This is the No. 1 top-selling grocery item in the US, according to Instacart shopping data (2024)

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US consumers sounding off on worsening 'shrinkflation' at the grocery store

FOX Business' Lydia Hu reports from a grocery store in Eastchester, New York, where 'shrinkflation' is hitting items like cooking oils and ice cream.

An online grocery store delivery and pick-up platform has revealed which is the top-selling grocery item in the U.S. and Canada.

Instacart, headquartered in California, shared its shopping data with FOX Business on Americans' add-to-cart preferences.

In fact, Instacart revealed that when it comes to this particular item, the company recently hit quite the "a-peel-ing" landmark: More than 1 billion bananas have been delivered by Instacart to date – making the yellow fruit the most popular grocery purchase.

THE MOST POPULAR HOT SAUCES IN EVERY STATE IN AMERICA

"While bananas are a big business everywhere in the country, Instacart data shows a clear pattern that folks in the Midwest and neighboring states have a higher share of banana purchases, especially in comparison to southern states and Hawaii," Laurentia Romaniuk, Instacart’s trends expert, told FOX Business.

This is the No. 1 top-selling grocery item in the US, according to Instacart shopping data (2)

Bananas run the world: If you took all the bananas delivered via Instacart and placed them end-to-end, it would make over 5 trips around Earth. For reference, the earth is 24,901 miles in circumference. (Instacart / Fox News)

"These regional differences bring to life how American diets differ based upon where you live, and while bananas may be the fruit of choice in Iowa, we can only imagine that people in Louisiana are munching on other delicious fruits harvested in the state like tomatoes and strawberries," she added.

Instacart also revealed a state-by-state map showing the percent of Instacart grocery orders that included bananas in 2022.

Check out the map infographic below, along with a look at the states that seem to love bananas the most and those that appear to overlook this nutrient-dense fruit.

PI DAY: AMERICA’S MOST POPULAR PIES, ACCORDING TO INSTACART

This is the No. 1 top-selling grocery item in the US, according to Instacart shopping data (3)

Bananas are big business: Percent of Instacart grocery orders that includes bananas in 2022. While Iowa has the highest share banana orders, Hawaii has the lowest share of orders. (Instacart / Fox News)

Top 5 states with the highest share of banana purchases:

1. Iowa

2. South Dakota

3. Minnesota

4. Colorado

5. Pennsylvania

INSTACART SEARCHES FOR CHOCO TACO UP 30,000% AFTER KLONDIKE DISCONTINUES DESSERT

This is the No. 1 top-selling grocery item in the US, according to Instacart shopping data (4)

Instacart has revealed that the number one food item sold on the grocery site is a fruit. The Midwest and its neighboring states lead the way with the highest purchases in bananas. (iStock / iStock)

Top 5 states with the lowest share of banana purchases:

1. Hawaii

2. Louisiana

3. Alaska

4. Alabama

5. Maine

This is the No. 1 top-selling grocery item in the US, according to Instacart shopping data (5)

Instacart has revealed bananas as the number one most sold grocery item in America — 1 billion bananas delivered via Instacart. (Instacart / Fox News)

"Instacart calculated the share of banana orders by dividing the number of orders from grocery retailers that contained bananas by the total number of orders from grocery retailers," according to Instacart.

In a company news release, Romaniukshared that Instacart staff sees bananas show up in grocery orders every week.

"In 2022, one in four carts contained bananas and this number has remained relatively consistent from year to year. As for the future popularity of bananas, they’re not going anywhere," Romaniuk added.

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Read the full blog post on Instacart.com.

This is the No. 1 top-selling grocery item in the US, according to Instacart shopping data (2024)

FAQs

This is the No. 1 top-selling grocery item in the US, according to Instacart shopping data? ›

Believe it or not, bananas are the top-selling grocery item delivered via Instacart in the United States and Canada, trumping all other grocery purchases by a longshot in terms of quantity.

What is the most popular item on Instacart? ›

Bananas are the top-selling grocery item delivered via Instacart in the United States and Canada, and the tropical fruit is also near the top of the charts in New York. But that doesn't mean Instacart's customers in the Empire State don't have their own idiosyncrasies. Kirby cucumbers, anyone?

What is the top-selling grocery item in the US? ›

While pantry staples and foods like chicken, milk, and eggs are probably frequently found in your grocery cart, none of these products have the distinction of being named the top-selling grocery item in the country. Instead, that honor belongs to bananas. That's right!

