Crazy for crocs
Crocs have been around for 20 years, but the love for this comfortable-yet-contentious clog has recently surged, quickly becoming one of the hottest trends of the year. Celebrities like Justin Bieber and Post Malone have teamed up with the brand, and Nicki Minaj recently rocked a pink pair in an Instagram photo and nearly broke the internet. Plus there have been countless headline grabbing collaborations with top brands such as Vera Bradley.
And while celebrities are sporting Crocs on the red carpet, people across America are loving these lightweight loafers too. Despite the love or hate attitude for the brand as well as its reputation as notoriously ugly, Crocs CEO Andrew Rees said in a recent press release that “demand for the Crocs brand is stronger than ever with expected 2021 revenue growth of 40% to 50%.” And it’s easy to see why — these clogs and sandals are comfortable, affordable, slip-resistant, easy to clean and quick to slide on when you’re running out the door. Plus there are so many colors, patterns and styles, and even some with fuzz—there’s bound to be a pair for everyone in your household.
With all that in mind, the Wishlisted research team dug up the data to find the most Crocs-obsessed states in America. We ranked each state by its Google search activity for Crocs and then compared it to the prior 12-month period to show the growth of this summer’s hottest shoe trend.
It turns out search activity for the controversial clog has grown in every state except West Virginia — apparently folks in the Mountain State have always been Crocs fans because the state still ranks No. 3 in search activity despite -5% growth in searches. And while the majority of the east coast is hot on the trend — with Delaware and North Carolina taking the No. 1 and No. 2 spots, respectively — the northwestern U.S. is lagging behind in their love of Crocs, with South Dakota, Idaho, Utah, Montana and Wyoming claiming the last five spots on the list.
Our favorite Crocs findings:
- Since 2019, search activity has grown in every state except for West Virginia.
- Since 2019, search activity has at least doubled in California, Nevada, Arizona, Louisiana and Delaware.
- Folks in Alabama are obsessed with Crocs with Fur.
- Their neighbor Mississippi holds the title for Tie Dye Crocs.
- Crocs are a big deal on the east coast. Not so much on the west.
There’s no doubt comfort has been the priority this past year, as the pandemic added more joggers, leggings and athleisure attire into our closet than ever before. And while it may be a shock to some, it’s not a complete surprise that Crocs — the king of comfortable shoes — is taking its rightful place as a top trend since we’ve gotten comfortable being, well, comfortable.
Everyone from healthcare heroes and hospitality pros to celebrities and kids are rocking a pair of crocs. Check out where your state ranks among the most Crocs-obsessed in America:
Sources:
Study Methodology:
We used direct data exports from Google Trends to compile the map and data table in this study. The timeframe used for all year-to-date data was January 1 – May 11, 2021. The timeframe for the 12-month prior period was May 11, 2020 – May 11, 2021. If you would like to learn more about this data, Google provides a guideabout how it represents search activity within Google Trends. To produce the Search Activity Changes by State data we ranked the states by search score for each 12-month period.
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As an enthusiast deeply entrenched in the world of fashion trends, especially the surge in popularity of comfortable footwear, I bring a wealth of firsthand expertise to the discussion about the recent obsession with Crocs. The intersection of comfort, style, and celebrity endorsem*nts has propelled Crocs into the limelight, and my extensive knowledge on this subject will shed light on the various aspects mentioned in the article.
Firstly, the mention of celebrities like Justin Bieber, Post Malone, and Nicki Minaj endorsing Crocs is a testament to the brand's cultural impact. This aligns with the broader trend of fashion collaborations between celebrities and brands, a strategy that has proven successful in generating buzz and increasing demand.
Crocs' CEO, Andrew Rees, highlighting the brand's robust revenue growth and increased demand, provides concrete evidence of its current popularity. This aligns with the data-driven approach employed by the Wishlisted research team, which analyzed Google search activity across states to identify the most Crocs-obsessed regions in America.
The article notes that Crocs are comfortable, affordable, slip-resistant, easy to clean, and quick to put on—a combination of features that appeals to a wide audience. The diverse range of colors, patterns, styles, and even those with fuzz contributes to the brand's inclusivity, catering to varied consumer preferences.
The research team's methodology, utilizing direct data exports from Google Trends, provides a transparent and reliable framework for understanding the geographical distribution of Crocs' popularity. The timeframe chosen for analysis, from January 1 to May 11, 2021, and the preceding 12-month period, offers a comprehensive view of the evolving search activity.
Key findings such as the overall growth in search activity, the exception of West Virginia where Crocs have always been popular, and the contrasting trends between the east and west coasts contribute to a nuanced understanding of the Crocs phenomenon. The revelation that comfort became a top priority during the pandemic aligns with broader shifts in fashion preferences, emphasizing the rise of athleisure and comfortable attire.
The specific insights into states like Alabama's preference for Crocs with Fur and Mississippi's affinity for Tie Dye Crocs highlight the brand's adaptability to diverse regional tastes. This level of detail adds depth to the analysis, demonstrating a comprehensive grasp of the nuances within the broader trend.
In conclusion, the surge in Crocs' popularity, as explored in the article, is a multifaceted phenomenon influenced by celebrity endorsem*nts, comfort-driven fashion trends, and the brand's ability to cater to diverse consumer preferences. The use of data-backed evidence and a thorough exploration of regional variations enhances the credibility and depth of the analysis, making it a valuable resource for anyone interested in understanding the dynamics of contemporary fashion trends.
