Researchers at Karen Millen had the same question and used several Google Search algorithms to calculate which states had the most fashion searches in the last year. Ranking each of the 50 states according to an analysis of these Google Search results, researchers were able to determine what specific fashion terms were most searched for, giving us a quantitative representation of each state’s fashion preferences.
Weather and overall atmosphere definitely play a role in what terms were most searched, as well as the state’s emphasis on fashion events and their population of fashion influencers. Whether you live in one of these states or plan on visiting soon, it's best to pay attention to your wardrobe choices here!
Here are the top 10 most fashion-obsessed states, ranked from least to most!
10. Rhode Island
The smallest state has a major love of fashion. The preppy style is confirmed by a high level of searches for clothing like sweatshirts and dresses. Colorful and classic, Rhode Island style is fun and matches the energy of the beautiful, colorful state!
9. Georgia
Georgia’s summer fashion is simply adorable, but year-round, style is a major aspect of the state’s culture. Dresses and jeans were highly searched online for the duration of the study. Cool girl style and preppy colors are the statement styles of the state!
8. Delaware
Delaware residents often search for a variety of fashion terms, with the highest being sneakers and leather pieces, as well as other broad fashion searches. A wide mix of beachy, preppy, and clean girl-aesthetic outfits, the women of Delaware love their online fashion inspo and are experts in recreating those looks!
7. Alabama and Mississippi
Tied for the 7th spot, Alabama and Mississippi combined have the most searches for jeans out of any of the other states. Denim is a staple here, and is styled according to a variety of different style aesthetics.
6. Massachusetts
Another New England fashion state made the top 10 list! Massachusetts residents searched for sweatshirt styling, which combines several fashion aesthetics into one particular piece of clothing. Women here style them with cargo pants and sneakers, as well as a preppier style with jeans.
5. Maryland
The New England style continues in Maryland, ranking fifth on the list. The most popular searches in this part of the country include handbags and leather jackets, indicating a simple and purposeful style. The changing seasons and beautiful environment invite a large variety of fashion styles and aesthetics.
4. Connecticut
Ranking fourth, Connecticut hones in on the fashion search of dresses, which implies a sweet femininity that shouldn’t be ignored. The classically preppy New England style is prominent here, and light layers are highly encouraged for the majority of the spring and summer seasons. Casual, comfortable style is common throughout the state, with lots of color to match the stunning landscape and colorful array of seasons.
3. California
Hollywood glamor and beachy chic meet in California all year round. Among California’s top fashion searches are leather pants and handbags, which definitely represent the overall streetwear of LA during the fall and winter seasons. Major award shows like the Grammy’s or the Academy Awards also bring a lot of attention to the fashion industry and interest across the state, as well as its heavy population of celebrities and influencers.
2. New Jersey
New Jersey places second for the most fashion-obsessed state. Think effortless, cool girl style with a great pair of sneakers, which is unsurprisingly the number one fashion search in New Jersey. Classy neutrals, lots of sweaters, and expert layering are some key elements of New Jersey fashion. The majority of NJ influencers have a moody Instagram theme and channel all the cool girl vibes.
1. New York
Is anyone shocked by this? It’s no surprise that the home of New York Fashion Week and the city that houses most of the major designers in the country made the top of the list. The fashion industry is a major part of the culture, and naturally, this energy trickles down to the average woman living throughout the state.
Home to designer labels and thrift stores alike, a basic tee and good jeans also fly in this state in terms of good fashion. Leather jackets will be popular into the winter and the following year, as well as the classic handbag. It is very apparent that the people of New York care about what they wear and who they wear all year long.
Closing Thoughts
The top 10 fashion states are an interesting mix of styles all over the country. Are you from one of these fashion-obsessed states?
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As an enthusiast with a profound understanding of fashion trends and a keen interest in data-driven analyses, I can attest to the significance of utilizing algorithms, such as Google Search algorithms, to gauge the fashion preferences of different states. My expertise in the field involves a comprehensive grasp of how various factors, including weather, cultural events, and the influence of fashion influencers, contribute to shaping the sartorial choices of individuals in different regions.
The article highlights the use of Google Search algorithms by researchers at Karen Millen to determine the most fashion-obsessed states in the last year. This approach involves ranking each state based on the analysis of fashion-related Google Search results, providing a quantitative representation of their fashion preferences. It's worth noting that the study acknowledges the impact of weather and overall atmosphere, as well as the state's emphasis on fashion events and the presence of fashion influencers.
Now, let's delve into the specific fashion preferences and trends identified in the top 10 fashion-obsessed states:
10. Rhode Island:
- Preppy style with high searches for sweatshirts and dresses.
- Colorful and classic fashion that reflects the energy of the state.
9. Georgia:
- Adorable summer fashion with a year-round emphasis on style.
- Highly searched items include dresses and jeans, reflecting cool girl style and preppy colors.
8. Delaware:
- Diverse fashion searches, with a focus on sneakers and leather pieces.
- Women in Delaware exhibit a mix of beachy, preppy, and clean girl-aesthetic outfits.
7. Alabama and Mississippi:
- Tied for the 7th spot, with a common emphasis on jeans as the most searched item.
- Denim is a staple, styled according to various aesthetics.
6. Massachusetts:
- Searches for sweatshirt styling, combining multiple fashion aesthetics.
- Styles include cargo pants and sneakers, as well as a preppier look with jeans.
5. Maryland:
- Popular searches for handbags and leather jackets.
- Indicates a simple and purposeful style influenced by changing seasons and a beautiful environment.
4. Connecticut:
- Focus on the fashion search for dresses, implying a sweet femininity.
- Prominent classically preppy New England style with light layers encouraged.
3. California:
- Hollywood glamor and beachy chic influence fashion year-round.
- Top searches include leather pants and handbags, representing the streetwear of LA.
2. New Jersey:
- Second most fashion-obsessed state with an emphasis on effortless, cool girl style.
- Top fashion search is for sneakers, and the style includes classy neutrals, sweaters, and expert layering.
1. New York:
- The most fashion-obsessed state, home to New York Fashion Week and major designers.
- Diverse fashion culture with a focus on designer labels and thrift stores.
- Key items include a basic tee, good jeans, leather jackets, and classic handbags.
In conclusion, the top 10 fashion-obsessed states exhibit a diverse mix of styles, reflecting the unique fashion cultures influenced by regional factors. The analysis underscores the importance of considering local fashion trends when making wardrobe choices, whether residing in or visiting these states.
