The Yankees Cap Goes Viral in Brazil: ‘Is It Basketball?’ (Published 2023) (2024)

FAQs

Why is the Yankee cap so popular? ›

"Some of the research we've seen is that the Yankee logo is a sign of quality," said Jim Small, MLB's senior vice president for international. "There's a certain brand equity that the Yankees have ... that while maybe people don't know it's connected to a baseball team, they know that it is about quality.

Spike Lee changed everything.

"Back in '96, Spike Lee called and asked us to make him the Yankees baseball cap in red," says Chris Koch, CEO of New Era. "That moment started the fashion, street culture side of our business. It changed the way the world looked at headwear."

In Brazil, soccer is life, and baseball confounds. But a few days in any of Brazil's metropolises or beyond will make clear that, regardless, the Yankees cap is perhaps the country's hottest headwear. It is ubiquitous on the beaches of Rio, and in the bars of São Paulo.

The name '47 honors the heritage of the founding of the business. Fueled by their entrepreneurial spirit and love of baseball, the D'Angelos became the founding fathers of the sports licensed industry of today. Arthur and Henry were well-known to the Red Sox, including players Ted Williams and Carl Yastrzemiski.

Sports Fandom: The "NY" logo is closely linked to various New York City sports teams, including the New York Yankees (baseball) and the New York Knicks (basketball). Enthusiasts of these teams may sport "NY" hats to express their allegiance and support.

A navy blue cap with a white interlocking "NY" logo is worn with both uniforms.

The 1927 Yankees were known as the “Murderers' Row” for a reason. It is considered by plenty of historians as the greatest baseball team in the history of the game and it's easy to see why. For starters, the Yanks led the league with 975 runs scored in 155 games.

While you may have heard you can wash a hat in the dishwasher or washing machine, it's best to stick with hand washing to avoid bending the hat out of shape. Some parts of your hat, specifically the bill, are structured items, making hand washing helpful for preserving its specific shape.

Harold Koch, son of New Era founder Ehrhardt Koch, created the 59FIFTY to make hats more uniform within MLB. Sources vary on the meaning of its name: it might be the cap's original catalogue number, 5950; its model number; or the roll of fabric Koch used while producing the original design.

Do you take off sticker Yankee cap? ›

In conclusion, the overall decision of whether or not you should take or keep the stickers on your fitted is that you should always take them off because it looks better and nobody thinks anything of it.

Not in restaurants, in someone's home, at the dining table, at church, a funeral, in a classroom, in a museum, at a movie or performance theatre… on and on. There is absolutely no purpose to keeping your hat on… not even when you are having a bad hair day or need to cover up a bald spot on your head.

Hat-making today is more gender-neutral. The products can be worn by anyone as long as the hats match the rest of the person's outfit.

Baseball is traditionally practiced mostly by the Japanese communities in Brazil. It is not very popular in the country, but with the cable TV coverage of the games, baseball is also gaining fans among non-nisseis.

1. New York Yankees: The king stays the king. Hard to imagine anyone knocking this off.

Here are some factors contributing to the popularity of baseball caps: Versatility: Baseball caps are versatile accessories that can be worn with various casual outfits. They pair well with jeans, shorts, T-shirts, and even sportswear, making them suitable for a wide range of occasions.

The Birth of an Icon. By 1950, New Era was the only independent cap maker supplying caps to big league baseball teams. Its impressive roster of clients included many of the 16 teams at the time like the Brooklyn Dodgers®, Cincinnati Reds®, Cleveland Indians® and Detroit Tigers®.

Recent News. New York Yankees, American professional baseball team based in the borough of the Bronx in New York City. One of the most famous and successful franchises in all of sports, the Yankees have won a record 27 World Series titles and 40 American League (AL) pennants.