The It-Jeans of the Early-2000s: Where Are They Now? (2024)

The most enviable status symbol of the early-2000s had nothing to do with the size of your house or the make of your car. Instead, it was the brand of your jeans. As Britney Spears, Ashanti, and various J. Lo collaborations ruled the airways, fashion was fixated on premium denim with a new wave of designer jeans hitting shelves at luxury department stores and boutiques, priced at $150-plus a pair.

MORE: How Eight STYLECASTER Editors Style Fall’s Must-Have Denim

Low-rise, bootcut, and distinguishable by each brand’s signature back-pocket stitching, they were as essential to one’s wardrobe as a Juicy Couture tracksuit. The fad’s downfall coincided with the economic recession in 2008, and while a few labels managed to survive, most were either rebranded as affordable lines or completely shuttered.

MORE: Your Comprehensive Guide to Fall’s Best Denim

In the spirit of Denim Week, we’re paying homage to our favorite brands of yesteryear with a look back at their glory days and an update on where they are now. This is what happened to the It-jeans of the 2000s.

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The It-Jeans of the Early-2000s: Where Are They Now? (1)

7 For All Mankind

The OG of premium denim, Sevens (as they’re affectionately called by their adoring fans) were an instant success when they hit the market in 2000.Founded in Los Angeles by designers Jerome Dahan and Michael Glasser, along withe financier Peter Koral, the label rose to prominence as afavorite among celebs likeBritney Spears, Cameron Diaz, and Beyoncé.

Initially marked by simple, signature stitching, brand offerings later expanded to include the “A” Pocket and Dojo styles—some accented with Swarovski crystals because, why not?

Despite the staggering number of designer denim brands that launched after the label’s inception—and the departure of Glasser and Dahan in 2003—it’s managed to thrive. Today, there are more than100 7 For All Mankind stores across the globe, and Seven has men’s, children’s and accessories lines, too.

Photo: WireImage

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7 For All Mankind

7 For All Mankind Ankle Skinny with Destroy in Distressed Authentic Light, $225; at 7 For All Mankind

Photo: 7 For All Mankind

The It-Jeans of the Early-2000s: Where Are They Now? (3)

7 For All Mankind

7 For All Mankind Dojo Trouser in Manchester Square, $199; at 7 For All Mankind

Photo: 7 For All Mankind

The It-Jeans of the Early-2000s: Where Are They Now? (4)

Blue Cult

Prior to launching the label with his wife and son in 1999, French designer David Mechaly also foundedMacKeen Jeans in 1970, a brand popularized by Farrah Fawcett on Charlie’s Angels.

Blue Cult enjoyed an impressive early-Aughts reign, owning much of their success to Gwyneth Paltrow. (The brand’s cargo pocket flares were in such high demand after Paltrow wore them to a Calvin Klein fashion show in 2002 that the label swiftly named the design the “Gwyneth.”)

Alas, the hype started to fade around 2005, and if you want a pair of these today, you’ll have to scour ebay, Amazon, or Overstock.

Photo: Getty Images

The It-Jeans of the Early-2000s: Where Are They Now? (5)

Blue Cult

Blue Cult Distressed Straight-Leg Jeans, $65; at Amazon

Photo: Amazon

The It-Jeans of the Early-2000s: Where Are They Now? (6)

Blue Cult

Blue Cult Bootcut Jeans, $80; at Overstock

Photo: Overstock

The It-Jeans of the Early-2000s: Where Are They Now? (7)

Chip & Pepper

Canadian twins Chip and Pepper Foster sought to capitalize on the premium denim boom when they founded this eponymous label in 2003. The brand’s lightweight, pre-distressed jeans were priced as high as $400 at one point, and sold at the likes of Neiman Marcus and Saks Fifth Avenue.

Fast forward to 2013 and the brand was inking an exclusive distribution deal with Belk. There are currently only a few men’s styles available on the Belk website (starting at $68), but Chip hasn’t abandoned the luxury market yet: He launched a namesake apparel line last year with women’s jeans ranging from $180–$348.

