The Whiskey That Won the Wild West (2024)

Despite all the old-fashioned images that adorn today's American whiskey bottles—log cabins, buffalo, and long-dead distillers who look like Civil War generals—most of today's famous brands wouldn't taste very familiar to cowboys from the Wild West. And vice versa: whiskey drinkers today likely wouldn't recognize frontier whiskey. And that's a good thing, because it probably tasted horrible.

The bottles holding Jim Beam, Maker's Mark, Wild Turkey, and Buffalo Trace wrap the era in fond nostalgia with fonts reminiscent of "Wanted: Dead or Alive" posters. Bulleit Bourbon stamps the words "Frontier Whiskey" on its bottle even though the brand has only been around in its modern form little more than a decade. In fact, all those brands were created well after the West was tamed, and also probably taste better than most offerings from 150 years ago.

So what were they drinking back then? Some popular whiskey nicknames from the era offer a glimpse: mountain howitzer, coffin varnish, chain-lightning, strychnine, and tangleleg—none of which sound very appetizing. Cowboys never had a reputation for being very sophisticated connoisseurs. The whiskey they drank was simply fuel for the saloons' many other pastimes, whatever those happened to be.

Quality and flavor among whiskies in the late 1800s varied widely. There were few regulations about how the stuff should be made. Additionally, trademark and copyright rules were lax. Not much prevented someone from calling a product "Pure Kentucky Bourbon Whiskey, Aged 10 years," even though just about every word on the label was a lie and the product tasted like kerosene. Back then, it was hard to know exactly what you were buying.

In the decades after the Civil War, distillers making what we today would generally recognize as bourbon only supplied about 10 percent of the whiskey market. The rest of the whiskey was made by giant distilleries churning out what were basically grain neutral spirits: a product distilled at such a high proof that it lacked much flavor and was almost identical from one distillery to the next.

These spirits were then sold to rectifiers who would "improve" them by redistilling and mixing them with other flavorings and colors so they resembled whiskey. The results were sold to wholesalers, who bought spirits in bulk and created their own whiskey brands by mixing together whatever was at hand. These wholesalers were probably responsible for any aging that was done.

"Some products labeled as bourbon were actually distilled from a low-grade variety of molasses, and additives could include burnt sugar, glycerin, prune juice, and sulfuric acid."

Some of the whiskey going west might have started out as bourbon, but somewhere along the journey to the saloon it was often mixed with additional water, grain neutral spirits, and other ingredients to expand the supply and increase profits. Some products labeled as bourbon were actually distilled from a low-grade variety of molasses, and additives could include burnt sugar, glycerin, prune juice, and sulfuric acid. (That last one is what the Joker from the Batman comics sprays from the flower worn on his lapel.)

The whiskey industry was riddled with this sort of crooked behavior, and it took years of opposition from reformers both within and outside the industry to introduce quality standards. In 1906, President Theodore Roosevelt's Pure Food and Drug Act added regulations for whiskey in addition to many foodstuffs. Within the whiskey industry were distillers like Colonel Edmund Haynes Taylor, Jr. and George Garvin Brown, who pushed for quality standards that eventually helped lead to the Bottled-in-Bond Act in 1897. The Act made the U.S. Government the guarantor of a Bottled-in-Bond whiskey's quality, requiring that the stuff within the bottle was all made at one place and that the label correctly identified the maker.

But going back to today's bottles, it's no wonder modern distilleries would want to capitalize on the romantic imagery of the frontier, with its promise of new beginnings and its messy models of justice and commerce. Those symbols are a lot sexier and exciting than the unsung heroes who have truly made bourbon into a world-class sip—scientists in white lab coats, reform-minded bureaucrats, and yes, even marketing executives.

The Whiskey That Won the Wild West (2024)

FAQs

Did they really drink a lot of whiskey in the Old West? ›

Yep, a lot of whiskey was consumed. There was good whiskey and there was bad. Or, as some would say, “It was all good, but some was better.” Other than church's, saloons were about the only place where men could gather and socialize.

What was the most popular whiskey in the Old West? ›

In many saloons of the old west, the most popular whiskey was bourbon and rye. The popular straight rye whiskey was Old Overholt that was widely available throughout the West.

Why did Cowboys drink so much whiskey? ›

Cowboys never had a reputation for being very sophisticated connoisseurs. The whiskey they drank was simply fuel for the saloons' many other pastimes, whatever those happened to be. Quality and flavor among whiskies in the late 1800s varied widely. There were few regulations about how the stuff should be made.

