The Most Popular Influencers on Instagram 2022
Wondering who the biggest Instagram influencers are going into 2022? We’ve made a ranking of the biggest Instagram non-celebrity accounts, in terms of the number of followers.
We’ve decided to limit this ranking to “real” influencers, meaning we didn’t count celebrities (actors, singers, or reality TV stars for example) or other public figures (politicians, famous sportsmen, and other famous personalities who wouldn’t have needed social media to achieve their fame).
Furthermore, we’re also not including famous brands, such as luxury brands like Chanel for example, or travel brands such as NatGeo, and renowned football clubs that are part of the overall top Instagram accounts. In short, we wanted to see who the influencers with the biggest followings on Instagram are; influencers whose main activity is in social media and who created their digital communities online, and that brands can collaborate with.
To find stats and figures (number of followers and how they evolve) that are regularly updated, as well as those for celebrity influencers, don’t hesitate to subscribe to Influence4You’s influencer discovery platform. You will be able to filter your searches with relevant criteria and verticals such as cooking, lifestyle, sports, and travel, for example. This will allow you to optimize your Instagram marketing campaigns and reach your objectives, whatever they may be– brand awareness, lead acquisition, sales, traffic, etc.
Without further ado, here’s our ranking of the top 10 Instagram influencers!
1. whinderssonnunes
52.7M followers
Whindersson Nunes is a Brazilian comedian and started as a YouTuber with comedy videos in 2013. His channel became the most subscribed to in Brazil 3 years later. Now 52.7M followers strong, he currently ranks as the 64th most popular Instagram accountoverall amongst famous actors, singers, other celebrities and brands, and first in our ranking. His YouTube channel is also in the top rankings of the most popular YouTube channels ever.
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Une publication partagée par Whindersson Nunes (@whinderssonnunes)
2. hudabeauty
46.8M followers
Second on our list and at 73rd position in Instagram rankings is a makeup artist and blogger, Huda Kattan. A real entrepreneur, she is now also head of beauty empire Huda Beauty as she used her success to launch her own cosmetics range. She’s also got 2M+ followers on her more personal channel Huda and nearly 7M on hudabeautyshop. She often features other, smaller beauty influencers to showcase their talent and boost her own page too.
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3. Lele Pons
44M followers
Eleanora Pons, or Lele Pons, is a Venezuelan-American celebrity who started her career on social media. An influencer, actress, singer and model, she became famous on now-defunct Vine before it shut down in 2016, becoming the first “Viner” to reach one billion loops. She then focused on creating comedy content for YouTube, where she has amassed over 17M subscribers. She is a brand ambassador for Tarte Cosmetics and collaborates with many brands, and has also branched out into singing and modeling.
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4. nusr_et
35.6M followers
This chef has gone viral with #saltbea. Nusret is by far the most popular cooking influencer. Unless you’ve been living in a cave, there’s no way you’ll have missed his famous hand gestures for adding salt to food!
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4. Dan Bilzerian
32.4M followers
Dan Bilzerian is an entrepreneur and poker enthusiast known for sharing his extravagant experiences. Yachts, parties, jets, friends… His lifestyle, both alluring and controversial, has made him very popular on social media.
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6. Amanda Cerny
24.8M followers
American vlogger Amanda Cerny makes funny videos on YouTube. Her peppy personality earned her huge amount of followers on many social media channels. She’s also an actress and even a UN ambassador.
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7. Zach King
24.3M followers
Former Vine creator Zach King has grabbed everyone’s attention with his “digital magic” videos and family fun. He started his social media career on YouTube in 2008. His playfully filmed optical illusions have also earned him third place on TikTok’s top rankings with over 60M followers.
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8. Chiara Ferragni
23.9M followers
Italian entrepreneur Chiara Ferragni started off as a fashion blogger with her blog, The Blonde Salad. She’s collaborated with top beauty and luxury brands, making her the biggest fashion influencer out there.
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Une publication partagée par Chiara Ferragni ✨ (@chiaraferragni)
9. pewdiepie
21.7M followers
Number 1 YouTuber Pewdiepie has over 100M followers on YouTube, and also makes it on our Instagram top non-celebrity rankings. While he is famous for gaming videos on YouTube, his Instagram shows a more personal side of UK-based Swede, Felix Kjellberg, with photos of him and his family life.
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10. Cameron Dallas
21.6M followers
Cameron rose to fame in 2012 with his comedic Vines, becoming one of the most followed accounts on the former social media platform. He was known for his pranks on friends and family. Since then, he’s also starred in films and TV, as well as in music, releasing his own single in 2015.
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Une publication partagée par Cameron Dallas (@camerondallas)
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