The It-Jeans of the Early-2000s: Where Are They Now? (8)

Chip & Pepper

Chip & Pepper Nikki 3 5-Pocket Skinny, $348; at Chip & Pepper

Photo: Chip & Pepper

The It-Jeans of the Early-2000s: Where Are They Now? (9)

Chip & Pepper

Chip & Pepper Playsuit, $220; at Chip & Pepper

Photo: Chip & Pepper

The It-Jeans of the Early-2000s: Where Are They Now? (10)

Citizens of Humanity

Aforementioned designer Jerome Dahan didn’t depart 7 For All Mankind to simply kick it in the Hollywood Hills. Instead, he founded this strikingly similar label in 2003.

Thirteen years in and you’ll still see these jeans at retailers including Nordstrom and Shopbop. You’ll also still see the signature ‘H’ stitching on the pockets.

Photo: WireImage

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Citizens of Humanity

Citizens of Humanity Liya Hi-Lo Hem Jeans, $268; at Shopbop

Photo: Shopbop

The It-Jeans of the Early-2000s: Where Are They Now? (12)

Citizens of Humanity

Citizens of Humanity Emerson Embroidered Slim Boyfriend Jeans, $298; at Nordstrom

Photo: Nordstrom

The It-Jeans of the Early-2000s: Where Are They Now? (13)

Earl Jean

The brainchild of veteran TV and film stylist Suzanna Costas, the Earl Jean brand was founded in 1997 and soon landed in Fred Segal—a major coup for an emerging label.

Marked by a skinny, low-rise fit, they were a celebrity and editorial favorite:the brand's jackets were routinely worn on "The Gilmore Girls" and Janet Jacksonworea pair on the May 2001 cover of Vibe.

That same year Costas sold the label to Nautica, which folded it in 2005. Reprised in 2008, Earl is now firmly planted in the affordable space at stores likeMacy’s, Belk and Stein Mart.

Photo: The WB

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Earl Jean

Earl Jean Patched Boyfriend Jeans, $37.99; at Macy's

Photo: Macy's

The It-Jeans of the Early-2000s: Where Are They Now? (15)

Earl Jean

Earl Jean Button Front Frayed Denim Skirt, $24.99; at Stein Mart

Photo: Stein Mart

The It-Jeans of the Early-2000s: Where Are They Now? (16)

Frankie B

Had you asked any twentysomething L.A. girl what she wanted to be buried in in 2003, her answer would have likely been Frankie B. jeans. The original pairs were so low slung that they probably violated your high school dress code, but that didn’t keep them off of Jessica Simpson, Eva Longoria, or Sienna Miller.

Launched in 1999 by Daniella Clarke and named after her daughter with husband and former Guns ‘N’ Roses guitarist Gilby Clarke, Frankie B. was the epitome of rocker chic. The Clarke’s sold the line in early 2015 and it was soon rebranded as Frankie B. Hollywood, with a Spring/Summer 2016 collection presented at New York Fashion Week.

Six months later it was transformed again, emerging this time as a full ready-to-wear range simply called Frankie. Pieces have yet to hit the market yet, but the new owners promise looks that you can sit down in without exposing everything.

Photo: Getty Images

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Rock & Republic

Founded in 2002 by cyclist-turned-designer Michael Ball, Rock & Republic broke through the cluttered luxe denim market with splashy double-R logos and 36-inch inseams, the latter which made the jeans ideal for wearing with of-the-moment stilettos.

In 2004, the brand partnered with Victoria Beckham on a collection that featured crown stitching on the pockets and cost label devotees $300. Later, Ball and Beckham allegedly fell out when the collection did better than expected, with rumors swirling that Beckham tried suing the company for $100 million.

Rock & Republic filed for bankruptcy in 2010 and negotiated a deal to have the label sold exclusively atKohl’s. You can buy them there for $88.

