Tarte Cosmetics' Shape Tape concealer quickly became a cult-favorite for its long-lasting, high-coverage formula. It is even a Shop TODAY editor-approved pick for helping to conceal dark circles — but it just got a serious upgrade. The brand recently released its Shape Tape Ultra Creamy concealer and it is even more creamy and luxurious than its predecessor.
"I love Shape Tape to spot-treat and contour, but under my eyes I like a little added moisture, so this is a launch that really speaks to me personally," Tarte founder & CEO Maureen Kelly told Shop TODAY of the new ultra creamy concealer. "You still get the full coverage our tartelettes love about Shape Tape plus a built-in eye cream that’s perfect for dry skin."
The first Shape Tape amassed more than 18,000 five-star reviews from Tarte shoppers and 92 percent of Ulta shoppers said they would recommend it to a friend. Being that the original Shape Tape sold out after its release five years ago, Kelly says the brand was a bit more prepared for this launch, but still "the response has been similar and I wouldn’t be surprised if we see it starting to sell out soon," she said.
The waterproof formula provides a matte finish and remains crease-proof for 12 hours, and also helps to smooth the look of fine lines and wrinkles while also reducing the look of pores. For an "instant eye lift," the brand says you'll only need to blend out three dabs of the concealer.
It's formulated with key ingredients such as prickly pear, vegan squalene, mango butter and shea butter that help to pack the under eye area with hydration and reduce the appearance of fine lines and wrinkles. Ingredients like parabens, mineral oil and gluten have been left out of the formula, as with all Tarte products. This new formula is suitable for all skin types, but is especially nourishing for dry or mature skin.
Since the only thing that has changed in the formula that so many people know and love is the addition of an eye cream, Kelly says you won't have to worry about searching for the right shade all over again.
"Both our original Shape Tape concealer and our new Shape Tape Ultra Creamy concealer come in 35 shades with five undertones," Kelly told us. "The shade ranges are the same too, so if you’re a 35N Medium in the original Shape Tape concealer, you’ll be the same shade in the new Shape Tape Ultra Creamy concealer."
In a clinical study conducted by Tarte, users found that the formula was hydrating, crease-proof, long-lasting and waterproof. Though the newest formula hasn't racked up any reviews just yet, over 180 shoppers indicated they were excited to try it for the hydrating benefits.
Tarte Cosmetics was founded by Maureen Kelly. She was pursuing a PhD in psychology at Columbia University when she decided to pursue her interest in cosmetics because she could not find effective makeup she liked; she wanted natural makeup that gave a glamorous look.
's newest concealer has the added benefits of an eye cream. Tarte Cosmetics' Shape Tape concealer quickly became a cult-favorite for its long-lasting, high-coverage formula.
Love shape tape™, but have dry or mature skin? This concealer was made for you! The iconic shape tape™ formula is upgraded with built-in eye cream for 24-hour hydration. Like the OG formula, shape tape™ ultra creamy delivers waterproof full coverage with a natural matte finish, but with added moisture.
Shape Tape Ultra Creamy is dubbed as 'eye cream in a bottle,' as it's a full-coverage Tarte concealer with a built-in eye cream that boasts 24-hour hydration! It has a moisturizing matte finish that's best suited for dry or mature skin types.
Our exclusive hydroflex technology™ makes this concealer for dry skin unlike any other. The formula moves with your skin so it'll never cake or restrict the natural movement of your facial expressions.
Maybelline Instant Eraser is America's best-selling concealer that does it all in just a click, it conceals dark circles, corrects blemishes and contours.
It's true love when we can actually commit to one specific product and buy it over and over again — and we've fallen for Jennifer Aniston's personal pick! See it! Get the Clé de Peau Beauté Concealer at Nordstrom with free shipping!
Particularly suitable for aging & drier skin, it has a waterproof formula that doesn't crease or sit in wrinkle lines, & it completely covers dark circles, redness & age spots, too.
These two iconic products have earned rave reviews and dedicated followings for their coverage, textures, and staying power: Tarte Shape Tape's full coverage and matte finish create an even, seamless result, while Nars Radiant Creamy Concealer's creamy texture and luminous effect offer a natural, radiant glow.
Most makeup artists and beauty editors fall under team foundation. Foundation is supposed to be the foundation of your makeup, so it only makes sense that it goes first. This is especially true if your goal is to hide skin unevenness, redness, or blemishes.
"I love Tarte's Shape Tape because this creamy, full-coverage concealer can be used to cover up blemishes and can help you sculpt your cheeks! It's so versatile and good for any makeup application," she says.
While this is marketed as a concealer for the eyes, it's actually a brilliant all-over concealer for mature skin thanks to the ultra-creamy, glycerin-rich formulation.
Tarte Shape Tape Radiant Medium Coverage Concealer
The Radiant formula of the Shape Tape lineup offers medium coverage, compared to the others that offer full-coverage, and is incredibly buildable and hydrating. This is the best option for dry skin or those who prefer a dewy finish.
Of the 31 concealer products we tested, the Tarte Shape Tape Full-Coverage Concealer (available at Tarte) scored the Best Overall honors. We love its long-lasting wear and buildable coverage. It excels at hiding skin discoloration without looking cakey or settling into fine lines.
Make sure your concealer is blended smoothly, then apply setting powder with a makeup sponge, powder brush, or setting brush.Let the powder sit while you finish your makeup for at least 5 to 10 minutes. This helps absorb any oils and really locks your concealer in. Then, gently dust it all off.
“Brushes help to work the product onto the skin instead of letting the concealer just sit on top of it,” says Melissa. Since too much product on the skin can cause creasing, using a brush to buff on the smallest amount of product is the best method for a flawless finish.
Offers better coverage than liquid concealer because of the thicker texture and opaque pigments. Ideal for normal, dry or sensitive skin. Choose your own coverage, from medium to full. Perfect for under your eyes.
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