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After decades of customers calling for more natural haircare products designed specifically for kinky, curly hair textures, a powerful shift is underway. In recent years, we've seen the emergence of so many new Black-owned haircare brands. Pioneers such as Shea Moisture and Carol’s Daughter have been joined by Black-owned haircare companies like Pattern Beauty, Grace Eleyae and many more in offering an inclusive array of products catering to all hair types.
Ahead, we've rounded up 56 Black-owned hair products to shop right now (and always). We've included a range of product categories here to address all kinds of hair issues, including hair masks, scalp exfoliators, weave extensions, shampoo, conditioners and serums, from companies like Bread Beauty Supply, Mielle Organics, Girl+Hair and Hairbrella that are making waves in the Black beauty market.
Of course, there are so many great Black-owned businesses to shop, across lifestyle sectors from beauty to fashion. After shopping these Black-owned hair products, you can discover more new brands to try by checking out our favorite categories:
Black-owned brands on Amazon | Black-owned clothing brands | Black-owned soap companies | Black-owned gift ideas
Popular product to check out: EveryDay Shea Shampoo and Conditioner, $35
Olowo-n’djo Tchala met and fell in love with Prairie Rose Hyde, and the two created Alaffia, which seeks to give back through empowerment projects. The line uses natural ingredients, and the products are vegan. The EveryDay Shea Shampoo and Conditioner is for normal to very dry hair. It cleanses, moisturizes and protects with the help of shea butter. Alaffia is also a Good Housekeeping Sustainable Packaging Award winner.
Popular product to check out: Moisturizing Leave-In Conditioner, $16
Created by dermatologist Camille Verovic after a "big chop," Girl+Hair is designed to provide nourishing, healthy vitamins to damaged hair. This leave-in uses shea butter and tea tree oil to promote a healthy, clean scalp.
Popular product to check out: Hydrating Finishing Balm, $23
Anthony Dickey is known as the "texture guru." His brand, Hair Rules, features products designed for kinky, curly and wavy hair textures. This Hydrating Finishing Balm features glycerin, panthenol, olive oil and Hawaiian ginger root extract for a shiny yet non-greasy look.
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Popular product to check out: Jojoba and Tea Tree Scalp Oil, $11
From the brand's perspective, Earth’s Nectar was created to help people repair dry, damaged curls and coarse strands. The brand focuses on using natural ingredients to replenish and revive your hair. This scalp oil is meant to soothe the scalp while also fighting against dandruff.
Popular product to check out: Rose Water Cream Shampoo, $15
Rose Ovensehei birthed Flora & Curl after making the decision to embrace her natural hair. After years of relaxing her hair, Rose wanted to formulate products that would heal her scalp without any harsh ingredients. This Rose Water Cream Shampoo blends rose water, enriched with camellia extract and oat silk proteins to nourish dehydrated hair.
Popular product to check out: Detoxifying MangoMint Conditioner, $10
Created by Pamela J. Booker, Koils by Nature's motto is "blending the essence of beauty with the purest of nature." Born out of Booker's desire to create healthy products for natural hair, check out the brand's Detoxifying MangoMint Conditioner, which is designed to clear out buildup and strengthen curls.
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Popular product to check out: Crown Control, Curl & Twist Cream, $14
Named after his grandfather Frederick Benjamin, founder Michael James developed his grooming line to help Black men struggling with dry scalps and razor bumps. Included in his collection is the Crown Control Curl & Twist Cream formulated to hold hair like gel, while offering a lightweight, water-based feel.
Popular product to check out: Sweet Potato Pie Hair Cream, $16
Just like the popular vegan recipes Tabitha Brown shares on her social platforms, the multi-hyphenate's haircare line features plant-based ingredients that are just as nutritious for coarse and textured hair types. Case in point: The brand's sweet potato pie hair cream. It's made with sweet potatoes, vanilla and cinnamon for a lightweight, smooth feel to define and moisturize curls.
Popular product to check out: Hydrating Shampoo, $24
Ceci Kurzman launched OurX in 2021 to give Black women with 3A to 4C textures an all-encompassing scalp and haircare routine. For hair wash day, the brand's hydrating shampoo not only refreshes strands, but it's also formulated to balance the scalp, lock in shine and moisture and promote growth.