Photo: WireImage

The It-Jeans of the Early-2000s: Where Are They Now? (18)

Rock & Republic

Rock & Republic Kashmiere Ripped Jean Leggings, $59.99; at Kohl's

Photo: Kohl's

The It-Jeans of the Early-2000s: Where Are They Now? (19)

Rock & Republic

Rock & Republic Indee Patch Slim-Fit Boyfriend Jeans, $44; at Kohl's

Photo: Kohl's

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True Religion

If you ever want to dress up as 2005 for Halloween, just unearth your True Religion Joey Flares and throw on a white tank top. These jeans were everywhere at the time with stars like Jessica Albaessentially living in them.

By 2009 they were no longer as coveted as they once were, and the once-married founders Kym Gold and Jeff Lubell were divorced. The company was sold in 2013 and last year Gold published a book sharing her side of the fashion house’s saga.

While there are still hundreds of True Religion stores open internationally, the brand’s formerluster has, for the most part, vanished.

Photo: Film Magic

The It-Jeans of the Early-2000s: Where Are They Now? (21)

True Religion

True Religion Halle Super Skinny Cropped Lace Up Women's Jean, $269; at True Religion

Photo: True Religion

The It-Jeans of the Early-2000s: Where Are They Now? (22)

True Religion

True Religion Western Trusty Trucker Jacket, $249; at True Religion

Photo: True Religion

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The It-Jeans of the Early-2000s: Where Are They Now? (2024)

FAQs

The It-Jeans of the Early-2000s: Where Are They Now? ›

The denim style had become widely worn in the early 2000s by celebrities like Paris Hilton, Destiny's Child, Britney Spears, and so many others. Low-rise jeans were typically worn right at the hip, coming in styles like flared, bootcut, and even embroidered.

What jeans were popular in the early 2000s? ›

The denim style had become widely worn in the early 2000s by celebrities like Paris Hilton, Destiny's Child, Britney Spears, and so many others. Low-rise jeans were typically worn right at the hip, coming in styles like flared, bootcut, and even embroidered.

Were ripped jeans popular in the early 2000s? ›

Distressed denim made a comeback, with sandblasted highlights, frosted jeans, ripped jeans, and whiskering becoming commonplace. A lower rise jean had emerged during this part of the decade, effectively getting rid of the high-waisted styles of the 1990s.

What were the popular jeans in 2003? ›

2003: Super low-rise flares came back in style.

The early 2000s were somewhat reminiscent of the 1970s thanks to the low-rise flared jeans that made a comeback.

What celebrities were in low-rise jeans 2000s? ›

Low-rise jeans had major popularity in throughout the 2000s. Celebrities that defined pop culture in the start of the new millennium such as Lindsay Lohan, Britney Spears, Paris Hilton, Christina Aguilera, Destiny's Child, Rihanna and more were spotted wearing the denim out and about—and even on red carpets.

What brand was popular in the 2000s? ›

The top 2000s fashion brands

The most popular brands of the early aughts included Von Dutch, Ed Hardy, and Juicy Couture, worn by stars like Paris Hilton and Britney Spears. Ultra casual velour tracksuits and trucker hats were in, as well as highly embellished jeans with low waistbands. …

What are Y2K jeans? ›

Y2K DENIM. The early 2000s were a simpler time when celebrities were wearing jeans and a nice top to red carpet events. Denim wasn't just seen as a staple; it was a statement. Wide leg, bootcut, and loose-fitting jeans were extremely popular in this era (skinny jeans weren't even a thought back then).

What was trendy in the 2000s? ›

Popular outfits for women included mesh or handkerchief tops, box-pleated or leather skirts, shiny pants, and sparkly shoes. For men, Y2K looks usually involved leather jackets, a statement dress shirt, and chunky shoes. If you need inspiration, Britney Spears and *NSYNC were trendsetters for this type of style.

What pants were popular in the 2000s? ›

In the early 2000s, low-rise, flared jeans were prevalent while by the mid-2000s, bootcut jeans had grown more popular. During this period, True Religion and 7 for all Mankind were staple denim brands.

Did people wear skinny jeans in the 2000s? ›

The 2000s saw the continued rejection of slim-fitting pants and jeans throughout the early and middle years in mainstream fashion. However, in 2005, fitted pants were reintroduced to the mainstream market for women. This new style of pants was called "skinny jeans".

