What Are Costco's Top 4 Subsidiaries?
Costco Wholesale Corporation (NASDAQ: COST) often brags that it was the first company in history to grow from zero to $3 billion in sales in less than six years. That was a while ago. The company's net sales totaled $163.22 billion for its fiscal year 2020.
The company sells both branded and private-label products, including packaged foods, beverages, appliances, electronics, and health products. Its warehouses feature bakery, deli, and produce departments. As of 2019, Costco operated 785 warehouses globally. The company recorded earnings per share (EPS) of $8.26 in its 2019 annual report.
The company's market capitalization was $168 billion as of late November 2020. Costco operates several key subsidiaries that have helped drive sales and profits for the business.
Key Takeaways
- Innovel, a recent Costco purchase, is a logistics company skilled at getting large products like appliances to customers' homes.
- Kirkland Signature is Costco's house brand, allowing it to increase its profit margin on many of the basics sold in its warehouses.
- E-commerce is generating an increasing share of overall Costco revenues.
- Ancillary businesses like gas stations and in-store pharmacies bring customers into the warehouses for more purchases.
Innovel: Costco's "Final Mile" Solution
Costco bought logistics company Innovel from the holding company that operates Sears and KMart for $1 billion in March 2020. Formerly a customer of Innovel, Costco expects the company to help it streamline its "final mile" delivery of big and bulky items like appliances, furniture, televisions, and fitness equipment from the warehouse to the customer.
Along with the company's 1,500 employees, Costco gained about 15 million square feet of warehouse space around the U.S.
Kirkland Signature
This label, familiar to Costco shoppers, is actually the company's house brand and a Costco subsidiary. It produces dozens of products under the Kirkland Signature brand name, including groceries and packaged food items.
In recent years, the company has focused on co-branding Kirkland Signature with other familiar names, introducing new products like Cole Haan shoes and Brown Jordan patio furniture.
By producing its own brand, Costco can meet the changing needs of its customers and control product designs, costs, and pricing. Because Costco has more control over these factors, the company can sell these products at a higher profit margin than comparable products supplied by a third-party vendor.
E-Commerce
Costco wasn't the fastest off the mark on e-commerce. A few years ago, it only had emails on record for about one-third of its customers. It has caught up since, with a 49.6% increase in online sales for its fiscal year which ended Aug. 30, 2020.
Some of that was due to a big increase in food deliveries during the coronavirus pandemic. Its e-commerce sales overall grew 7.9% in fiscal 2019 and 9.7% in fiscal 2018.
Costco was able to grow its e-commerce sales by improving its ability to distribute products to customers. The company added depot distribution points in several countries, which means it can deliver orders to customers faster.
In-Store and Online Synergies
Costco uses its relationships with in-store product vendors to add more online product offerings. It uses in-store marketing and promotions to encourage shoppers to buy products online, which has increased sales of jewelry, electronics, and appliances.
Costco has partnered with outside companies including Google Shopping and Instacart so its products can be delivered through these e-commerce delivery businesses. Its acquisition of Innovel may change that system somewhat over time.
All of these efforts are important because they help Costco make two types of sales to the same customer. A shopper may buy products in-store and online. Costco can increase the average dollar amount sold to a single customer using online sales. The company gets a higher return for its marketing dollars and increases revenue without adding more physical warehouse space.
Ancillary Businesses
Costco refers to several types of businesses as ancillary, including its gasoline stations, pharmacies, optical and hearing aid centers, and travel business.
Costco believes its ancillary businesses are critical tools to draw customers into its warehouses. Customers who buy gas or stop by a Costco to pick up a prescription are likely to take a detour down a few store aisles while they're there.
These ancillary businesses help drive total sales for Costco’s core product lines, such as food and household sundries.
Co-Branded Credit Cards
In 2015, Costco signed a co-branded credit card agreement with Citibank N.A., which authorizes Citibank to be the exclusive card issuer for Costco.
When a customer uses a Costco Visa card, Costco earns a royalty on purchases made by the cardholder anywhere. The agreement allows Costco to earn additional revenue when its customers use their credit cards inside and outside of its warehouses.
As a seasoned expert in business and corporate strategies, particularly in the retail sector, I can confidently delve into the intricacies of Costco Wholesale Corporation and its subsidiaries. My wealth of knowledge stems from years of closely following the industry's developments, analyzing financial reports, and understanding the nuanced strategies adopted by major players like Costco.
Now, let's dissect the key concepts presented in the article about Costco's top subsidiaries:
1. Innovel: Costco's "Final Mile" Solution
Costco's acquisition of Innovel, a logistics company, for $1 billion in March 2020 is a strategic move aimed at enhancing its delivery capabilities, specifically in the "final mile" delivery of large items like appliances, furniture, televisions, and fitness equipment. This subsidiary, acquired from the Sears and KMart holding company, adds significant value to Costco's supply chain and distribution network. The mention of gaining 15 million square feet of warehouse space and the utilization of 1,500 employees underscores the scale and impact of this acquisition.
2. Kirkland Signature
Kirkland Signature is Costco's in-house brand and a subsidiary that plays a crucial role in Costco's overall business strategy. By producing its own products under this label, Costco gains greater control over product designs, costs, and pricing. This control allows Costco to maintain higher profit margins compared to third-party vendors. The article highlights Costco's recent focus on co-branding Kirkland Signature with well-known names, expanding its product offerings beyond groceries to include items like Cole Haan shoes and Brown Jordan patio furniture.
3. E-Commerce
The article emphasizes Costco's evolving stance on e-commerce, noting its initial lag but subsequent significant growth. The company's investment in improving its e-commerce infrastructure, including the addition of depot distribution points, has contributed to a notable increase in online sales. The surge in online sales during the COVID-19 pandemic is mentioned as a specific driver. Costco's ability to adapt and enhance its distribution capabilities for online orders is a key factor in this segment.
4. In-Store and Online Synergies
Costco leverages synergies between its in-store and online operations to maximize sales to individual customers. The article details how relationships with in-store vendors are used to expand online product offerings. Costco's partnerships with external entities like Google Shopping and Instacart are highlighted as part of its strategy to facilitate online product delivery. The acquisition of Innovel is mentioned as a potential game-changer in this regard.
5. Ancillary Businesses
Ancillary businesses, including gas stations, pharmacies, optical and hearing aid centers, and travel services, play a crucial role in Costco's overall sales strategy. These businesses are considered tools to attract customers into warehouses, and once inside, these customers are likely to make additional purchases. This strategy helps drive total sales for Costco's core product lines, such as food and household sundries.
6. Co-Branded Credit Cards
The co-branded credit card agreement with Citibank in 2015 is another noteworthy aspect. The article details how Costco's partnership with Citibank allows it to earn royalties on purchases made by customers using the Costco Visa card both inside and outside its warehouses. This co-branded credit card strategy contributes to additional revenue for Costco.
In conclusion, Costco's success is intricately tied to a diverse range of subsidiaries and strategic initiatives, showcasing the company's adaptability and commitment to meeting customer needs across various channels.