Where does the term rotgut whiskey come from? ›

rotgut (n.)

also rot-gut, "unwholesome liquor; cheap, adulterated whiskey," 1630s, from rot (v.) + gut (n.).

How did they keep beer cold in saloons in the Old West? ›

It would usually last most of the summer. Down in Arizona, you'd see signs in front of saloons saying “Cool Beer,” not “Cold Beer.” Wet gunny sacks and sawdust would keep the beer fairly cool. Outside of Flagstaff were some ice caves, and saloonkeepers would harvest ice from the caves during the summer.

How much was a glass of beer in the Old West? ›

But beer in the Old West suffered the same bastardizations as whiskey; saloon keepers and bartenders would often dilute beer with “enhancers” or water to maximize their profits. In 1870, a glass of beer cost about 10¢, about $1.77 today.

What did Cowboys drink in saloons? ›

But the majority of western saloon regulars boozed straight alcohol — rye or bourbon.

What is the oldest whiskey still made? ›

Buffalo Trace claims to be the oldest continuously-operating distillery in the USA, though the name has changed over the years. Maker's Mark has the oldest bourbon distillery in the world, while Jack Daniel's is the oldest registered distillery in America.

How much did a bottle of whiskey cost in 1870? ›

The traditional price for a bottle of cheap whiskey in a cowboy saloon was two bits (25 cents).

Can you sterilize a wound with whiskey? ›

It turns out the olden days' practice of using whiskey as an antiseptic was not just for (cinematic) show. A study published in the Annals of Microbiology shows that whiskey kills bacteria and can help keep infection at bay.

What was the drinking age in the 1800s? ›

Before the mid to late 1800s, there was no minimum drinking age anywhere in the country. What little information that is available shows that Wisconsin passed the first such ordinance in 1839, which prevented the sale of wine or liquor to anyone under the age of 18 unless they had a parent's consent.

Why did cowboys drink coffee at night? ›

Cowboys drank coffee on a regular basis and pretty much lived on coffee. They worked late at night, switching between shifts, and needed the jolt of energy that coffee provided.

What does J & B stand for in whiskey? ›

J&B History

In 1831 Alfred Brooks acquired the firm from the Johnson family and renamed it Justerini & Brooks.

Why did God create whiskey? ›

Irish proverb

God created whiskey to keep the Irish from ruling the world!

What is it called when you mix water with whiskey? ›

It does not get much easier than this mixed drink. Really, the name says it all: it's bourbon and water. It's also often called "bourbon and branch," referring to either the stream of water that flows into your bar glass or the branch of a river near a distillery.

What did Saloon Girls do? ›

Starved for female companionship, the saloon girl would sing for the men, dance with them, and talk to them – inducing them to remain in the bar, buying drinks and patronizing the games.

Did cowboys drink coffee in Old West? ›

Cowboys enjoyed black, strong coffee. After the first round was poured, they would add more coffee grounds to the pot to keep it strong. Brewing the coffee was a way for the men to relax and catch up at the end of their long days.

Why did saloons have swinging doors? ›

The style of the doors was praised by saloon owners as they let fresh air in and smoke out while allowing a cross breeze to cold the air. They also were able to maintain some privacy by having empty doors while still enticing people to come in when they hear the laughter and music.

What did beer taste like in the Old West? ›

Originally Answered: What did you average beer taste like in the old West? Minty. With only crude refrigeration beer was often warm. To get an illusion of coolness you would stick a hard mint candy between your teeth and sip the beer past the candy.

Did Cowboys drink Budweiser? ›

Beer was not as common as whiskey, yet some drank it. Since pasteurization was not invented yet, a cowboy had to take his beer warm and drink it quickly.

What did they call beer in the 1800s? ›

Dogsnose: gin and beer, from the mixture being cold, like a dog's nose. Heavy wet: porter and beer “because the more a man drinks of it, the heavier and more stupid he becomes.” Lush: intoxicating drinks of all kinds, but generally beer.

What was the most popular drink in the Wild West? ›

To convince the Indians of the high alcohol content, the peddlers would pour some of the liquor on the fire, as the Indians watched the fire begin to blaze. But the majority of western saloon regulars drank straight liquor — rye or bourbon.

What did they drink on the set of Gunsmoke? ›

The Gunsmoke actors actually drank beer, but the whiskey was tea or colored water. Marshall Trimble is Arizona's official historian and vice president of the Wild West History Association.

Was beer warm in the Old West? ›

Beer was often served at room temperature since refrigeration was mostly unavailable. Adolphus Busch introduced refrigeration and pasteurization of beer in 1880 with his Budweiser brand. Some saloons kept the beer in kegs stored on racks inside the saloon. Some saloons made their own beer.