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Popular product to check out: Plumping Deep Conditioner, $32
Sisters Whitney and Taffeta White teamed up in 2015 to share non-toxic, budget-friendly haircare with the masses. Their reparative, plumping deep conditioner has ingredients like bamboo extract and hyaluronic acid to soften hair and seal in moisture.
Popular product to check out: Oil Moisturizer Hair Lotion, $9
The Luster's Pink legacy dates back to the mid-1950s with formulas developed by founder Fred Luster, Sr. for clients at his Chicago, Illinois, barbershop. Today, you can find just as popular products, like the brand's oil moisturizer hair lotion that's loaded with vitamin E and provitamin B5 to revive and condition damaged hair.
Popular product to check out: Master Cleanse, $15
Actress Taraji P. Henson created TPH By TARAJI to help women care for their hair and scalp, whether worn in a protective, chemically treated or natural style. The master cleanse is a scalp rinse formulated to remove buildup with hazel water, eucalyptus oil and tea tree oil.
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Popular product to check out: Power Potion, $55
After observing the use of rice water as a beauty ingredient within Asian cultures, actress La La Anthony decided to experiment with it and noticed positive results in her own scalp and hair. The Power Potion is a daily leave-in treatment featuring rice water extract, biotin and arginine made to strengthen hair and stimulate scalp follicles.
Popular product to check out: Hair Detangler Brush, $18
Founder Tiffany Clements launched Melanin Crown with a moisturizer back in 2015. Since then, she's transformed her brand with hair tools like the detangling brush, which has eight flexible claw bristles that help tackle knots in straight, wavy, curly and coily textures more easily.
Popular product to check out: Coil, Kink & Curl Styling Cream, $14
Entrepreneurs Kim Etheredge and Wendi Levy Kaaya co-founded Mixed Chicks in 2004 to amplify haircare for multicultural hair textures. In the market for a multipurpose styling product? The Coil, Kink & Curl Cream is infused with six essential oils and can be used for Wash & Gos, finger styling, two-strand twists and more.
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Popular product to check out: Luxury Shower Cap, $24
Grace & Company's designs are inspired by founder Kimanee Mason's upbringing in the Jamaican countryside. Like all products in her collection, this luxury shower cap is functional and stylish.
Popular product to check out: Coconut Shea Curl Defining Creme, $10
After suffering a hair-damaging chemical burn when she was 11, Jasmine Lawrence says she started EDEN Bodyworks in 2004 to address the lack of natural haircare products on the market. This curl-defining crème features coconut oil, shea butter, aloe, avocado oil and other moisturizing ingredients that provide a medium hold while also defining your natural curl pattern.
Popular product to check out: Repairing Edge Control, $9
The award-winning actress adds another hyphen to her title with her haircare line, Flawless by Gabrielle Union. When it comes to edge control, Union offers a product packed with reparative acai palm oil, while biotin and passionfruit seed oil are meant to combat flakes and build-up.
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Popular product to check out: Family Pack (7 pcs), $40
The PuffCuff is a modern twist on the trusty banana clip. It keeps your hair in place without causing unnecessary and painful pulling and tugging. Ceata E. Lash created the brand after realizing that there weren't enough products for her thick hair.
Popular product to check out: Moisturizing Lotion, $18
Shari Hicks-Graham, M.D., created LivSo to help others battling difficult scalp and hair conditions. The moisturizing lotion is lightweight with a nutrient-rich formula that helps condition dry scalps.
Jacorey Moon
Commerce Editor
Jacorey Moon is Gear Patrol’s associate style editor, formerly atPEOPLE and Footwear News. He’s most likely gawking over someone’s outfit onInstagram or trying to find his way to the nearest record store.
Nashia Baker
Commerce Editor
Nashia Baker is a commerce editor at Hearst Magazines; she covers all things home and lifestyle across brands such as Oprah Daily, Cosmopolitan, Delish, and Esquire. Before joining Hearst, she highlighted small business owners, creatives, and the best shoppable content.