What are the oldest jeans brand? ›

First, allow us to give you a rundown on the storied and colorful history of jeans: 1853 – On May 1, German immigrant Levi Strauss founded the wholesale dry goods business, Levi Strauss & Co., in San Francisco after making money during the Gold Rush. This essentially makes Levi the first denim brand ever.

What is the oldest vintage jeans? ›

The white pants were found in a sunken trunk in a shipwreck in 1857 near the coast of North Carolina. They feature a five-button fly and are believed to have belonged to a miner. The jeans were among 270 Gold Rush-era memorabilia that sold for nearly $1m total, according to Holabird Western Americana Collections.

What were the original jeans called? ›

(Although, we should note that they were called “waist overalls” or “overalls” until 1960, when baby boomers adopted the name “jeans.”)

Did people wear baggy jeans in the 2000s? ›

In modern fashion

The baggy jeans were very popular along with baggy bondage pants during the nu metal era which lasted from the late 90s to the early-to-mid 2000s along with pop punk during the same time.

Were mom jeans popular in the 2000s? ›

Mom jeans is an informal term for high-waisted women's jeans that were first fashionable in the late 1980s and early 1990s. In the late 1990s and 2000s they were mainly worn by adult American women and considered "old" by younger women.

Does anyone make low-rise jeans anymore? ›

Made infamous in the aughts by Britney Spears and Christina Aguilera, hip-huggers are back in fashion—like it or not. Here, the style's controversial history and how today's takes, like the ones Bella Hadid favors, differ from Brit's.

Who was the biggest fashion icon in the 2000s? ›

During The Simple Life years, Nicole Richie and her pal Paris Hilton became fashion icons and emblems of early 2000s pop culture.

What is the biggest fashion trend in the 2000s? ›

  • Y2K Sunglasses. At this point, it's hard to go wrong when it comes to sunglasses. ...
  • Cargo Pants. If you ask this fashion editor, it was unjust for cargo pants to ever go out of style. ...
  • Platform Sandals. ...
  • Baguette Bags. ...
  • Velour Tracksuits. ...
  • Low Rise Pants. ...
  • Statement Tees. ...
  • Hair Clips.
Sep 6, 2022

What are baddie jeans? ›

The Baddie Jeans are a classic cut with a high waisted fit for a new take on those 90's mom jeans. Relaxed fit. Front And Back Pockets. High Rise.

Are skinny jeans coming back? ›

But three-quarters of the way through Fashion Month Fall/Winter 2023, it seems the pendulum is swinging back. Skinny jeans, skinny pants, and — gasp — leggings have taken over the runway, most recently making their presence known at Saint Laurent.

Are skinny jeans still in style 2023? ›

Fortunately for millennials the world over, the answer to the question "Are skinny jeans still in style?" is a resounding "yes!" — even if TikTok tells you otherwise. Granted, the best skinny jeans of 2023 have evolved since the late aughts.

What did girls wear in the year 2000? ›

A time when tiny dogs, Juicy Couture track suits, and flip phones were all the rage. Torsos were emphasized by low-rise jeans and UGG boots were fashionable all year long (don't act like you didn't pair them with jean shorts, too). Popcorn tops were itchy, but that didn't stop us from sporting them every chance we got.

What were popular hairstyles in the 2000s? ›

23 Hairstyles You Were Obsessed With in the Early 2000s
  • Wavy and Pinned Back on the Side. ...
  • A Combo of Curled and Crimped. ...
  • Aaliyah Bangs. ...
  • Face-Framing Layers With Piecey Bangs. ...
  • Anything With a Bandana. ...
  • Super-Straight Strands With Random Curls. ...
  • Flipped Out on the Ends. ...
  • Ponytail With Bangs Pulled Back in a Tiny Clip.
May 14, 2016

Is early 2000s fashion coming back? ›

Jeans worn with dresses, midriffs always bare, and chunky belts with every! single! outfit! While late '90s and early '00s (aka Y2K) trends have made a fashion comeback recently—looking at you, biker shorts and bucket hats—it's kind of a delicate balancing act between channeling the style and putting on a full costume.

