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Fenty Beauty, Kylie Cosmetics and Rare Beauty top the list.
03.28.23
Cosmetify has delved into the world of celebrity beauty to find out who has the biggest brands in the industry right now.
Looking at factors such as revenue and social media popularity, here are the Top 20 most successful celebrity beauty brands of 2023:
#1. Fenty Beauty
Rihanna’s beauty empire continues to be the one to beat when it comes to successful celebrity beauty brands. Centered around providing makeup for all skin tones, Fenty Beauty managed to rack up an overall score of 9.76/10 with annual revenue of $582,833,321.37—earning its place in the top spot. In the last two years, this company has gone from strength to strength, including the fact their range is now available to buy in 8 African countries and was even featured in the Super Bowl by Rihanna herself.
#2. Kylie Cosmetics
Just shy of the top spot is Kylie Cosmetics with an overall beauty score of 9.64/10. Founded back in 2014 by American media personality, Kylie Jenner, Kylie Cosmetics has taken the world by storm with its lip products. More recently, this company has collaborated with some unexpected partners, including the limited-edition Batman x Kylie range which was released last year, and launched at Macy’s.
#3. Rare Beauty
Completing this top three list of the most successful celebrity beauty brands, with a score of 8.97/10, is Selena Gomez’s brand, Rare Beauty. With a mission statement to ‘break down unrealistic standards of perfection’, Rare Beauty sets itself apart from other brands in the industry by placing a focus on the importance of mental health alongside the sale of their high-quality make-up products. Furthermore, Gomez recently became the most-followed woman on Instagram.
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Plus, don’t miss the Top 10 most popular beauty brands on TikTok in 2023.
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