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Leaving the house without eye makeup is something I rarely ever do. I’ll skip foundation, lipstick, and even brushing my hair, to ensure I have enough time to swipe on some eyeshadow, eyeliner, and mascara. The reason? I’m obsessed with making my eyes look big, bright, and beautiful. And since I’m perpetually tired, thanks to my crazed schedule, highlighting this area of my face seems to make the most difference in my appearance.
Fortunately, if you’re also dealing with dark circles, puffiness, dull sclerae (aka the white parts of the eye), or drooping lids, there are a range of solutions—from makeup to medical procedures. Here, experts break down the best products and treatments to make your eyes your new favorite feature.
Brightening eye shadow
One of the simplest ways to make your eyes gleam is to swipe on an iridescent shadow. “To brighten the eyes, I would go for a lighter color of eye shadow with some shimmer,” says Mari Shten, a celebrity makeup artist and the founder of Mari Shten Beauty. “The shimmer reflects the light and makes your eyes visibly bigger and brighter. I like to use a creamy, shimmery eye shadow all over the eyelid and blend with a finger.”
Try a gel or cream formula, like Charlotte Tilbury Eyes to Mesmerize in Marie Antoinette ($32), or a powder version with crushed gemstone flecks, like Victoria Beckham Beauty Lid Lustre Crystal Infused Eyeshadow in Mink ($36), for a brightening effect.
Both Shten and Julia Dalton-Brush, a makeup artist and the founder of B3 Balm, agree that it’s important to add a touch of illumination to the tear duct area: “Using a light highlighter in the inner corner of your eye can brighten the area,” says Dalton-Brush. A traditional highlighter product can work for this, as can a pencil, like e.l.f. No Budge Shadow Stick in Perfect Pearl ($4).
Related: 8 Ways to Get Rid of Under-Eye Circles—From Makeup to Medical Treatments
Color-correcting concealer
Unfortunately, all the eye shadow in the world won’t improve the look of dark under-eye circles—and this is when concealer comes in handy. “When you have dark circles or discoloration under the eye, it makes your eyes look sunken. By covering the color, you automatically look more awake,” says Dalton-Brush.
Even a lightweight concealer can improve the eyes’ appearance, so no need to layer on a thick formula; it’s more important to carefully choose a complementary shade for your skin tone. “For the best results, choose a concealer with a slightly pink undertone, for light skin and peachier or orange undertone, for dark skin,” says Shten. Pro tip: apply concealer in the inner corner of the eye area and blend it out with your finger, a brush, or a damp sponge. It will visibly brighten the eye area and look more natural.
Lifting mascara
“[Applying] mascara adds a lift to the entire eye area, which shows the whites of your eyes more [and therefore] creates a brighter look,” says Dalton-Brush. For those with naturally straight lashes, use a lash curler to curl your lashes upward before applying mascara. We love Doll 10 Effortlash XL Extending Mascara ($24) for an extra boost.
Eye drops
Whether you wake up suffering from allergies, a particularly bad hangover, or just a general lack of sleep, bloodshot eyes are usually the first sign that you’re not at your best. LUMIFY® Redness Reliever Eye Drops ($20) contains brimonidine tartrate, an ingredient that helps tone down unwanted redness in an instant, making eyes appear whiter. The FDA-approved product doesn’t contain bleach or dyes, and one drop in each eye is all you need for up to eight hours.
Fillers and neurotoxins
If your dark under-eye circles are too intense to be fixed with concealer, tear trough filler might be a good option for you. “For hollowing under the eyes, the nonsurgical [option is] hyaluronic acid fillers, which revolumize the area,” says Dr. Bradley Bloom, a board-certified dermatologist in New York City. Fillers help by lifting the skin away from the underlying vessels and muscle and plumping the hollow area, which decreases the purple-ish hue caused by shadows.
Dr. Bloom says that the results from filler can be beautiful and last anywhere from six months to a year; however, the treatment must be performed by an expert who understands the delicate anatomy of the area. “This is the area that is easiest to treat poorly,” he warns. More dangerous risks for under-eye filler include vascular blockage or occlusion (which can cause blindness) and nerve injury, the less serious side effects being unsightly puffiness (if the filler is injected too superficially), a blue-ish tint to the area, and swelling. Be sure to book your appointment with an experienced provider who has an extensive background administering under-eye filler, to minimize the risk of complications.
