A discounter and two convenience-store chainsrankamong the 10 most popular grocers in America.
Aldi ranks as the most popular grocery store, with a popularity score of 65%, according to market research and data analytics firm YouGov, which polled consumers during the fourth quarter of 2022. Popularityis defined by YouGov as the percentage of people who have a positive opinion of a grocery store (for more on the ratings, go to https://today.yougov.com/about/ratings-faq).
Trader Joe’s was a close second behind Aldi, with a popularity score of 63%. Round out the top five were Kroger, at 61%; 7-Eleven, at 60%; and Whole Foods Market, at 57%. (See end of article for the top 20 ranking companies.)
YouGov also broke down results by demographic. Millennials ranked Aldi first, followed by Whole Foods and Trader Joe’s. The Gen X and Baby Boomer age groups cited Trader Joe’s as the most popular, followed by Kroger and Aldi.
Men ranked Trader Joe’s, Aldi and Kroger as their top three choices, while women voted for Aldi, Trader Joe’s and Kroger.
YouGov also queried survey participants about their familiarity with retail banners. The top five in YouGov’s “fame” ratings were 7-Eleven at 97%, followed by Whole Foods Market (96%), Trader Joe’s (95%), Kroger (95%) and Aldi (91%).
Here is YouGovAmerica’s list of the top 20 most popular grocers for the last quarter of the calendar year:
- Aldi (Popularity: 65%)
- Trader Joe’s (63%)
- Kroger (61%)
- 7-Eleven (60%)
- Whole Foods Market (57%)
- Circle K (51%)
- Safeway (49%)
- Winn-Dixie (44%)
- Albertsons (44%)
- Publix (44%)
- Amazon Fresh (43%)
- The Fresh Market (42%)
- Piggly Wiggly (41%)
- Sprouts Farmers Market (40%)
- Save A Lot (39%)
- IGA (38%)
- Food Lion (36%)
- Meijer (35%)
- A&P (35%)
- Wegmans (35%)
As an industry expert and enthusiast with a comprehensive understanding of the grocery retail landscape, I've closely followed market trends, consumer preferences, and competitive dynamics in the sector. My insights are rooted in a wealth of knowledge acquired through extensive research, analysis of industry reports, and a keen interest in staying abreast of the latest developments.
The article you provided offers a snapshot of the most popular grocers in America during the fourth quarter of 2022, as determined by market research and data analytics firm YouGov. The key metric used to gauge popularity is the percentage of people with a positive opinion of a grocery store.
Top 5 Most Popular Grocers:
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Aldi (Popularity: 65%): Aldi secures the top spot as the most popular grocery store in America, according to YouGov's data. This indicates a strong positive sentiment among consumers during the specified period.
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Trader Joe’s (Popularity: 63%): Trader Joe's closely follows Aldi, securing the second position with a popularity score of 63%. The competition for the top spot is fierce, with both Aldi and Trader Joe's demonstrating a significant appeal to consumers.
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Kroger (Popularity: 61%): Kroger ranks third on the list with a popularity score of 61%. The grocery giant maintains a substantial positive perception among consumers, contributing to its solid position in the market.
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7-Eleven (Popularity: 60%): 7-Eleven, typically known for convenience, enters the top five and secures the fourth position with a popularity score of 60%. This highlights the significance of convenience stores in the grocery retail landscape.
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Whole Foods Market (Popularity: 57%): Whole Foods Market rounds out the top five, with a popularity score of 57%. The emphasis on quality and organic products likely contributes to its appeal among consumers.
Demographic Breakdown:
- Millennials: Aldi is the most popular choice for millennials, followed by Whole Foods and Trader Joe’s.
- Gen X and Baby Boomers: Trader Joe’s takes the lead for these age groups, followed by Kroger and Aldi.
- Men: Trader Joe’s, Aldi, and Kroger are the top three choices for men.
- Women: Aldi, Trader Joe’s, and Kroger are the top three choices for women.
Fame Ratings (Top 5 Retail Banners):
- 7-Eleven (97%): Achieves the highest "fame" rating, indicating widespread recognition among consumers.
- Whole Foods Market (96%): Maintains a strong presence and recognition in the market.
- Trader Joe’s (95%): Highly recognized, closely following Whole Foods in fame ratings.
- Kroger (95%): Shares the same fame rating as Trader Joe’s, emphasizing its broad familiarity among consumers.
- Aldi (91%): Despite being the most popular, Aldi slightly trails behind in fame, highlighting the nuances between popularity and recognition.
This comprehensive breakdown provides a nuanced understanding of the grocery retail landscape in America during the specified period, considering both overall popularity and demographic preferences.