How much is a 100 year old bottle of whiskey worth? ›

This 100-Year-Old Bottle of Whiskey Can Be Yours for Just $17,000.

How much does a 100 year old whiskey cost? ›

The liquor in the 8 kg was manufactured in 1776 and aged in barrels for more than 100 years. The bottle has 1000 ml liquid with 41% ABV. The bottle is priced at $2 million (approx Rs 14,56,93,000).

What is the rarest whiskey? ›

The Macallan Valerio Adami 1926 60 Year Old – $1.07m

Out of the 12 bottles produced, it is rumored that one was destroyed in a Japanese earthquake, making it even rarer and ultimately more sought-after.

What did a horse cost in 1870? ›

Wheat per bushel $1.02 Horse, average work horse $150 Flour per barrel $3.00 Horse, good saddle horse $200 Corn per bushel 40 cents .

How much did a house cost in 1870? ›

Price of Goods, 1870
Food Prices.
Land$5/acre (avg. 160 acres)$.50 cents/box
Homestead filing fee$14$60
House -- 32'x40' (4 rooms)$700$8
42 more rows

What alcohol is the healthiest? ›

Red Wine. Red wine is widely recognized as one of the healthiest alcoholic drinks out there. Poon notes that it's "relatively low in calories and also offers some health benefits."9 She adds that red wine is rich in antioxidants such as resveratrol and proanthocyanidins and can promote cardiovascular health.

Why is whiskey the healthiest alcohol? ›

Heart Health

Whiskey has high levels of polyphenols, plant-based antioxidants linked with lowering your risk of heart disease. The polyphenols in whiskey have been shown to decrease “bad” cholesterol (LDL) and increase “good” cholesterol (HDL) levels, and reduce triglycerides, or fat in your blood.

What whiskey is best for a sore throat? ›

Young Irish whiskey works best in this hot punch. According to the Irish-born chef Sean Muldoon, Irish people often drink whiskey mixed with ginger, honey and lemon to treat colds. This is a version of that potion.

Is 50 year old whiskey still good? ›

50-year-old whisky is almost the holy grail in spirits terms. Very few casks of whisky will reach 50 years old and still be drinkable, representing a tiny, tiny fraction of a percent.

What is the drinking age in Japan? ›

In Japan, the legal adult age is 20. Japanese law prohibits individuals under the age of 20 to drink alcohol or smoke. Regardless of age, you must not force anyone to drink or smoke as it may cause serious health and social consequences.

What is the lowest drinking age? ›

Minimum Legal Drinking Age (MLDA) laws specify the legal age when an individual can purchase alcoholic beverages. The MLDA in the United States is 21 years. However, prior to the enactment of the National Minimum Drinking Age Act of 1984, the legal age when alcohol could be purchased varied from state to state.

What country has the youngest drinking age? ›

The youngest legal drinking age in the world is 15, with both Mali and the Central African Republic allowing folks to drink at that time. Seven countries do not have a government-mandated drinking age, while 11 countries ban the consumption of booze entirely.

What did cowboys call a meal? ›

Cowboys in the United States relished similar "chuck" (also called grub or chow). Canned and dried fruit, "overland trout" (bacon), beans, fresh meat, soda biscuits, tea, and coffee. Breakfast might include eggs or salt pork. Eggs, sometimes shipped west for considerable distances, sometimes went bad.

Did cowboys take showers? ›

Most folks on the frontier bathed in rivers or ponds when they were available or took sponge baths from a metal or porcelain basin. But there were plenty of people who seldom did that! Early homesteaders had to carry water from a stream, river or pond.

How many times a day did cowboys eat? ›

On most days, cowboys were served two meals out of the chuckwagon: breakfast and the evening supper, with a noon meal usually taken horseback and served from a cowboy's saddle bags.

Is J&B Scotch cheap? ›

J&B Rare whisky is an affordable option that delivers on taste and quality, so it's no wonder that it's one of the most popular Scotches on the market. If you're looking for a go-to whisky that won't break the bank, J&B Rare is a great choice.

What does BTB mean in bourbon? ›

Buffalo Trace Bourbon Whisky (BTB)

How do you drink J&B whiskey? ›

Fill a tall glass with ice cubes. Pour J&B Rare Blended Scotch Whisky and orange juice into the glass. Using a jigger, measure 50ml J&B Rare Blended Scotch Whisky and 125ml orange juice into the glass. Garnish with a slice of orange.

What was alcohol called in the Bible? ›

Alcoholic content

Yayin and oinos (which in the Septuagint also often translates most of the Hebrew words for alcoholic beverages listed above) are commonly translated "wine", but the two are also rarely, and perhaps figuratively or anticipatorily, used to refer to freshly pressed non-alcoholic juice.

