telecommute, this has become especially important. Let’s say a manager is working from home. Even though he or she has the flexibility of wearing casual clothing in their own home, they should always make sure to adhere to the company’s standard dress code. We all feel most comfortable in our sweats and a t-shirt around the house, but during work hours be a professional and throw a sports coat over that Van Halen tee.
Another aspect of looking the part involves being prepared for conversations with your customers, employees, partners, investors or lenders. You should think about your goals for these interactions, run through the key points of your message, know your numbers, and be ready to speak clearly and confidently. Otherwise, the results may be less than ideal.
Here’s a tip for small businesses
That means your online presence needs to be attractive and consistent with your branding and marketing program.
That means your online presence needs to be attractive and consistent with your branding and marketing program. For instance, if you sell outdoor products, your website might feature earth tones and a natural palette, rather than bright pinks and purples. Several years ago, Marcus helped the owner of an artisan packaged foods company located in Georgia create a more vibrant look and feel for their company website.
