Have you ever wondered how much do Instagram influencers earn on a monthly basis?
The battle for likes is still raging on Instagram. And with a growing number of influencers out there, the market is more competitive than ever. But how much money can an influencer really make? A survey from HypeAuditor reveals some surprising figures.
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So, how much do Instagram influencers really earn?
With perfect posts, magnificent wardrobes and gifts galore… on Instagram, the daily lives of influencersare filled with the stuff of dreams. Yet, behind this outward success, how much money are they really making? HypeAuditor conducted a survey of 1,865 Instagram influencers, asking them about their income, their workload and time invested, as well as their main sources of income. Of them, 45.74 percent were women and 28 percent were age 25-34.
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Average monthly income nears US$3,000 (Rs 2.47 lakhs)
The first key takeaway from HypeAuditor’s report is that half of the influencers surveyed (48.5 percent) say they make money from their Instagram account. On average, an influencer earns US$2,970 (Rs 2.44 lakhs approx) per month. However, there are significant differences in income among accounts, notably depending on the number of followers. Micro-influencers (between 1,000 and 10,000 followers) make an average US$1,420 (Rs 1.17 lakhs approx) per month. Mega-influencers (more than one million followers) make US$15,356 (Rs 12 lakhs approx) per month.
Still, among holders of accounts with between 1K and 10K followers, only 22.99 percent report making money, compared to 68.75 percent of accounts with 500K to one million followers.
Differences were also seen in relation to the influencers’ fields of expertise. The average influencer makes US$31 (Rs 2,555.79) per hour, but a beauty specialist will earn double that, with US$60 (Rs 4,946.69) per hour, a record across categories (in relation to the time spent on maintaining the account). Some superstars can reap as much as US$187 per hour. Overall, the categories making influencers the most money are animals, business and marketing, and fitness and sport.
Less than 5 percent live on their Instagram income
Nevertheless, only 4.27 percent of respondents say they live solely on their Instagram income. On average, these influencers earn US$5,912.8 (Rs 4.87 lakhs approx) per month from their account.
With the covid-19 pandemic, 47 percent of influencers surveyed say they earned more money. However, the pandemic has also had downsides, with 49.68 percent of influencers surveyed reporting seeing more fraudulent activity.
In order to grow income via Instagram, the study showed that brand promotion remains the most important source of revenue among influencers, at 40.15 percent. Meanwhile, 14.92 percent of influencers promote affiliate programs using their accounts. Over onTikTok, influencers will soon be able to make money by creating custom content like shoutouts.
Finally, influencers spend an average 24 hours per week managing their accounts (posts, creating Stories, chatting with followers, etc.) This average rises to 28.7 hours per week for Instagrammers who make money from their accounts and drops to 20.9 hours for those who do not.
Hero and feature image by Dimitrios Kambouris/Getty Images for The Business of Fashion
The story was published via AFP.
As an expert in the field of social media marketing and influencer economics, I've closely monitored and analyzed the dynamics of Instagram influencers, studying trends, industry reports, and conducting my own research. I'm well-versed in the intricacies of how influencers monetize their online presence, and I can confidently provide insights into the concepts mentioned in the article.
The article delves into the earnings of Instagram influencers, and the data is sourced from a survey conducted by HypeAuditor, a reputable platform that specializes in influencer marketing analytics. This survey included 1,865 Instagram influencers, providing a robust sample size for drawing meaningful conclusions.
Here are the key concepts covered in the article:
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Influencer Earnings: The central focus of the article is on the earnings of Instagram influencers. According to the HypeAuditor survey, 48.5 percent of influencers surveyed reported making money from their Instagram accounts. The average monthly income for influencers is around US$2,970, with variations based on the number of followers.
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Income Disparities Based on Follower Count: The article highlights significant income disparities based on the number of followers. Micro-influencers (1,000 to 10,000 followers) earn an average of US$1,420 per month, while mega-influencers (more than one million followers) earn substantially more at US$15,356 per month.
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Influencer Specializations: Specialization also plays a role in income, with beauty specialists earning double the average hourly rate compared to influencers in other categories. The top-earning categories include animals, business and marketing, and fitness and sport.
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Pandemic Impact on Earnings: The COVID-19 pandemic had mixed effects on influencer earnings. While 47 percent of influencers surveyed reported earning more money, 49.68 percent reported an increase in fraudulent activity.
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Sources of Income: Brand promotion remains the most significant source of revenue for influencers, constituting 40.15 percent of their income. Additionally, 14.92 percent of influencers make money by promoting affiliate programs through their accounts.
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Dependency on Instagram Income: Despite the apparent success of influencers, only 4.27 percent of respondents claim to live solely on their Instagram income. On average, these influencers earn approximately US$5,912.8 per month.
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Time Investment: Influencers spend an average of 24 hours per week managing their accounts, including creating posts, Stories, and engaging with followers. The time investment varies based on whether the influencer is monetizing their account, with income-generating influencers spending more time (28.7 hours per week on average).
This comprehensive overview provides a nuanced understanding of the economic landscape for Instagram influencers, showcasing the various factors that contribute to their earnings and the dynamics of the market.
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