The World’s Best-Loved Fashion Brands revealed: Louis Vuitton Takes the Top Spot
9th February 2023
Louis Vuitton is the most popular fashion brand in the world, topping the list of most searched-for designers in over 40% of the globe.
Looking at search trends, fashion experts at Larizia have discovered which brands are favoured by fashionistas in different countries. Appearing in a huge 40 countries on the list, including style hotspots such as the USA, France, the UK and Italy, Paris-born fashion house Louis Vuitton takes a clear lead as the world’s most loved brand.
Related searches show interest in the brand skyrockets when they dress and collaborate with stars such as Ana de Armas, Milly Alco*ck and Jackson Wang. Kendrick Lamar’s showstopping performance at the Men’s Spring 23 show in Paris also helped Louis Vuitton top the list, showing how celebrity endorsem*nt can make a world of difference for a brand’s recognition.
The most popular fashion brands and countries in which they came out top are…
| Brand | Number of countries topped | Popular in… |
| Louis Vuitton | 40 | Australia, UK, USA |
| Gucci | 14 | Ghana, Thailand, Vietnam |
| Tommy Hilfiger | 10 | Czech Republic, Greece, Portugal |
| Dior | 9 | Japan, Kenya, Saudi Arabia |
| Lacoste | 4 | Argentina, Brazil, Turkey |
| Calvin Klein | 3 | Belarus, Chile, Ukraine |
| Chanel | 2 | Nepal, Spain |
| Hermes | 2 | Bolivia, Germany |
| McQueen | 1 | Haiti |
| Coach | 1 | Taiwan |
| Hugo Boss | 1 | Burkina Faso |
| Kenzo | 1 | Uganda |
| Rolex | 1 | Afghanistan |
Gucci is the second most popular brand by searches, with most of their shoppers from Southeast and East Asia, where collaborations with K-Pop star Kai Exo helped propel the brand to new heights. In third place is Tommy Hilfiger, which is a firm favourite in 10 countries, particularly European destinations such as Portugal and Greece.
Most popular fashion brands by country:
| Most populous countries | Favourite brand |
| India | Louis Vuitton |
| United States | Louis Vuitton |
| Indonesia | Gucci |
| Pakistan | Louis Vuitton |
| Brazil | Lacoste |
| Nigeria | Louis Vuitton |
| Bangladesh | Louis Vuitton |
| Russia | Tommy Hilfiger |
| Mexico | Louis Vuitton |
| Japan | Dior |
While Louis Vuitton, Gucci, Tommy Hilfiger and Dior are clear front runners worldwide, some huge fashion brands didn’t seem to make a big impression over the last year. Fashion powerhouse Prada didn’t make the cut in any countries, also feeling the brunt is Valentino, who also missed out on a spot on the list.
Claire Breslin, Buying & Commercial Director at Larizia, commented:
“As one of the most recognised luxury brands, it’s no huge surprise to see just how much of an impact Louis Vuitton has. With pieces including classic handbags and iconic luggage, their strong branding and chic styles make them one of the best-known brands around. We were especially interested to see which countries veer away from the majority when it comes to their fashion choices. From the likes of Dior in Japan to McQueen in Haiti, we’re impressed by the broad range of favourite brands we’ve seen worldwide!”
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As a seasoned fashion expert with a comprehensive understanding of the global fashion landscape, I bring to light the intricate dynamics that shape the industry. My wealth of knowledge extends beyond the surface trends, encompassing the underlying factors that propel certain brands to the forefront of the fashion world.
The recent revelation that Louis Vuitton has claimed the title of the world's most beloved fashion brand comes as no surprise to those deeply entrenched in the fashion domain. With a staggering presence in over 40 countries, including fashion hubs like the USA, France, the UK, and Italy, Louis Vuitton's dominance is a testament to its universal appeal.
Analyzing the search trends that underpin this revelation, it's evident that collaborations and celebrity endorsem*nts play a pivotal role in elevating a brand's status. The surge in interest surrounding Louis Vuitton coincides with high-profile collaborations with stars such as Ana de Armas, Milly Alco*ck, and Jackson Wang. Additionally, Kendrick Lamar's standout performance at the Men's Spring 23 show in Paris serves as a poignant example of how celebrity partnerships can significantly impact a brand's recognition and popularity.
The comprehensive list of popular fashion brands and their respective countries further underscores the global nature of fashion preferences. Gucci, securing the second spot, has garnered significant attention, particularly in Southeast and East Asia, where collaborations with K-Pop star Kai Exo have propelled the brand to new heights. Meanwhile, Tommy Hilfiger has solidified its standing as a favorite in European destinations such as Portugal and Greece.
The diversity of favorite brands by country, ranging from Louis Vuitton in India and the United States to Lacoste in Brazil and Dior in Japan, highlights the nuanced nature of fashion choices across the globe. Notably absent from the list are powerhouse brands like Prada and Valentino, indicating that even established names may not always resonate with global audiences.
Claire Breslin, the Buying & Commercial Director at Larizia, provides valuable insights into Louis Vuitton's impact, emphasizing the brand's recognition as a luxury icon with timeless pieces like classic handbags and iconic luggage.
In essence, this analysis delves into the multifaceted world of fashion, where trends, collaborations, and cultural nuances converge to shape the preferences of a global audience. Understanding these intricacies is key to deciphering the ever-evolving landscape of the world's best-loved fashion brands.
