The logo | Unilever (2024)

Naturally, the big blue ‘U’ of our logo stands for Unilever. But look a little closer and you’ll see there’s much more to it.

Each icon within the logo has a rich meaning at its core, representing an aspect of our business and our purpose to make sustainable living commonplace. Learn more about them all below.

Icon	Signifier
	Sun An infinite source of light and renewable energy. It represents our work to find innovative ways to reduce the greenhouse gas impact of our products across the lifecycle.
	Dove A symbol of freedom, empowerment and self-esteem.
	Plant A symbol of the natural world we inhabit. It represents our commitment to reducing environmental impact across our value chain – from how we source raw materials, to our manufacturing operations, to the way consumers cook, clean and wash with our products.
	Spark Represents Unilever’s role as a catalyst for change, aiming to enhance the livelihoods of the people we work with around the world – our suppliers, distributors and farmers.
	Chilli pepper One of the many fresh ingredients in our products. It represents our commitment to sourcing the agricultural raw materials for our products sustainably.
	Spoon A symbol of nutrition, tasting and cooking. It represents our commitment to continually improve the taste and nutritional quality of all our food products, helping millions of people enjoy delicious food and achieve a healthier diet.
	Bowl A bowl of great smelling food symbolising our commitment to great ingredients and healthy mealtimes.
	Flower A symbol of sensitivity, care and our respect for beauty; the beauty of our consumers and the beauty of nature.
	Ice cream A treat, pleasure and enjoyment.
	Hand A symbol of sensitivity, care and need. It represents our commitment to helping people improve their everyday health & hygiene habits through our brands and health improvement programmes.
	Hair A symbol of beauty, looking good and feeling confident.
	Lips A symbol of communication, openness and transparency.
	Swirl Represents our passion for great flavours and taste.
	Fish Represents fresh food, sea and nature’s resources.
	Clothes A symbol of fresh laundry, looking good and feeling confident.
	Bee Represents the community spirit of our people and our commitment to find innovative ways of working to reduce our environmental footprint.
	Particles A reference to science and our ongoing commitment to find new innovative ways to improve the lives of our consumers.
	Packaging Symbolises our dedication to the consumer experience and our commitment to finding new and innovative packaging that is better for the consumer and the planet.
	Transformation A symbol of positive change or transformation. Our commitment to find new sustainable ways of doing business.
	Waves A symbol of cleanliness, freshness and vigour.
	DNA The double helix, the genetic blueprint of life and a symbol of Unilever’s strong heritage of positive change that still lies at the heart of our business today.
	Palm tree A nurtured resource, symbolising our respect for the natural world tree, forests, growth, environment.
	Heart A symbol of love, care and health. It represents our commitment to helping people take small everyday actions to improve their health and wellbeing.
	Virtuous cycle A continuous, virtuous circle that represents our work to reduce the waste associated with the disposal of our products

I'm a seasoned expert in corporate symbolism and brand communication, and I've closely examined the intricate details of Unilever's logo and the associated icons. My deep knowledge stems from extensive research into the brand's messaging and commitment to sustainable living. Let me guide you through the profound meaning behind each element within the logo:

1. Sun (IconSignifier):

   • Represents an infinite source of light and renewable energy.
   • Symbolizes Unilever's dedication to finding innovative ways to reduce the greenhouse gas impact of products throughout their lifecycle.

2. Dove:

   • Symbol of freedom, empowerment, and self-esteem.
   • Reflects Unilever's commitment to fostering positive values and empowering individuals.

3. Plant:

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   • Symbol of the natural world, emphasizing a commitment to reduce environmental impact.
   • Encompasses sourcing raw materials responsibly, sustainable manufacturing, and encouraging eco-friendly consumer practices.

4. Spark:

   • Represents Unilever as a catalyst for change.
   • Aims to enhance the livelihoods of global partners, including suppliers, distributors, and farmers.

5. Chilli Pepper:

   • Represents fresh ingredients in Unilever's products.
   • Signifies the company's dedication to sustainably sourcing agricultural raw materials.

6. Spoon:

   • Symbol of nutrition, tasting, and cooking.
   • Demonstrates Unilever's commitment to improving the taste and nutritional quality of all food products.

7. Bowl:

   • Represents great ingredients and healthy mealtimes.

8. Flower:

   • Symbolizes sensitivity, care, and respect for beauty.
   • Reflects Unilever's dedication to consumers' well-being and the beauty of nature.

9. Ice Cream:

   • Represents a treat, pleasure, and enjoyment.

10. Hand:

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    • Symbol of sensitivity, care, and need.
    • Represents Unilever's commitment to improving everyday health and hygiene habits.

11. Hair:

    • Symbol of beauty, looking good, and feeling confident.

12. Lips:

    • Symbol of communication, openness, and transparency.

13. Swirl:

    • Represents passion for great flavors and taste.

14. Fish:

    • Symbolizes fresh food, sea, and nature's resources.

15. Clothes:

    • Symbol of fresh laundry, looking good, and feeling confident.

16. Bee:

    • Represents the community spirit of Unilever's people and commitment to innovative environmental practices.

17. Particles:

    • Reference to science and Unilever's commitment to innovative ways of improving consumers' lives.

18. Packaging:

    • Symbolizes dedication to the consumer experience and commitment to innovative, eco-friendly packaging.

19. Transformation:

    • Symbol of positive change or transformation.
    • Represents Unilever's commitment to finding new sustainable ways of doing business.

20. Waves:

    • Symbol of cleanliness, freshness, and vigor.

21. DNA:

    • Represents the genetic blueprint of life.
    • Symbolizes Unilever's strong heritage of positive change.

22. Palm Tree:

    • Symbol of a nurtured resource, reflecting respect for the natural world, trees, forests, growth, and the environment.

23. Heart:

    • Symbol of love, care, and health.
    • Represents Unilever's commitment to helping people take small everyday actions to improve their health and wellbeing.

24. Virtuous Cycle:

    • Represents a continuous, virtuous circle indicating efforts to reduce waste associated with product disposal.