Top 15 Patagonia Competitors & Alternatives (2024)

Patagonia is a well-known outdoor clothing and gear company that has been around since 1973. However, they have tough competition in the outdoor clothing and gear market. The main competitors of Patagonia are Columbia Sportswear, Marmot, Arc’teryx, and REI [1].

The North Face is another well-known outdoor clothing and gear competitor of Patagonia that produces various products for outdoor activities such as camping, hiking, skiing, and snowboarding. Their products are also of good quality and have a wide range of colors, styles, and sizes [2].

1. The North Face

Year founded:1966
Headquarter:California, United States

The North Face is an iconic outdoor clothing and equipment brand that originated in the United States in 1966. Two outdoor enthusiasts, Douglas Tompkins and Kenneth Klopp founded the company and wanted to provide high-performance gear for outdoor exploration and adventure. The company is now one of the world’s leading outdoor apparel and equipment companies [3].

The North Face is renowned for its quality and durability. Its commitment to sustainability is unparalleled. The company uses recycled materials in its products and is committed to reducing its impact on the environmental.

The North Face is also known for its innovative products that help adventurers confidently explore [4].

2. Arc’teryx

Year founded:1989
Headquarter:North Vancouver, Canada

Arc’teryx is a Canadian outdoor clothing and sporting goods company founded in 1989. The company is headquartered in North Vancouver, British Columbia, and is known for its high-quality and technical outdoor apparel, footwear, and equipment.

Arc’teryx products are for use in extreme conditions. Athletes, adventurers, and outdoor enthusiasts trust its products worldwide [5].

Arc’teryx products’ design is for climbers and mountaineers. They offer a range of technical and lightweight clothing, footwear, and equipment that can handle the most extreme conditions.

From base layers to outer layers, they have everything you need to stay comfortable and protected while you explore the great outdoors [6].

3. Columbia Sportswear

Year founded:1938
Headquarter:Oregon, United States

Columbia is an online retailer that offers a wide variety of clothing, footwear, and accessories. It is a division of the Columbia Sportswear Company, which has been providing quality outdoor apparel since 1938.

Columbia.com offers the latest in style and performance for the active lifestyle. Whether you are on the trails, on the slopes, or running errands around town, Columbia.com has the perfect gear for any occasion [7].

They offer a variety of high-performance jackets, pants, and shirts, as well as comfortable shoes, boots, and sandals. They also carry a wide selection of hats, gloves, and other accessories.

Columbia also has a selection of casual apparel that is comfortable and stylish, perfect for everyday wear [8].

4. Mountain Hardwear

Year founded:1993
Headquarter:California, United States

Mountain Hardwear is an outdoor apparel company that designs and produces apparel, outerwear, and equipment to keep people warm, dry, and comfortable outdoors.

The company focuses on high-quality clothing and gear for various activities, from mountaineering to everyday outdoor adventures [9].

Mountain Hardwear is committed to innovation, durability, and performance. Their products withstand the harshest conditions and keep you performing at your best. From lightweight base layers to technical outerwear, they have the right gear for every adventure.

Mountain Hardwear also offers a wide variety of accessories, such as gloves, hats, and scarves, as well as backpacks and sleeping bags [10].

5. Eddie Bauer

Year founded:1920
Headquarter:Washington, United States

Eddie Bauer is an American outdoor lifestyle brand founded in 1920 in Seattle, Washington. The company specializes in outdoor apparel and gear like clothing, shoes, and accessories for men, women, and children.

Eddie Bauer is known for its quality, innovation, and style. Outdoor enthusiasts and adventurers around the world use it. The company also offers home furnishings, travel, and auto accessories [11].

Eddie Bauer has a wide range of products for all outdoor activities, from backpacking and camping to skiing and snowboarding. Their products are comfortable, durable, and reliable, and customers can enjoy the outdoors without worry.

Eddie Bauer also offers various warranties and guarantees on their products, so customers can be sure they are getting the best value for their money [12].

6. Marmot

Year founded:1974
Headquarter:California, United States

Marmot is an online store that specializes in outdoor clothing and gear. It offers a wide selection of items that range from apparel and footwear to camping and hiking gear.

