Top 25 Best Selling Products on Amazon in Jan 2024 | Helium 10 (2024)

If your 2024 goal is making it onto Amazon’s Best Seller list, you’ve come to the right place. The rise of New Year, New Me resolution shoppers is upon us! Wise Amazon Sellers have a pulse on current Amazon sales trends to make strategic and informed decisions.

It’s no surprise that wellness and fitness products are trending considering the influx of shoppers who are looking to get in shape and better their health in 2024. It’s time for Amazon businesses that offer products in the health and fitness categories to offer discounts or coupons on their products to drive sales. If your products are not in those categories, consider how to market them to resolution shoppers as you gear your listings to holiday shoppers.

Consistently high-performing products should be on all of aspiring Amazon top sellers 2024 vision boards. If you haven’t already, download Helium 10’s FREE Chrome Extension to have all the tools you need to discover hidden products, track competitors, and secure your way to #1 Best Seller.

In this guide, we are reigning in the new year with our Top 25 January Amazon Products and exploring why their listings are reigning in sales!We will highlight our favorites from Amazon’s sacred Best Sellers List and how to uncover your bestselling products using Helium 10 tools like Black Box.

Top-Selling Items on Amazon & Why

#1 Amazon Basics Easy Grip Workout Dumbbell

New Year’s resolutions and health goals are in full swing! Grab a pair of easy grip dumbbells to save yourself a trip to the gym. Amazon Basic’s dumbbells come in 14 weight and color variations. Considering this is an Amazon product, the 4.8 star-rating, over 90,000 reviews, and 233 answered questions are not surprising. Helium 10’s Listing Health Score is nearly perfect with a 9.53 due to a short Product title.

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#2 NatureWise Vitamin D3

It’s 2024, we’ve all been working remotely and never leave our houses. We are vitamin D deficient and this sunshine in a bottle is flying off Amazon shelves. With a 4.8-star rating, over 150,000 reviews, and 500 answered questions, it’s no surprise that this #1 Best Seller has a perfect Listing Health Score. The Climate Pledge Friendly badge is the cherry on top for health-conscious shoppers.

Download Helium 10’s FREE Chrome Extension to view competitors’ current sales, sales history, review velocity, and which seller holds the coveted Buy Box.

#3 VTech Sit-To-Stand Learning Walker

Even the babies are getting their steps in this year! Word on the street is that babies begin to walk anywhere from 9 to 17 months old. Encourage your baby (or your friend’s baby) to walk by creating a safe and supportive environment with the Vtech Sit-To-Stand walker. With a stellar 4.8-star rating, over 90,000 reviews, and 424 answered questions, this product listing is crushing it. With more attention to their Product Title, this Listing Health Score would be 10/10.

#4 Blink Mini

Are you wanting to feel safer this year? Now offering a subscription plan, the Blink Mini security camera comes in two colors and offers 6 different bundles. With a 4.4-star rating, nearly 270,000 reviews, and over 1,000 answered questions, this product listing is very customer-friendly. It also includes a very detailed comparison of other Blink devices to ensure customers find a Blink product that fits their needs.This stacked product listing secures its Amazon’s Choice and #1 Best Seller badge of honor.

#5 Bonsai Tree Kit

Being stressed is so last year. Grow your own Bonsai Tree Garden to practice mindfulness with this easy-to-use starter kit. No green thumbs required, this beginner-friendly activity set currently has a 4-star rating, over 7,000 reviews, and includes six variations of herb kits. In addition, the customer-friendly breakdown of each edition secures this product in the #1 Best Seller spot.

#6 Burt’s Bees Lip Balm

Stay moisturized this winter by stocking up on Burt’s Bees Lip Balm. With a perfect Listing Health Score and 12 variations, this holiday favorite remains a #1 Best Seller in the new year. The 4.8-star rating, nearly 130,000 ratings, and 333 answered questions only prove that this product listing is doing its job.

#7 ThisWorx Car Vacuum Cleaner

This car vacuum cleaner works! Keep your car looking good and smelling fresh with ThisWorx car vacuum cleaner. The product title includes everything you need to know about this accessible vacuum kit perfect for car detailing. With a 4-star rating, nearly 300,000 reviews, and four variations, this cleaning kit remains the #1 Best Seller in Vacuums and is currently running a sale.

