Santa Monica,
United States
Accessories / Apparel / Shoes
In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match ever...
In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers. TOMS Flash News
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TOMS Commemorates Mental Health Day
TOMS is celebrating World Mental Health Day by visiting the Al Noor Training Centre for Persons with Disabilities.
07/11/2023
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Halloween-Special from Toms
Toms drops its new glow-in-the-dark Baja slip-ons and Alpargata shows with the price range from $54-$60 for this Halloween season.
10/10/2023
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Toms Embarks on a Resale Initiative
Toms partners with thredUP to let its consumers resell their pre-used shoes and apparel in exchange for its website purchases credit.
03/08/2023
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Toms global net sales $76.6m in 2020
Toms global net sales $76.6m in 2020
22/09/2021
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Toms generated revenue of more than $200 million in 2020,...
Toms generated revenue of more than $200 million last year, down from almost $300 million in 2019. One positive is that the brand’s e-commerce unit had its biggest revenue year ever.
10/08/2021
TOMS Revenue and Financial Report 2022
Last fiscal year ended on December 31, 2022
Revenue per year
in Thousands of USD
2017 62.500
2013 10.100
2012 10.200
2011 10.300
2009 6.700
2008 1.300
Revenue & Income Statement Trend
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Revenue
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Operating margin
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Revenue and Income Statement Highlights
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FAQs
Though he is no longer an owner of TOMS, Mycoskie's leadership efforts have not stopped. He is currently a co-founder of the wellness program Madefor and is also investing in research into the use of psychedelics for therapeutic purposes.
Why did TOMS financial performance begin to decline after 2016? ›
Toms shoes financial performance began to decline after 2016 due to a number of factors. One of the main reasons was increased competition from other socially responsible brands that offered similar products and services. There is evidence to suggest that Toms shoes strategy was effective between 2006 and 2016.
What makes the TOMS Shoes business model unique and successful? ›
The Toms Shoes Business model is one-for-one. The one-for-one business model means the company donates one pair of shoes to someone in need for every pair of shoes it sells. This unique business model was invented by Blake Mycoskie, the founder of the company, after he saw some children in Argentina who had no shoes.
What is the Toms shoe strategy? ›
In 2006, TOMS founder Blake Mycoskie pioneered the One for One® model—giving away one pair of shoes for every pair sold, supporting larger health, education and community development programs through strategic partnerships. Today we give ⅓ of profits for grassroots good. When you wear TOMS, you Wear Good.
Why did TOMS go out of business? ›
One of the downfalls of the brand was that it relied too much on its trademark Alpargata slip-on, which made up half its revenue in the past. That especially hurt as Americans turned even more toward athletic-looking footwear—or not buying shoes at all—during the Covid-19 pandemic.
How much did Blake sell half of TOMS for? ›
In June, reports surfaced that Toms, best known for its canvas espadrilles, had hired bankers to explore a sale. Financial terms of the private transaction were not disclosed although sources told the New York Times that Bain's purchase of 50 percent of the company valued Toms at about $625 million, including debt.
What is the problem of TOMS? ›
There are several big problems with TOMS' model: by giving away shoes, it creates a dependency, and it disrupts local economies. Values and Capitalism points out that the TOMS model “needs improvement” because “giving away free stuff… almost always has a negative long-term impact on local economies.”
Does TOMS make a profit? ›
Toms (stylized as TOMS) is a for-profit company based in Los Angeles, California. Founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas, the company designs and markets shoes as well as eyewear, coffee, apparel and handbags.
Is TOMS a luxury brand? ›
Toms is one of the highest-ranked brands on LS:N Global's Luxury Matrix.
What is TOMS competitive advantage? ›
Their strategy is based on a differentiation strategy because some of the competitors don't offer the opportunity to give to others. TOMS enables their charitable work and social media presence generate interest for the company organically a difference of their competitors.
At TOMS, we are proud to wear our impact on our feet. Wear TOMS. Wear Good.
What do TOMS Shoes stand for? ›
The name TOMS derived from the term the "shoe for Tomorrow Project" and the first designs were based on the classic Argentinian Alpargata designs, also known as espadrilles. Blake started out by having a run of just 500 pairs made, within 6 months this had grown to 10,000.
Who are TOMS main competitors? ›
Top 7 toms.com Alternatives & Competitors
- drschollsshoes.com. 200,742. 55,949. 225.24K. -28.25% ...
- bornshoes.com. 285,697. 68,541. 142.88K. +22.96% ...
- clarks.com. 19,129. 8,748. 3.74M. -8.72% ...
- aerosoles.com. 82,460. 18,738. 690.64K. -4.02% ...
- dsw.com. 4,133. 749. 17.46M. ...
- thursdayboots.com. 50,800. 12,035. 1.23M. ...
- sofftshoe.com. 401,215. 89,901. 92.38K.
What is TOMS Shoes unique selling point? ›
TOMS slogan is, “With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for one”. This slogan is TOMS unique selling proposition (USP); every time you buy TOMS shoes, they will give a new pair to a child in need.
Who is TOMS target audience? ›
TARGET MARKET
TOMS tend to target the age range of 13-30 year old, men and women, as well as high school or college degree holders. The groups that TOMS have focused on in their target market tend to be hip, socially involved individuals who tend to be in the demographics of the middle class.
Who is TOMS owned by? ›
Toms Shoes
Company type | Private |
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Revenue | $392 million (2019) |
Owner | Jefferies Financial Group Inc Nexus Capital Management LP Brookfield Asset Management Inc |
Number of employees | 500 |
Website | www.toms.com |
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Who owns TOMS shoe company? ›
Blake Mycoskie, TOMS Founder. Blake Mycoskie is the Founder of TOMS and the brains behind the brand's One for One® model.
When did Blake Mycoskie sell TOMS? ›
In August 2014, Mycoskie sold 50% of Toms to Bain Capital, retaining his role as Chief Shoe Giver.
How much is Blake from TOMS Shoes worth? ›
Bain Deal Makes TOMS Shoes Founder Blake Mycoskie A $300 Million Man. This article is more than 9 years old. Blake Mycoskie's TOMS business card reads 'chief shoe giver. '