Tear trough fillers aren’t the only injectables used to improve the appearance of the eye area; neurotoxins (like Botox) are a common solution for correcting crow’s-feet as well. They work by relaxing targeted muscles to prevent contractions, which keeps fine lines and wrinkles from developing or worsening. Skin often appears noticeably smoother, giving the eye area a more youthful appearance. While this treatment lasts only about three to four months, it’s less expensive than other in-office options—costing an average of $550 compared to the average of $1,025 for fillers—and downtime is almost nonexistent. Bruising is the most common side effect, with more serious concerns being difficulty breathing, swallowing, or speaking or a possible allergic reaction.
Related: What Causes Darkening of Eyelids and Skin Around the Eyes, and How to Treat It
Fractional CO2 laser
If under-eye wrinkling or pigmentation is behind your tired look, lasers may be the right fix. “For lower-eyelid skin crepiness, the fractional CO2 laser can give the most dramatic results,” says Dr. Bloom. “It tightens the skin and stimulates new collagen.” How? Fractional CO2 lasers create micro injuries on the skin to jump-start the healing process, reducing the appearance of fine lines, wrinkles, and discoloration while also improving skin laxity.
The results of these lasers are typically very impressive (and continue to improve for up to six months post-treatment), but there can be up to 10 days of downtime. People usually experience redness, peeling, and swelling post-procedure, so a week off from work may be necessary. The treatment is also on the pricier side, with an average cost of about $1,700.
Interested in CO2 laser?
Blepharoplasty
Sagging skin along the lid or under the eyes can make the area appear droopy and sleepy. To combat this, Dr. John Paul Tutela, a board-certified plastic surgeon in Livingston, New Jersey, recommends a blepharoplasty. “Blepharoplasty is also known as an eyelid lift,” Dr. Tutela explains. “It removes excess skin on your upper eyelids, lower eyelids, or both. Also, if there is excess fat there, it can be removed or repositioned [during the procedure].”
The surgery itself is rather quick (usually less than an hour) and can be done under local anesthetic or sedation, so recovery side effects—like nausea—are less severe than a surgery done under general anesthesia. “Risks can include bleeding, infection, and even malposition of the eyelid,” says Dr. Tutela. “In some instances, too much fat may be removed, resulting in a hollowed-out look.”
It can take up to six months for final results to be visible after eyelid surgery; however, swelling and bruising will be the most severe during the first week post-op. Many patients are drawn to this option, since it gives the eye area a more youthful appearance. Plus results are rather dramatic and fairly permanent—lasting about 10 to 15 years. With an average cost of $4,675 and a 95% RealSelf Worth It Rating, it’s definitely worth looking into, for those with severe sagging or under-eye bags.
Related: When Is It Time to Quit Botox and Get a Brow Lift?
Brow lift
For eyebrows that appear low and heavy on the face, a brow lift can help adjust the area for a younger, more alert appearance. This surgical procedure raises the skin on the forehead, to help smooth deep forehead lines and correct sagging. Unlike a blepharoplasty, a brow lift is typically performed under general anesthesia and generally takes about one to two hours to complete. It’s recommended that people take one to two weeks off from work for recovery, and it can take up to six months for patients to completely heal. Possible complications include infection, numbness, hair loss (especially at the incision site), dramatically raised or asymmetrical eyebrows, or an inability to fully close the eyelids. While these are generally rare, revision surgery is sometimes needed to correct any issues or poor results.
Brow lift surgery has a high satisfaction rate on RealSelf, with 90% of community members who have had the surgery claiming it was “Worth It.” As the most expensive procedure on our list—cashing in at about $7,175 on average—it’s not something to consider lightly. However, results do typically last upwards of a decade, which makes it an attractive option for those looking for a more long-term solution.
Interested in brow lift?
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More like this: Eye Bags Treatments Eyes Skin Care Products
Julie Ricevuto is the Senior Beauty Writer at RealSelf. She is a beauty, health and wellness writer in New York City and was formerly on staff at NewBeauty Magazine and Spotlyte.
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