Who is the #1 grocer in the US? ›

Walmart is America's grocery king — and no one is close to stealing its crown. Walmart is the biggest grocery retailer in the US by a long shot. The company reported more than $264 billion in US grocery sales last year, continuing its dominance.

What is the most common item in US grocery carts? ›

"In 2022, one in four carts contained bananas and this number has remained relatively consistent from year to year. As for the future popularity of bananas, they're not going anywhere," Romaniuk added.

Is Instacart the most popular? ›

Not only was InstaCart the most downloaded grocery delivery app in the U.S. through most of 2022, but in May of the same year the third-party platform was also the most visited grocery website in the country, with a visit share of over eight percent.

Where is Instacart highest paying? ›

Highest paying cities for Delivery Driver in US
  • San Francisco, CA. $27.33 per hour.
  • Sacramento, CA. $24.52 per hour.
  • San Diego, CA. $24.81 per hour.

What is the most sold thing in America? ›

People buy a lot: clothes and fashion in general are the products that sell the most because people are not afraid of buying them online anymore.

What is the most frequently ordered food item in the US? ›

filters
  1. 1 Mashed potatoes86%
  2. 2 French Fries86%
  3. 3 Hamburgers85%
  4. 4 Cheeseburger83%
  5. 5 Grilled Cheese82%
  6. 6 Steak and Baked potato82%
  7. 7 Hash browns82%
  8. 8 Fried Chicken82%

What is the most popular supermarket? ›

filters
  1. 1 Aldi80%
  2. 2 M & S Food79%
  3. 3 Lidl75%
  4. 4 ASDA74%
  5. 5 Tesco73%
  6. 6 Tesco Express70%
  7. 7 Iceland69%
  8. 8 Sainsbury's69%

What is America's favorite grocery chain? ›

Costco. The big-box store scored an 85 out of 100, putting it in first place, tied with H-E-B and Publix. What's more?

What is the leading grocery retailer in the US based on sales? ›

U.S.: leading grocers 2022, by market share

In 2022, the leading 10 grocery stores in the United States held close to 60 percent of the total industry market share. Walmart held the top position with 25.2 percent, followed by Costco at just over seven percent.

What food do people buy the most? ›

Dairy goods (82%), fresh produce (80%), and snack foods (76%) are among the top grocery items people purchase. 74% of grocery shopping still happens in physical stores. Saturday from 10 a.m. to 1:59 p.m. is the most popular time to go grocery shopping.

What is the least purchased grocery item? ›

In 2018, baby food was the least commonly purchased grocery item, with only 3 percent of respondents purchasing it in the past year.

What is the biggest shopping cart ever? ›

The largest shopping trolley measures 16.60 m (54.46 ft) in height from ground to handle, with the basket 9.60 m (31.49 ft) in length and 8.23 m (27 ft) in width and with the wheels 1.20 m (3.93 ft) in diameter. It was created by Migros Ticaret A.S (Turkey) in Istanbul, Turkey, and unveiled on 14 June 2012.

What is Instacart top pay? ›

Instacart Personal Shopper Salary in California
Annual SalaryHourly Wage
Top Earners$44,904$22
75th Percentile$40,000$19
Average$31,320$15
25th Percentile$27,600$13

What's the most you can make on Instacart in a day? ›

The amount of money that Instacart shoppers can earn highly depends on the effort they will put into the job. For an 8-hour shift, the average pay is around $88 – $128. This value can go up to $300, assuming that they work in the top cities, get higher tips, work overtime, and make extra effort for the clients.

How do I get the most orders on Instacart? ›

Wait Near Instacart Hot Spots

One of the simplest ways to get more batches on Instacart is to wait near hot spots. This is basically a zone with a lot of stores, so the odds of getting an order from the zone is higher than other areas. The Instacart Shopper app has a map that shows you hot spots around your area.

How do you get the most money on Instacart? ›

Tips For Instacart Shoppers – How To Boost Your Hourly Income
  1. Choose Batches Carefully. ...
  2. Look For Peak Pay. ...
  3. Keep Your Receipt! ...
  4. Use Receipt Reward Apps. ...
  5. Always Communicate With Your Customer. ...
  6. Be Fast With Replacements. ...
  7. Bring An Insulated Food Bag. ...
  8. Use Other Gigs Like Instacart.

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