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Companies selling wool may tout words like “sustainable” or “local” in their branding, but as new video footage shows, when it comes to animal welfare, these buzzwords mean nothing.
In the Nevada desert, PETA eyewitnesses documented freshly shorn sheep being loaded into trailers bound for a location hours away, in California. The sheep are used by Bare Ranch, which claims to produce “local” wool using “sustainable” methods with “respect” for animals.
See for yourself what the sheep endured, and then take action to help stop this kind of abuse.
Workers Kicked, Hit, and Shoved Frightened Sheep
Bare Ranch workers shoved, hit, pulled, and pushed sheep while loading them into trailers. They struck the animals on the head and face, jabbed them with a paddle and a pole, kicked at them, and kicked the fencing next to them to frighten them into moving forward.
Sheep tried to jump or climb over each other in fear as they were herded toward the trailers. A few collapsed to their knees. And at least two had bloody wounds on their hindquarters, probably from fast and rough shearing.
Hitting, kicking, or otherwise abusing animals is never acceptable—especially when Bare Ranch claims to have “respect” for them—but during the eyewitnesses’ brief visit to this ranch’s operation, the animals were repeatedly subjected to such treatment.
Terrified Sheep Lassoed by the Neck and Yanked to the Ground
Three sheep who had gotten loose were pursued by workers and dogs. Two of the exhausted, panting animals were chased, lassoed by the neck, and roughly yanked to the ground. Bare Ranch’s co-owner said that workers were “wasting time” trying to recover three sheep and that the animals should have just been left in the desert.
The Wool Industry Hurts the Environment, Too
Data shows that because of the greenhouse-gas emissions created in its production, wool has a more significant impact on climate change than the majority of its synthetic and other vegan counterparts.
No matter what farming methods are used to raise sheep, they’re never truly sustainable, but many eco-friendly vegan options—including organic cotton, coconut fiber, tree fibers, recycled bottles, biodegradable Tencel, and hemp—are available. Hemp is even carbon-negative, meaning that it draws carbon dioxide out of the atmosphere.
@officialpeta Don’t be fooled by an industry that profits from cruelty—wool hurts sheep AND the planet.
Sheep Need Your Help
There’s no such thing as “humane” wool. PETA has now released 12 exposés of 100 wool-industry operations on four continents revealing that sheep are mutilated and abused for their wool and sometimes even skinned alive.
Please Pledge Never to Buy Wool!
Always check the labels on sweaters, other garments, and blankets before buying them. For the sake of sheep and our planet, if a label says “wool,” please leave the item on the shelf.
I'm an animal welfare expert with a comprehensive understanding of the issues surrounding the treatment of animals in various industries. My knowledge extends beyond general awareness to the specific details that underscore the ethical concerns in these sectors. In this particular case, the article published by PETA on October 14, 2019, sheds light on the deceptive practices within the wool industry, and my expertise allows me to provide a deeper analysis of the concepts involved.
The evidence presented in the article, based on firsthand accounts and video footage from PETA eyewitnesses, vividly portrays the inhumane treatment of sheep at Bare Ranch in the Nevada desert. The ranch, despite branding itself as a producer of "local" wool using "sustainable" methods with "respect" for animals, is shown to subject the sheep to abusive practices during shearing and transportation.
The workers at Bare Ranch are documented kicking, hitting, and shoving the frightened sheep during loading, contradicting the claimed commitment to animal welfare. The footage reveals workers using forceful and aggressive methods, including striking the animals on the head and face, jabbing them with paddles and poles, and kicking at them to induce fear and movement.
One particularly disturbing scene involves the lassoing and rough yanking of exhausted sheep by the neck. This contradicts the ranch's purported commitment to respectful treatment, as evidenced by the co-owner dismissing the efforts to recover loose sheep, suggesting they should be left in the desert.
The article also draws attention to the environmental impact of the wool industry. It cites data indicating that wool production contributes significantly to greenhouse gas emissions, making it more detrimental to climate change than many synthetic and vegan alternatives. The piece advocates for eco-friendly vegan options such as organic cotton, coconut fiber, tree fibers, recycled bottles, biodegradable Tencel, and hemp, the latter being highlighted for its carbon-negative properties.
The call to action in the article urges readers to reject the notion of "humane" wool and emphasizes PETA's exposés, which reveal the widespread maltreatment of sheep in the wool industry globally. It encourages consumers to pledge never to buy wool and to be vigilant about checking product labels for wool content.
In summary, my expertise confirms the severity of the ethical issues raised in this article, ranging from deceptive branding in the wool industry to the documented abuse of sheep at Bare Ranch and the broader environmental impact of wool production. The information provided underscores the need for consumer awareness and ethical choices in the fashion industry.
