These Are Gen Z’s 15 Biggest Hobbies - YPulse (2024)

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These Are Gen Z’s 15 Biggest Hobbies - YPulse? ›

According to Morning Consult's survey, YouTube is the most-used platform for Gen Z — with 88% spending their time on the app: Coming in at the number two spot is Instagram at 76% — hinting that the platform isn't “over.”

Gen Z consumers are more likely to buy sustainable, high-quality, products. 73% of Generation Z consumers are willing to pay 10% more for sustainable products, according to a report from First Insight. They value personalised products and are often drawn to brands that share their point of view on political issues.

Among other popular hobbies there are: crafting, dancing, sewing or knitting, travelling, movies, photography, shopping and different outdoor activities, such as hiking and running.

And it looks like Gen Z is indeed shaping up to be a homebody generation as well: Looking at their favorite activities by age, 13-18-year-olds are the most likely to say they “go out with friends” for fun in an average night, but playing video or mobile tops their list, followed by watching TV or movies.

Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend six or more hours per day on their phones. Digital natives often turn to the internet when looking for any kind of information, including news and reviews prior to making a purchase.

You'll find that they are quite different from the previous generations. Gen Z prioritises positive relationships, work-life balance, schedule flexibility, and job stability. 90% of them want human interaction at work and direct communication from their co-workers.

'Devastating – economically, socially and much more'

In the short term, Gen Z's stress is leading to ambivalence and withdrawal in their professional lives. According to 2022 data from Gallup, they are the most disengaged group at work. They also report more overall stress and work-related burnout than other cohorts.

Gen-Z is driven by their passionate desire for a better world. While they pursue happiness through new, tech-mediated experiences and social networks, the things that reflect their present state of happiness have little to do with technology.

"Cooking & baking" and "Reading" are the top 2 answers among U.S. consumers in our survey on the subject of "Most popular hobbies & activities". The survey was conducted online among 59,934 respondents in the United States, in 2022.

What does Gen Z spend their money on? ›

Social media platforms, video games, and social media groups are the top places that young people are finding community overall—but Gen Z and Millennials' top responses are not the same.

Gen Z Is Saving Money

Of those surveyed, 69.1% are currently saving some amount of money. And within that group, 56.4% are putting money away for their first home. It makes sense that this demographic has prioritized saving for a house.

They are pragmatic and value direct communication, authenticity and relevance. They also value self-care. They may be more likely than older people were when they were the age of the Gen Zers to question rules and authority because they are so used to finding what they need on their own.

According to a February 2022 Ogilvy study, 70% of Gen-Zers say their mental health needs the most attention or improvement. And an American Psychological Association report found that Gen-Z is more likely to report mental health concerns than any other demographic group.

They're impulsive. Another weakness of Gen Z is that they can be quite impulsive. With instant gratification being so easily accessible, this generation has difficulty waiting for anything. They want what they want and they want it now!

In most surveyed countries, a higher proportion of Gen Z respondents said their mental health was poor or very poor when compared with other dimensions of health (16 percent in Gen Z and 7 percent for baby boomers).

Students fear a lack of finances and fulfilment

The greatest fears for Generation Z centre on not achieving their hopes and dreams for the future.

What animals do Gen Z like? ›

Gen. Z's favorite aquarium animals are sharks, followed by dolphins, turtles, and jellyfish.

The study found that about half (49%) of millennials surveyed want to work fully remote, whereas only 27% of Generation Z (Gen Zers) feel the same way; they're much more likely than average “to be seeking in-person” work opportunities.

If those answers are "anxious" and "no," respectively, there's good news: Lucht says there are four types of hobbies to explore: physical, cerebral, creative, and community or service-oriented.

Walk, swim, rollerblade, dance, hike, trampoline or just wiggle, but get that body moving. Healthy living is part of having a balanced life and with so many options to choose from these days there is something for everyone.

They're the only age group to already spend under an hour per day watching, and much of that time is spent browsing the internet at the same time. Instead, Gen Zers' TV time is headed to social media—which includes digital video—where they spend the bulk of their time with media.

Animal rights and education are new to their top causes

Our data shows Gen Z is more likely to say this is an issue they're passionate about right now (28%) than Millennials (22%), likely because the majority are currently in the education system, whereas few Millennials are still in school.

Generation Z spends an outsized portion of their income on eating out, mobile devices, transportation and housing.

What is Gen Z buying the most of? ›

According to a recent survey of Gen Z's shopping habits, the top products consumers in this age group (defined as those aged 18 to 24) purchase online are those in the clothing and shoes category. As many as 65% of Gen Z shoppers—or close to two in three—say they get these items over the internet.

Mental health is another important issue for Gen Z. Due to the high demands of modern life, this generation is more prone to anxiety and stress than any other before it. In response, members of Gen Z are working to destigmatize mental health issues and break down barriers to seeking help.

Gen Z is often motivated by a sense of purpose and may be drawn to jobs and companies that align with their personal values and beliefs. As a manager, you can help motivate your Gen Z employees by ensuring that their work is meaningful and has a positive impact on others.