#8 Energizer Coin Batteries

It’s that time of the year when your junk drawer supply is running low. Stock up on batteries like Energizer CR2032 so next time your watch, TV remote, or new Christmas present dies, you’re ready. This #1 Best Seller in batteries comes in four variations. With a high 4.8-star rating and over 190,000 reviews, the product listing even includes a rating by feature to ensure customer quality.

#9 Best Pet Supplies Crinkle Dog Toy

Best Pet Supplies Store knew what they were doing when they named their company a very popular keyword search term. Oh, your dog isn’t a big fan of ducks? Don’t worry, this crinkle toy comes in 35 variations ready to make any type of dog very happy. With a 4.5-star rating, nearly 17,000 reviews, and a product listing title that says it all, this product has been deemed Amazon’s Choice in Dog Toys for a season.

#10 REDTIGER Dash Cam

Drive safe this year with Amazon’s Choice REDTIGER Dash Cam. With 4.4-star ratings, over 9,000 reviews, and 882 answered questions, this product’s sales continue to rise. This is another great example of a product title that tells the customer all that they need to know before scrolling down the page.

#11 PULIDIKI Car Cleaning Gel

In the spirit of the New Year, New Me mentality, deep cleaning the house is usually on the list. This gooey slime removes dust and grime from keyboards, cars, and much more. The product title covers the keyword bases including research terms, “Dust Car Crevice Cleaner Slime Auto Air Vent Interior Detail Removal for Car Putty Cleaning Keyboard Cleaner Car Accessories”. With a 4.1-star rating, 79,141 ratings, and a very thorough “About this Item” section, this eco-friendly and reusable slime is on the rise to Best Seller. A suggestion to increase their Product Listing Score of 8.75 would be to condense their “About this Item” section and add a white background to their main image.

See Also

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#12 Echo Dot

It’s 2024, we control room temperatures and lights with our voice. Play music, audiobooks, and podcasts with this magic ball that does it all. With a 4.7-star rating, over 72,000 reviews, and 854 answered questions, the Echo Dot remains a #1 Best Seller and Amazon’s choice. Have a product that was recently updated? Take note that this product listing also highlights Echo Dot’s capabilities, including a “What’s new with this generation?” section.

#13 Do Not Disturb I’m Gaming Socks

For those who are not concerned with working out more, but relaxing harder into the new year, these socks say it all! This product listing is perfect for any type of gift with a 4.7-star rating, over 8,700 reviews, and 11 variations of other hilarious phrases. The nearly perfect Listing Health Score could lengthen its product title to include more keywords to remain a #1 Best Seller.

#14 Luna Bean Hand Casting Kit

It’s no secret that last year was difficult for many. Begin this new year intentionally. What says “We are in this together” more than a Hand Casting Kit? Amazon’s Choice Luna Bean’s hand molding kit is available in a Couple or Family edition. With a 4.6-star rating, nearly 40,000 reviews, and over 700 answered questions, this product’s sales continue to rise.

#15 JBL Tune 510BT: Wireless On-Ear Headphones

We are walking into 2024 with main character energy and JBL headphones to block out all the haters. These cost-friendly headphones come in four colors and have over 46,000 reviews. With a 4.6-star rating and incredibly detailed product information, this product remains Amazon’s Choice and a #1 Best Seller in Headphones.

#16 Physician’s Choice Probiotics

It’s 2024, we are all taking probiotics for gut health. Physician’s Choice Probiotics has a 4.5-star rating, over 111,000 reviews, and 738 answered questions. With a perfectly healthy Listing Health Score, Climate Pledge Friendly badge, and two variations this #1 Best Seller is flying off the shelves into the new year!

#17 LEGO Icons Bonsai Tree Building Set

Everyone is going to therapy and growing Bonsai trees in 2024! The people can’t get enough Zen, man! This Amazon #1 Best Seller Lego building set is calming souls with its 4.9-star rating, over 18,000 reviews, and 33 answered questions. With a perfect Listing Health Score, maybe Bonsai trees have the power to heal everything.

#18 Mighty Patch by Hero Cosmetics

Say goodbye to zits in 2024 with Mighty Patch. These magic hydrocolloid pimple patches work! This #1 Amazon Best Seller has a 4.5-star rating, over 136,000 reviews, and 187 answered questions. The Climate Pledge Friendly Badge simply enhances the legitimacy of this product listing.