How to dress for Y2K party? ›

Teeny tiny t-shirts or a swaggy sweatshirt, dark denim jeans or a mini skirt, chunky sneakers or a pair of platform heels—the choice is yours. The goal of Y2K fashion is to express yourself as vividly as possible. For a more modern take, look towards your peers on social media for inspiration.

What did high schoolers wear in 2000? ›

We talk '90s and 2000s high school fashion trends: Flared jeans, fanny packs, hoop earrings, graphic tees, velour sweatsuits and more. Close your eyes and remember a time before Twitter, when The O.C. was on the air, and when you thought all college dorms resembled Elle Woods' sorority house.

When did Y2K fashion end? ›

Y2K (also known as Kaybug or Cybercore) is an aesthetic that was prevalent in popular culture from roughly 1997 to 2004, succeeding the Memphis and Grunge eras and overlapping with the McBling, UrBling, Surf Crush, and 2K1 aesthetics.

What decade were ripped jeans popular? ›

Distressed denim emerged from the cultural punk movement in the 1970s. Early punks tore apart consumer goods as an expression of their anger towards society.

What is Gen Z wearing instead of skinny jeans? ›

Debates about skinny jeans have been hugely divisive over the past few years, as stylists and trend forecasters have labeled Gen Z as the generation that was leaving the classic style of jeans behind and opting for straight-leg styles and mom jeans instead.

When were baggy jeans popular? ›

Famously prominent within the 90's hip hop scene in America, baggy jeans gradually moved into mainstream fashion becoming an everyday item for most. Until the skinny jean arrived and firmly took the spotlight in the late 2000's. However, bringing it back to 2023...

How much are 100 year old Levi jeans worth? ›

A pair of Levi's jeans from the 1880s has sold at an auction in a small town in New Mexico for more than $87,000. The jeans -- found in an abandoned mine by a "denim archaeologist" -- were bought by 23-year-old Kyle Hautner and Zip Stevenson, a veteran of the vintage denim market.

Which is the famous jeans brand? ›

1. Levi's. Many people's initial choice is Levi's, the world's best-selling jeans brand.

What jeans last forever? ›

NOTE: Selvedge denim can be found in “raw” or “washed” forms, but for the toughest jeans you should get “raw selvedge denim. “ Selvedge denim's clean, stable edges make it the denim of choice for the most durable jeans out there.

What is the most expensive pair of old jeans? ›

The buyer, 23-year-old San Diego resident Kyle Haupert, paid a whopping US$76,000 (nearly CAD$104,600) before an additional buyer's premium, which brought the total to US$87,400 (nearly CAD$120,380). Haupert purchased the denim in part with Zip Stevenson, a seasoned vintage denim seller.

Do old jeans have any value? ›

Most Vintage Jeans Sell for About $100. These 19th-Century Levi's Found in a Mine Shaft Just Sold for Much, Much More. The jeans, which were found five years ago in the American West by a "denim archeologist," are shockingly intact.

What were 501 jeans originally called? ›

The pants - called “waist overalls” - have one back pocket with the Arcuate stitching design, a watch pocket, a cinch, suspender buttons and a rivet in the crotch.

What are 90s jeans called? ›

A flared jean is synonymous with the '90s, but you can bring the look into 2022 with a lug-toe creeper and a crop top.

What are 70s jeans called? ›

In the 1970s, bell-bottoms moved back into mainstream fashion via Brian Spiller; Sonny and Cher helped popularize bell-bottoms in the US by wearing them on their popular television show. The pants were typically flared from the knee down, with bottom leg openings of up to twenty-six inches.

What is the most popular jean style? ›

The most popular styles in 2022 include straight leg, bootcut, flare, wide leg and oversized jeans, according to the stylists we spoke to and our research on the market. To gauge what works best for you, try a few styles to see what suits you.

What are 90s baggy jeans called? ›

Making its grand entrance through breakdancing, notably M.C. Hammer's 1992 U Can't Touch This music video, 'baggies' became a fashion staple born out of practicality. While Hammer's pants, funnily enough adopting the nickname 'Hammer pants', were cuffed at the ankles.