The company is committed to providing quality products to keep its customers comfortable and safe during their outdoor adventures [13].

Marmot also offers a variety of helpful resources, such as product reviews, buying guides, and instructional videos. Customers can also contact the company’s customer service team for assistance with selecting the right product for their needs.

Marmot.com is the perfect destination for outdoor enthusiasts who want to purchase products to help them make the most of their outdoor adventures [14].

7. Black Diamond

Year founded:1989
Headquarter:Utah, United States

Black Diamond is an outdoor equipment company specializing in climbing, skiing, and trekking gear. The company has become one of the world-class suppliers of outdoor gear.

Their products are designed for use in various conditions and environments, allowing users to access and enjoy the outdoors in comfort and safety [15].

From ski poles to climbing harnesses to backpacks and tents, Black Diamond offers a complete line of products to last and perform in extreme conditions. They also offer a wide range of apparel and accessories to help maximize a user’s outdoor experience.

Black Diamond stands out by creating reliable, durable, and stylish products. They have earned a reputation for producing high-quality gear that withstands the harshest conditions [16].

8. Outdoor Research

Year founded:1981
Headquarter:Washington, United States

Outdoor Research is an outdoor clothing and gear store catering to outdoor enthusiasts. Their jackets, pants, and vests are waterproof and breathable, while their hats, gloves, and gaiters are windproof and waterproof [17].

They also carry a great selection of camping and hiking gear, including tents, sleeping bags, backpacks, and more. Outdoor Research also offers a wide variety of apparel, such as t-shirts, hoodies, and hats, as well as accessories like sunglasses and watches.

With its excellent customer service and quality products, Outdoor Research is the perfect place to find the gear you need for your next outdoor adventure [18].

9. Icebreaker

Year founded:1995
Headquarter:Auckland, New Zealand

Icebreaker is a New Zealand-based outdoor clothing company specializing in merino wool apparel. Their selection includes shirts, pants, hoodies, sweaters, and accessories. They also offer a range of technical outdoor gear, such as base layers and jackets.

Icebreaker’s products keep you warm and dry in any environment while providing comfort and performance [19].

The products of Icebreaker are perfect for outdoor activities like camping, hiking, and skiing. With their high-tech fabrics and stylish designs, their clothing is a great way to stay comfortable, look good, and stay safe outdoors.

Whether you’re looking for a new base layer for your next big adventure or want to keep warm and look good on the trails, Icebreaker has the perfect pieces for you [20].

10. REI

Year founded:1938
Headquarter:Washington, United States

REI is a leading outdoor retailer providing quality outdoor apparel, footwear, camping, and climbing gear. Founded in 1938, REI has become a trusted source for outdoor enthusiasts and adventurers.

REI’s commitment to quality and customer satisfaction has made them a favorite for outdoor lovers. They offer a wide selection of products from top brands, knowledgeable staff, and a 100% satisfaction guarantee [21].

Whether you’re preparing for a weekend camping trip or an expedition to the top of a mountain, REI stores are the perfect place to get outfitted for the adventure. REI also offers exclusive events, classes, and workshops to get you the best outdoor experiences.

With REI, you can be sure you’re getting everything needed for your next outdoor adventure [22].

11. Carhartt

Year founded:1889
Headquarter:Michigan, United States

Carhartt is a brand that is well known for its hard-wearing and durable clothing. The company has been producing clothing since 1889 and is one of the most respected outdoor apparel companies worldwide.

Carhartt makes clothing to protect individuals from the elements, from the cold winters and hot summers. Carhartt apparel is ideal for those who work outdoors or engage in outdoor recreational activities [23].

The company produces everything from outerwear to workwear and even offers accessories such as hats, gloves, and scarves. Carhartt craftsmanship and its clothing are known for their quality and comfort.

Carhartt apparel is a popular choice among those who want gear made to last and looks great. Carhartt is a company that produces clothing that is comfortable, reliable, and stylish [24].

12. Outdoor Gear Exchange

Year founded:1995
Headquarter:Vermont, United States

Outdoor Gear Exchange is an online retailer that provides quality outdoor gear and apparel to active individuals. The company offers a vast collection of products like sleeping bags, climbing equipment, backpacks, tents, and more.