#19 Zulay Powerful Milk Frother

Frothy coffee is the only coffee we are having in 2024! Zulay’s Kitchen Milk Frother is Amazon’s Choice and #1 Best Seller in Milk Frotherswith a 4.5-star rating and nearly 78,000 reviews. It comes in 50 colors and designs perfect for gifts for coffee lovers!

#20 Blue Sky 2024 Weekly and Monthly Planner

We took notes last year and are keeping organized with Blue Sky’s 2024 planner! This Amazon’s Choice planner has a 4.7-star rating, over 8,400 ratings, and 29 answered questions. It comes in three sizes and the option of the new or popular older edition. The Listing Health Score would be perfect if the Listing Title were longer with more keywords to increase searchability.

#21 XXXFLOWER Plant Terrarium

Grow plants like a scientist with XXXFLOWER Store’s Plant Terrarium. This #1 Best Seller Planter Terrarium has a threefold bulb vase, a 4.6-star rating, and over 11,500 reviews. In addition to the perfect Listing Health Score, this product listing includes a Make it a Bundle section that provides an organic shopping experience to buy more XXXFLOWER products.

#22 INIU Portable Charger

It’s 2024, we can charge our smartphones wherever we go. This portable charger by INIU is deemed Amazon’s Choice for its Climate Pledge Friendly badge, 4.6-star rating, and 84,741 reviews. It also has over 1000 answered questions and is cost-effective.

#23 Cleverfy Shower Steamers Aromatherapy

It’s the season of self-care! Cleverfy Shower Steamers are perfect for anyone needing some more relaxation in their lives. This #1 Best Seller has a 4.3-star rating, over 35,000 reviews, and nearly 100 answered questions. It comes in 10 variations of scents and packaging and sales are on the rise!

#24 Stanley Quencher

We are staying hydrated in 2024! You can’t go wrong with a Stanley Quencher. Trending on TikTok, Instagram, and in women’s cup holders across the nation, this #1 Best Seller water bottle has a 4.7-star rating and over 35,000 reviews. This stainless-steel insulated water bottle stays cool all year round and comes in 27 colors.

#25 Ninja AF101 Air Fryer

It’s 2024, we fry our food in air! The Ninja AF101 Air Fryer crisps, roasts, reheats, and dehydrates just about anything your heart desires. This constant #1 Best Seller has a 4.8-star rating, over 50,000 reviews, and a perfect Listing Health Score. The wonderfully concise and detailed “About This Item” sectionexplains the product’s success.

How to Find the Top-Selling Items on Amazon

The objective of an Amazon seller is to align with existing demand by learning from the platform’s most popular items to analyze what may work and perform well as you bring a product to market.

Analyzing the top-selling products on Amazon, coupled with understanding the factors contributing to their popularity, equips you to make judicious selections that yield robust sales. Note: What excels in one country may not replicate the same success in another.

For instance, a best-seller in the US marketplace might not necessarily thrive in the Japan, Germany, or UAE markets. Therefore, though the information below on the “Best Sellers” list and information inside of Black Box originates from the US marketplace, you should do your research according to where you plan to sell.

Of course, Helium 10 users can always click onXrayon our freeChrome Extensionto learn even more information about these products such as historical sales, associated FBA fees, corresponding sellers rank for the listed products, and more.

Alternatively, Amazon sellers can navigate to Helium 10’s Black Box and utilize the Products tab while inputting a high minimum monthly revenue, selecting their category of interest be it Health & Household, Personal Care, Electronics, or something else, and clicking Search.

Doing so will return similar results which you can then sort in descending order of monthly sales to find the most popular items in each category. You can sort simply by clicking on the column headers.

Conclusion

While referencing the Amazon Best Seller rankings can be an excellent tactic for conducting product research in a truly effective way, this is only one of the possible methods to understand the highly competitive landscape on the site.

Want to increase your chances of becoming an Amazon Top Seller? Check out this Serious Sellers Podcast Product Research Masterclass to listen to Bradley talk about the beginning steps of starting your own private label business, identifying profitable niches, and shortlisting what items you can potentially sell online.

When building your Amazon business from the ground up, make sure to stay on top of the latest market trends while always optimizing and refining your product selection process with the end goal of enhanced customer satisfaction. So, keep researching, keep testing new ideas, and — above all — keep offering a one-of-a-kind experience for your customers!

Happy Selling!