Chapter: 11th Textiles and Dress Designing : Chapter 15 : Introduction to Fashion
Fashion theories indicates the process of fashion ideas.
THEORIES OF FASHION Fashion theories indicates the process of fashionideas. The theories explain the fashion trend. It also tells about how fashionmoves from one stage to other stage. There are three theories of fashion(Figure 15.2). ·Trickle down theory ·Horizontal-flow theory
·Trickle up theory.
Trickle Down Theory
·This is the oldest theory of fashion
·It indicates the true fashion
·It starts from top social level people to lowsocial level people.
·Royal families introduced the fashion in oldendays.
·Gradually upper class people copy them and thenby the lower class of people.
·Fashion pass from fashion leaders to the lowerclass people also.
·Example- Jeans, Asymmetrical tops.
Horizontal-Flow Theory
·This is also called as Trickle Across Theory.
·In 20th century fashion became similar to alllevels of people at the same time.
·Fashion is not created by any section of people.
·Celebrities give an identity to fashion.
·Various designers introduce new fash-ions inaffordable prices.
·High priced garment styles are copied andproduced in mass.
·Examples - jogging suits, bell bottom and kurtastyle tops.
Trickle Up Theory
·This theory is a newer theory.
·It is purely an idea of youngsters.
·Fashions pass from youth to the aged people.
·This is also called street fashion.
·Youth create new mix and match styles.
·Fashion gradually moves from lower class peopleto fashion leaders.
·Example- Denim, glitter tops, T shirts, metalshine garments.
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11th Textiles and Dress Designing : Chapter 15 : Introduction to Fashion : Theories of Fashion | Textiles and Dress Designing