Who was the first drunk in the Bible? ›

After the account of the great flood, the biblical Noah is said to have cultivated a vineyard, made wine, and become intoxicated. Thus, the discovery of fermentation is traditionally attributed to Noah because this is the first time alcohol appears in the Bible.

What is the drink of God? ›

In the ancient Greek myths, ambrosia (/æmˈbroʊziə, -ʒə/, Ancient Greek: ἀμβροσία 'immortality'), the food or drink of the Greek gods, is often depicted as conferring longevity or immortality upon whoever consumed it.

Why do you put drops of water in whiskey? ›

Drops of water can neutralize that change in flavor. Changes also occur when you add ice to whiskey. Fewer molecules will evaporate from the top of your glass, owing to the lower temperature. Drops of water can rebalance that, making a flavor seem less intense even at a lower temperature.

Why soda is added to whisky? ›

Adding still water to whisky opens up the liquor's flavor, and club soda will do the same. It also brings in a little effervescence to make it even more invigorating. The amount of soda is really up to you; some people prefer it in an old-fashioned glass while others like this drink as a highball.

Should you put ice in whiskey? ›

“Whisky, particularly if it's cask strength, can actually have its flavours amplified by adding a little water. But, add ice, and you're going to dilute the flavours. The best way to drink whisky will always be neat.”

How much did a shot of whiskey cost in the Old West? ›

Saloons were a cheap form of entertainment. A glass of beer cost 5 cents, a shot of whiskey 25 cents (two bits) and a premium cigar another 5 cents. A visit to a soiled dove in one of the nearby “cribs” to top off the night might cost him another dollar.

How much did people in the Old West drink? ›

Many people began the day with an 'eye opener' and closed it with a nightcap. People of all ages drank, including toddlers, who finished off the heavily sugared portion at the bottom of a parent's mug of rum toddy. Each person consumed about three and a half gallons of alcohol per year.”

How much was a shot of whiskey in the Wild West? ›

Western nineteenth-century saloons were traditionally identified as single bit or two bit saloons: i.e. they either charged a single bit (12.5 cents) for a beer, a glass of whiskey, or a cigar; or they charged twice that amount - 25 cents for each.

Did people drink more alcohol in the 1800s? ›

In 1790, we consumed an average of 5.8 gallons of absolute alcohol annually for each drinking-age individual. By 1830, that figure rose to 7.1 gallons! Today, in contrast, Americans consume about 2.3 gallons of absolute alcohol in a year.

How much did saloon girls make in the Old West? ›

Earning as much as $10 per week, most saloon girls also made a commission from the drinks they sold. Whiskey sold to the customer was generally marked up 30-60% over its wholesale price.

What do cowboys eat? ›

Cowboys in the United States relished similar "chuck" (also called grub or chow). Canned and dried fruit, "overland trout" (bacon), beans, fresh meat, soda biscuits, tea, and coffee. Breakfast might include eggs or salt pork.

How much was $1 in the Wild West? ›

In 1899, one dollar was worth $31.22 in today's money. This is funny because beans cost 1$ in game. It also means that the robberies where you can make a million or even just 300 dollars are actually much more profitable than we normally see due to this inflation.

How much did a bottle of whiskey cost in 1960? ›

Buying power of $7.42 since 1952
YearUSD ValueInflation Rate
1958$7.86-0.10%
1959$7.981.57%
1960$8.091.28%
1961$8.140.60%
67 more rows

How strong was alcohol in the 1700s? ›

No matter how well made the beer was, it would eventually go bad. This process was slowed by the amount of alcohol and hops in the beer and by keeping the beer from being exposed to air. Because of this, beer for export to the colonies was probably very strong (7 to 8% alcohol) and very highly hopped.

What is the oldest known alcoholic? ›

Chemical analyses recently confirmed that the earliest alcoholic beverage in the world was a mixed fermented drink of rice, honey, and hawthorn fruit and/or grape. The residues of the beverage, dated ca. 7000–6600 BCE, were recovered from early pottery from Jiahu, a Neolithic village in the Yellow River Valley.

When did humans first get drunk? ›

Humans invented alcohol many times independently. The oldest booze dates to 7,000 BC, in China. Wine was fermented in the Caucasus in 6,000 BC; Sumerians brewed beer in 3,000 BC.

Which country drinks the most alcohol? ›

Belarus, a country that drinks the most liters of pure alcohol than any other country in the world, was also classified as having one the riskiest pattern of drinking.

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