The company is committed to providing the right gear to the customers for their outdoor adventures. All their products are carefully selected to ensure they are of the highest quality and designed to last [25].

The company provides free shipping on all orders and offers a satisfaction guarantee. They work hard to ensure that customers are happy with their purchases.

Outdoor Gear Exchange is a symbol of quality outdoor gear and apparel. They strive to provide the best customer service and products available [26].

13. Moosejaw

Year founded:1992
Headquarter:Michigan, United States

Moosejaw is an outdoor apparel and gear retailer based in Madison Heights, Michigan. Founded in 1992, the company sells high-quality, branded outdoor gear from brands such as The North Face, Patagonia, Columbia, and Marmot.

Moosejaw also sells its private label products, including footwear, outerwear, and camping and backpacking gear [27].

The company is known for its customer-friendly service and knowledgeable staff. Customers can take advantage of exclusive discounts and deals, plus get points for every dollar spent.

Moosejaw is an ideal destination for outdoor enthusiasts looking for quality gear and apparel at competitive prices. With a wide selection of products and excellent customer service, Moosejaw is a great choice for anyone looking to get out and explore the great outdoors [28].

14. Backcountry

Year founded:1996
Headquarter:Utah, United States

Backcountry is an online retailer of outdoor recreation gear and apparel. It is headquartered in Park City, Utah, and offers a wide range of products from leading brands, including ski and snowboard gear, camping equipment, climbing gear, hiking apparel and footwear, and more [29].

Backcountry prides itself on its selection of products and services, from apparel to gear and accessories. Customers can also find outdoor recreation merchandise, such as kayaks, bikes, and snowshoes.

For all outdoor enthusiasts, Backcountry is an excellent source of gear and apparel. Its selection of products and services makes it easy for customers to find the best-suited products for their outdoor adventures [30].

15. L.L. Bean

Year founded:1912
Headquarter:Maine, United States

L.L. Bean is an iconic brand that has been around since 1912. Founded by Leon Leonwood Bean, the company has grown big from a small mail-order business to one of the most popular outdoor lifestyle brands worldwide.

From its iconic Bean Boot to its apparel and home items, L.L. Bean creates products to last and provide customers with the highest level of comfort [31].

The company is committed to quality, innovation, and customer service. The company is committed to using sustainable materials and practices. They offer a lifetime guarantee on their products, which is a testament to their commitment to customer satisfaction [32].

Bottom Line

Patagonia has a wide range of competitors offering similar products and services. While Patagonia has a competitive advantage in terms of its brand recognition and the quality of its products, these competitors have unique strengths and competitive advantages to gain market share.

Patagonia must remain vigilant and innovative to stay ahead of its competitors and maintain its competitive edge in the marketplace.

References & more information

1. Patagonia, 1% for the Planet
2. The North Face, Home Page
3. 4Creativeshd, Brand Personality The North Face
4. The North Face, Sustainability
5. Arcteryx, Our Story
6. Arcteryx, Arcteryx Outlet
7. Columbia, Men’s Clothing
8. Columbia, Women’s Clothing
9. Mountain Hardwear, Give color to the slopes
10. Mountain Hardwear, Product Technology
11. Forbes, Purpose At Work
12. Teva Mountain Games, Is Eddie Bauer A Good Brand
13. Marmot, Home Page
14. Marmot, Women’s Guides Down Hoody
15. Black Diamond, About Us\
16. Black Diamond, Product Facts
17. Outdoor Research, Adventure Dealers
18. Outdoor Research, How to Build a Beginner Backpacking kit
19. Icebreaker, Home Page
20. Icebreaker, Ready for the cold?
21. REI, About REI
22. REI, events
23. Carhartt, Carhartt History
24. allamerican, Where is Carhartt made?
25. Outdoor Gear Exchange, Home Page
26. Outdoor Gear Exchange, Return Policy
27. MooseJaw, About
28. MooseJaw, Rewards terms
29. Backcountry Gear, About Us
30. Backcountry Gear, How to choose snow shoes
31. L. Bean, Company History
32. L. Bean, Sustainability
33. Featured Image by Malik Skydsgaard

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