What jeans did 90s rappers wear? ›

By the '90s, labels like Guess Jeans, Versace, Moschino, and Calvin Klein were leading the way in high-end, fashion-focused denim, while black-owned labels like Phat Farm and FUBU cemented denim as part of the '90s hip-hop fashion wardrobe. West Coast artists like Tupac and Eazy-E of N.W.A.

Why do they call it mom jeans? ›

The term mom jeans came about because this more generic style of loose-fitting jeans was widely popular until the 1990s, and therefore, for younger generations, deemed to be something that only their 'mothers' would wear.

Why are people wearing mom jeans again? ›

Mom jeans, profoundly uncool and then suddenly very cool, got their revenge: The cyclical nature of fashion (and a mid-2010s shift in the national mood) helped rescue and revive a style that was long overshadowed by reductive stereotypes about moms and motherhood.

Why are they called boyfriend jeans? ›

The style can be traced back to the 1960s, when Marilyn Monroe wore her boyfriend's loosely-fitting jeans that highly contrasted with her feminine looks in favor of a masculine aesthetic. Modern boyfriend-style clothes are often designed to look unisex and fit most women.

Are low-rise jeans back 2023? ›

Denim Trend 2023: Low-Rise Jeans

Just because your jeans are low-rise doesn't mean you're forced to lean into a loose '90s hang. You'll love this classic straight-leg fit that simply boasts a slightly lower rise than the rest.

What jean styles are in for 2023? ›

The Y2K aesthetic is still going strong in 2023, and its renaissance is all over the denim category, from low-rise jeans and cargo pockets to miniskirt lengths. Modernize these throwback looks with elevated basics and accessories.

Are high-waisted jeans out of style? ›

Up until the past decade, high rise jeans were generally associated as being a vintage or retro style. But in recent years, jeans with a higher rise have become extremely popular in mainstream fashion.

Were skinny jeans popular in the early 2000s? ›

In the early 2000s, skinny jeans were everywhere, paired with other trends of the era like ballet flats, peplum tops and Louboutin heels. They were sold by designer brands and fast fashion stores. But by the end of the decade they were falling out of favor.

Were flare jeans popular in the 2000s? ›

Mid-1990s to 2000s

By 1999, flare jeans had come into vogue among women, which had a wider, more exaggerated flare than boot-cuts. The boot-cut style ended up dominating the fashion world for 10 years. By around 2006, the bell-shaped silhouette started to fade as the skinny jean rose in popularity.

Are low-rise jeans 90s or 2000s? ›

Low-rise jeans first hit the fashion scene in the 90s and rocketed in the 2000s, where they became one of the decade's most notable fashion pieces. After falling out of fashion in the 2010s with the takeover of skinny jeans, low-rise jeans have come full circle and are ready for their revival moment!

What fashion was popular in the early 2000s? ›

Early 2000s fashion

Popular outfits for women included mesh or handkerchief tops, box-pleated or leather skirts, shiny pants, and sparkly shoes. For men, Y2K looks usually involved leather jackets, a statement dress shirt, and chunky shoes.

Were high waisted jeans popular in the 2000s? ›

In western cultures, high-rise jeans were especially common in the 1970s, late 1980s through the late 90s, derided as mom jeans in the 2000s, and popular again in the mid-to-late 2010s and continues to be popular into the present in competition with low-rise pants.

What year did skinny jeans go out of style? ›

The 2000s saw the continued rejection of slim-fitting pants and jeans throughout the early and middle years in mainstream fashion.

When were bootcut jeans popular? ›

Born in a time of ultimate self-expression, bootcut jeans and bell bottoms hit the scene in the 1960s as part of the counter-culture movement. It was an era of challenging the status quo through every means — even fashion.

Are high waisted jeans out of style? ›

Up until the past decade, high rise jeans were generally associated as being a vintage or retro style. But in recent years, jeans with a higher rise have become extremely popular in mainstream fashion.

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